Interesting announcement on the acquisition of New York based Tumblr by Silicon Valley based Yahoo for $1.1Billion via the BBC – is this good? “Internet giant / trailblazer (well it used to be) adding Tumblr to its current stable of its mail service and Flickr” equals a more “hip mini Google facility to the teen market”?
If you look at the current market environment, the younger market (of teenagers and twenty something’s) are leaving Facebook and avoiding Google Plus because it doesn’t suit their requirement – quick announcement facility, where have we heard this before? Oh, short burst messaging….
So, is this younger (well the real next generation of influencers’) voice happy with this? It would seem that they are not happy but all they are doing is voicing their concerns (remember that Google Plus slipped in these without many people voicing their objections) and will this make a difference? Mashable shows how opinion is divided on this matter, yet will it make a difference?
So we have Facebook with Instagram with no mail or blogging, Yahoo with their mail and Flickr” now has blogging via Tumblr all to rival the giant that is becoming Google+ which all ready contains mail, video and has Blogger but no real photo App!
Where does this leave WordPress and AOL vulnerable to Facebook? What does this mean for Pinterest too? If this did happen, that would leave a three-way street between Facebook, Google Plus and Yahoo – so are you covered on them all or have you chosen your desired platform only using this one method?
This year is going to be exciting with much more happening in 2014 – so are you ready?
2 Responses
Google does have blogging – in fact the biggest platform out there. It’s called Blogger!
As for how it pans out – don’t forget Mircosoft.
Personally, I’m not convinced Facebook will survive
Ian – yes it does have Blogger but dealing with the younger generation, Google+ and Blogger are not on their radar as they move to short burst.
It would seem that we are having a split in Social Media and matching the generations to the platforms they are wishing to utilise. Facebook will survive but in it’s current vein? I am not sure how long for? They need to decide if they add email and blogging and this is where I think they may tie up more with Microsoft. They already utilise Bing and are linking in more and more with Skype via their phone – another market Microsoft are wanting to get more in with in. So a tie between both companies I think is really on the cards. Plus, with yesterday’s (Monday 17th June 2013) announcement of video trials (5 to 10 second video bursting), their Instagram platform is now rivalling the Twitter/Vine marriage.
Google are really needing to pull something out of the bag to make themselves completely appealable to the younger generations especially with the backlash over tax avoidance/evasion which ever way you want to look at.
I think the Yahoo situation is potentially maybe a dark horse with what they have after acquiring Tumblr and some of the other things in their stable.
So the future is it this year? Next year? The year after? Definitely it will really change by 2016…….