Are you a taker? Do you ever share? Are you Engaging?

Are you really an Engager?

#IanCalvert #Ian-Calvert #ServiceAddress #Service-Address #Social-Engagement #Listen-Share-Engage

If I asked your clients or followers – would they say are a Giver, Taker or an actually Engager?

So when trying to educate yourself – do you use Social Media?

Facebook? Google+? LinkedIn? Twitter?

One of the key things about establishing yourself or your company via any of the Social Media platforms, is to create “Engagement”. This interaction called “Engagement” is a two-way thing, however, within the Social Media environment it can be one-sided, none more so than when people seem to reach the top and become “Influencer’s” or “Expert’s”!!

I thought I may just explain about “Engagement” and how it can (or should I say) work. When “Engagement” takes place, it is because two people interact between each other. The interaction is where you make exchanges and communicate, thus “Engaging” in discussion on a variety of topics. The “Engagement” process is directly between two people directly thus creating a partnership….

However, within the medium that is Social Media, the process of “Engagement” seems to take two strands, depending on where you are and what you are doing. Let me explain this via a split explanation:-

– When you are small (ie you have ten’s or hundred’s of followers and you follow them back (ie matching one to one of followers to following), you talk and exchange information regularly. You may not do it on every point, but if you are on-line ( or if using lists* ) then you interact with these people in real-time based on the messages or status updates you see. This is just like  “Engagement” and is at the top – so you could first layer interaction. You may even get some comments from the connections of your first layer – thus these are your second and third layers. Thus, the more and more interaction, the better you can gain rankings through platforms like Klout** and Kred** to increase your scores. Most people with good interaction always levitate between 45 and 60 using Klout** scoring.

OR

– If you look at the larger people with the Social Media industry, (i.e people with thousands, tens of thousands or hundreds of thousands of followers), have you noticed how many they follow back? Sometimes it is less than 2,000 but most of the time 1,000. Or in some cases, some of these “Influencer’s” or “Expert’s” actually do follow back one to one. Now the way most of these people engage, is by sharing information with you which you then share and then your connections share too. Thus the first, second and sometimes third layers share this information which is creating their “Engagement”.

Now, the interaction of the lower layers circulating and sharing the information is creating the “Engagement”, which leads to creating positive influencing scores on Klout** or Kred**. Furthermore, whilst you maybe following them (and they might be following you back), have you actually noticed if they ever re-tweet or comment on your posts? Yes, it could be said they have many followers and can’t reply to every message, but how many do they actually reply to? Take a look, look at some of the people you follow and their timeline, how many of their messages are Re-Tweets or replies to people? Is this really “Engagement” if they are not interacting? Isn’t this one-sided?

So what should be thinking or doing?

The process of “Engagement” is the main key to getting everything set in place is to help you and your business grow. The main key is “Engagement” – you must engage to develop and keep being fresh. Too many people just constantly post, re-post and never engage – just think of doing that in your business, what would happen if you just communicated one way and never listened to your clients or prospective clients? You wouldn’t have a business at all – do you know of or can name a business with no interaction that is in business?

Whilst following influential people on Twitter or liking and following their pages on Facebook, may provide nuggets of information which are educational and help you to learn things, is this the right way forward? Did you ever learn anything at school, college or university by being just spoken too or receiving dictation without being able to ask questions back? No you didn’t – so the real position is to make sure you surround yourself with people you can communicate with on a regular basis – after-all communication is a two-way street……does this remind you of something?

“Engagement”

So, whilst it may not always be possible, let me give you a few helpful hints and tips:-

Facebook:-

  • When people start following your page, always send them a thank you
  • If people like a comment, you may not be able to thank everyone back, but post a thank you message so the interaction is seen and they know that you are seeing the likes
  • Comments, try to reply to the comments on the post that people put there. As after-all they could be your next paying client or through the exchange of comments, you may learn something which can help you grow and succeed more.

LinkedIn:-

  • When people start ask to connect with you, when you accept, send them a thank you and introduction message explaining about yourself
  • If someone ask’s to connect with you, wonder why they are doing it? They are obviously wanting to connect for a reason but why? So, why don’t you accept them and then send them a message, thanking them for asking to connect with you and why they wanted to connect? When they reply, you can then make the judgement as to whether to retain them as a connection
  • When you see a post that you like or find interesting, why not share it with your connections, as if you find it useful, they may too. When you share this, be sure to include the name of the person you are sharing it from. This creates “Engagement” and shows your connections where you are learning from
  • If your sharing something or you find it of interest, like it and/or comment on it as this will create “Engagement” with that person and their connections will see you and may wish to connect with you – these connections could become your connections and future clients

Twitter:-

  • Twitter is all about posting and sharing information – so if people share (ie Re-Tweet) your posts, thank them thus you are creating “Engagement”
  • If people comment on one of your posts, then reply to them and start engaging
  • If people follow you, always thank them for following and it shows you are communicating and engaging with them

All these points I have mentioned are all about communicating and thus you are creating “Engagement” with your audience which is your first layer and become to form part of your Circle of Influence.

