{"id":677,"date":"2013-12-03T08:48:09","date_gmt":"2013-12-03T08:48:09","guid":{"rendered":"http:\/\/ianmcalvert.com\/?p=677"},"modified":"2013-12-03T08:48:09","modified_gmt":"2013-12-03T08:48:09","slug":"is-content-king-has-content-marketing-now-come-of-age","status":"publish","type":"post","link":"http:\/\/ianmcalvert.com\/index.php\/2013\/12\/03\/is-content-king-has-content-marketing-now-come-of-age\/","title":{"rendered":"Is content king? Has “Content Marketing” now come of age?"},"content":{"rendered":"

Is your content being Showcase<\/a>‘d?<\/em><\/strong><\/p>\n

\"http:\/\/www.linkedin.com\/company\/linkedin-mentoring-services?trk=biz-brand-tree-co-name\"<\/a><\/p>\n

Well it has been nearly six weeks since certain companies were asked to trial Showcase<\/a>\u00a0pages then four weeks again before other companies were asked to trial them and then LinkedIn<\/a>\u00a0opened\u00a0Showcase<\/a>\u00a0Pages up to all companies a fortnight ago, but what are they?<\/p>\n

With more and more Professional People using LinkedIn<\/a> not just as a networking or connection facility but also as a search and research platform, then information does really need to stand out. So with information and content becoming richer and richer, the aspect of Content Marketing within LinkedIn<\/a>\u00a0needed improving. So with LinkedIn<\/a>\u00a0having:-<\/p>\n