{"id":1255,"date":"2014-06-18T14:27:08","date_gmt":"2014-06-18T13:27:08","guid":{"rendered":"http:\/\/ianmcalvert.com\/?p=1255"},"modified":"2014-06-18T14:27:08","modified_gmt":"2014-06-18T13:27:08","slug":"do-gurus-and-companies-value-you-or-just-your-money","status":"publish","type":"post","link":"http:\/\/ianmcalvert.com\/index.php\/2014\/06\/18\/do-gurus-and-companies-value-you-or-just-your-money\/","title":{"rendered":"Do Guru’s and Companies value you OR just your money?"},"content":{"rendered":"

\"#RegisterForAnEvent\"<\/a><\/p>\n

Do these people who call themselves “Guru’s” or “Mentor’s” are they actually thinking of you or your business?<\/em><\/p>\n

Do they know what is happening in the business world or are they thinking of their own business?<\/em><\/p>\n

Do Companies\/Organisations want to make money more than help you or your business?<\/em><\/p>\n

And yes I am back and in the game with a rant, dig, call it what you want but the main thing is that people need to start actually working together and helping one another…….<\/strong><\/em><\/p>\n

Recent reports (and you can see\u00a0my other posts\u00a0\u00a0on this<\/a>\u00a0like this one on\u00a0Finance and GenY<\/a>) that the terms of GenerationY<\/a> and Millennials<\/a> are\u00a0defining the way the future is shaping up, especially with out-sourcing and streamlining –\u00a0aren’t they one in the same?<\/em>\u00a0– which are actually really going to take massive steps forward to improve your company’s performance.<\/p>\n

With this being discussed, people are actually looking to their future and what they can do, whilst at the same time, Generation Y<\/a>, current graduates, academy children and school children will all be planning their future too. So with these two avenues looking to merge into one, money is really going to be a factor, especially with Social Business<\/a> having so much to offer.<\/p>\n

So why the title and this article……<\/em><\/strong><\/p>\n

Over the last week, I have received six tremendous event invites ranging from a morning, an afternoon, an afternoon\/evening, a day or two day event ranging from \u00a3295 to \u00a31495 – and this is just the basic tickets!<\/p>\n

Sit closer to the front –\u00a0Pay Extra!<\/em><\/p>\n

Breakout seminars\u00a0–\u00a0Pay Extra!<\/em><\/p>\n

Meet and greet drinks\/lunch or dinner\u00a0–\u00a0Pay Extra!<\/em><\/p>\n

Meet the speakers or hosts\u00a0–\u00a0Pay Extra!<\/em><\/p>\n

Attend the dinner and have someone on your table\u00a0\u00a0–\u00a0Pay Extra!<\/em><\/p>\n

The question is that do they really know what this can cost against the market they are aiming for? Are they actually aiming at the right market? So many people are starting (or thinking about starting) their own business, so these events are key. But where are they supposed to get the money to attend? And before people say what you hear is a good investment, can you really truly say that spending a \u00a31000 will get extra business tomorrow? It may over a year but what about other events they attend?<\/p>\n

So (whilst they may seem similar to points at the start of this article), here are a few questions below) for you to look at and consider:-<\/p>\n

\"#EventTickets<\/a><\/p>\n

Do you \u00a0think Guru’s and companies are not understanding \u00a0what is happening today and to businesses?<\/em><\/strong><\/p>\n

Do you think\u00a0today’s Guru’s, Mentor’s and \/or Organisations\/Companies living on a different planet?<\/em><\/strong><\/p>\n

Do you think they really trying to help business or they just thinking of themselves and their back pockets?<\/em><\/strong><\/p>\n

Do you not think that they are realising what you are missing whilst lining their pockets?<\/em><\/strong><\/p>\n

The amazing thing is that yes, we all have to make money. Yes we all need to live. Yes we want to be successful.<\/p>\n

But at what cost?<\/em><\/p>\n

Companies and organisations have seen that there is an opportunity to put on events where companies can promote themselves, whether as an exhibition, trade fair\/show or they can have an event in which famous people come along to give talks on motivation or their life and successes. But there needs to be a right balance…..<\/p>\n

\"Rail<\/a>Look at all the major events – very are so very much London Centric!<\/p>\n

So, a half day or evening event can virtually become actually whole day and with the cost of travelling, this event could actually be half a weeks or a weeks wages to some! And again, that may have to include staff cover (or other services) to cover their business whilst at the event.<\/p>\n

Thus the real cost of event can actually range from twice the ticket price to in some case ten times the cost of the ticket! So, who is the winner the person attending? More often than not, it is the organisers!<\/p>\n

Can anything be done?<\/em><\/strong><\/p>\n

Yes, I believe that things can be resolved and if you are really wanting to get your influence across, make sure you make it beneficial, so here are some ideas for you:-<\/p>\n