So, if you are wanting to expand your Circle of Influence and develop further interaction with your audience, then start the interaction process and communicate.

You will have noticed (and probably said, not that word again) but look at the title – Are you a taker? Do you ever share? Are you Engaging? – this whole post has been about “Engagement” which is the key buzz word and what you should be doing during. Therefore, make sure you start 2014 by……………..

ENGAGING

Note:-

* – For more information on lists, please complete the form below and I will go through this with you

** – For more information on Klout and Kred, please complete the form below and I will go through this with you

If you have any questions either contact myself via here or complete the form below:-

Any jobs? I have free time – do you want to give some free time over the Festive period?

What are you doing over Christmas and New Year?

#IanCalvert #Ian-Calvert #NeedAJobDoing #Need-A-Job-Doing

A few days ago over a dinner I attended, we were talking about Christmas and New Year and what we are all doing, when the conversation of an email someone had received came up and which we all thought was quite a good idea….

The email was a bit like a school timetable detailing the fortnight starting on Monday 23rd of December 2012 broken down into two-hour blocks from 8.00am until 6.00pm Monday to Saturday with half days until 2.00pm on Christmas and New Year’s Eve’s plus Christmas, Boxing and New Year’s Days’ off, oh and the Sunday’s off too. The rest of the blocks showed some blocks taken and the others available if located with 15 minutes drive of X postcode. All two-hour blocks where being offered at a 25% discount if booked before 20th December 2013 but a 25% surcharged if booked after this date.

After discussing this for a while, we all thought what a smart idea this person had come up – offering people the opportunity to get out of doing some jobs that they no doubt had promised to do over the Christmas and New Year break but didn’t really want too. By offering to make himself available at a certain time over the festive period, people can get things done they don’t want to do.

As some suggested, was the email the only thing he did? Well to get the email, he must have had their details, so the emails he didn’t have, did he put flyers through their doors? Another twist, what if he had no work on at all but filled in blocks on the emails or flyers based on certain areas, so people booked the empty slots based on the email/flyer they got, whilst the booked slots have been offered as available to people as free in other areas?

We then all agreed that we could be right or we could be wrong but either way, what a good example of outside of the box thinking for  marketing your business and take advantage of the one time of the year this was, where people don’t want to do jobs that need doing. The idea of offering a fixed rate for two-hour slots over the Festive period for these jobs is a smart piece of marketing and one that could be replicated in so many ways….

So, think about your business, what can you do in an hour or two-hour slot that you could offer to existing clients over the Christmas period at a special rate? Can these offers be provided at a different price for new clients too? Sometimes just a simple idea can reap benefits by taking advantage of a situation where most people decide to close down and take a break.

Thus, have a quick think as to how you could do something to advantage of the festive period……and see how you can bring festive cheer to others by providing a service that can generate extra revenue for your business……

Are you Showcasing?

So does your business Showcase?

#IanCalvert #Ian-Calvert #IanMCalvert #Ian-M-Calvert #LinkedIn #ServiceAddress #Service-Address #ShowcasePages #Showcase-Pages

With LinkedIn launching Showcase pages recently, have you implemented these into your business strategy yet? If not – why not?

The real benefit that many people have not seen or grasped yet, is how you can really develop so much of other parts of your business that you have or offer but people aren’t really aware of.

Showcasing enables you to allow people to really drill down into various ares of your company and can offer whilst you are able to promote aspects of your business you are always doing or offering but you just do or offer as a matter of course….

What are people missing?

What is there that a Showcase can offer?

Why should I have one?

Simple – it is you having the sole unique method of claiming what everyone is looking for via LinkedIn. When people are after something or looking for a service/product, they then search and what will they find? Your LinkedIn Showcase which gives you the advantage. Furthermore, your Showcase is showing not only about your services, offerings and products in a unique way but provides the latest news and information that details everything to your audience and your Peer’s too.

#IanCalvert #Ian-Calvert #IanMCalvert #Ian-M-Calvert #LinkedIn #ServiceAddress #Service-Address #ShowcasePages #Showcase-Pages

So what do you need to do? Firstly you need to have your Company Profile which is where you want everything, so when they require more information, people can see everything your company does and also, all information about the company too. If this is going back to a different section or part of your company, you may wish to consider setting up a separate Company Profile to suit your needs that you are promoting.

Once you have the Company Profile set up, then decide which area you want to promote and inform you audience about. (Remember, if you want to Showcase many areas of your business, you can have up to 10 Showcases attached to your Company Profile – should you wish more, then you can ask LinkedIn to release more). Your Showcase is effectively the landing page for what you are wanting to promote and circulate.

For example, let’s say you are a recruitment company and have your company page. You can have a Showcase on temporary employment and this will be your landing page about this. On your temporary employment Showcase, you will be able to post articles on everything to so with this, ranging from what is the latest laws, what is happening with regards to your rights, items that have been in the news relevant to temporary employment, etc, etc – furthermore, you can have an article on what to look for when looking to register with a recruitment company.

At the end of the day, you are not promoting your company directly but highlighting a part of your business by showcasing this area with the latest news and information on this topic. This helps you to develop much further as an Engager and Influencer, thus creating another level of credibility. Thus, in summary, you are highlighting an area of your industry which your company is well versed in and thus, subliminally guiding them back to your company.

Some examples of Showcase pages include:-

To understand more on Showcases why not speak to Service Address here to see how they can help you with their LinkedIn Services and how it can help both you and your business or alternatively, fill in this form below:-

Do you answer or not?

Are you an Engager?

Do you actively participate in your Social Media when people communicate with you?

#IanCalvert #Ian-Calvert #ServiceAddress #Service-Address #TSP #TheSocialPiggy #The-Social-Piggy #SocialMedia #Social-Media #Interaction

You post a status update or share information, people reply or comment on this, or you notice that they have viewed your profile – do you comment or reply?

One of the major things you hear people complain about when it comes to Social Media, is that sometimes, it is very one-sided, even when your posts, comments and updates are very informative. The question is, do you acknowledge everything and interact?

#IanCalvert #Ian-Calvert #IanMCalvert #Ian-M-Calvert #ServiceAddress #Service-Address #TheSocialPiggy #The-Social-Piggy #SocialMedia #Social-Media

  • On Facebook – people follow you, comment on your posts and like your posts, what do you do?
  • On Instagram – people follow you, like your photo and post a comment, what do you do?
  • On LinkedIn – people view you, people ask to connect to you, like your posts and comment on your posts, what do you do?
  • On Twitter – people follow you, tweet you and re-tweet you, what do you do?

The above are just four examples of Social Media platforms and what happens, so what are your answers to “what do you do”?

  • Do you ignore?
  • Selective answer?
  • Or reply to every thing that people do to your various aspects of Social Media?

When you start becoming very popular and have lots of interaction, at what point do you hold back on replying to everything and thanking people for interacting you?

This can always be a hotly debated topic and one where there is not always a right or wrong answer or is the answer selective based on the platform? Do you reply to everything on LinkedIn but not everything on all the other platforms, for example? Or just reply to everything you are able to, in that moment of time that you have just come on-line for?

At the end of the day – what is important? Is it that you use certain platforms for your business? So you only reply to comments or posts in-connection to your business? Do you acknowledge or thank people who have followed you, liked your items or shared them?

Personally, I think you need to be undertaking, what is of major influence and engaging to help you and your business develop and grow. That way, you are not only learning but you are engaging and influencing with your Circle of Influence to create to a network of connections that truly benefits you.

If you have any questions either contact myself via here or complete the form below:-

Anonymous Viewing or LinkedIn Members who wish to remain Anonymous….

Right or Wrong?

Hide your profile or not?

#IanCalvert #Ian-Calvert #IanMCalvert #Ian-M-Calvert #ServiceAddress #Service-Address #Anonymous #LinkedIn #Viewing

Following participation in several forums, help centre questions, numerous tweets and status discussions on my LinkedIn profile with regards to Anonymous viewing, as you may or may not know, I was asked by LinkedIn to take part in a conference call on this topic.

Whilst I know, this may or may not be an issue to people, here in the United Kingdom and also in the United States, there is a growing number of people who are not happy with the features on LinkedIn which enable profiles displaying:-

  • “LinkedIn Member – This member chose to be shown as anonymous”

or

  • “Anonymous Member viewed your profile”

to appear in the section “Who Viewed Your Profile”. This facility is there for members of LinkedIn to utilise but what happens when they do? There are three options:-

  • Your name and headline (Recommended)
    Ian Calvert

    Ian Calvert

    *Engage* ^Collaborate^ *Influence* What do these words mean to you? *Top 1% viewed LinkedIn* & *Top 5% Kred 2012″
    Oxford, United Kingdom
  • Anonymous profile characteristics such as industry and title

Note: Selecting this option will disable Profile Stats. Whenever you switch to anonymous, your viewer history gets erased.

No photo

Someone in the Entrepreneur function in the Information Technology and Services industry from Oxford, United Kingdom

  • You will be totally anonymous.

Note: Selecting this option will disable Profile Stats. Whenever you switch to anonymous, your viewer history gets erased.

or Cancel

[ Note:-

These can be turned on and off as required but in my personal opinion you should not be doing this. Why? Well when you change to either of the two Anonymous functions, you disable you Profile Statistics which in turn, affects your rankings. By making this change, when people are looking for you or someone like you in your profession, disabling the Statistics lowers you down the search rankings. So, personally I would not recommend you doing this. ]

OK – now back to the original points and the conference call…….

The main objective of the telephone conference call was to discuss the reason why when people contact LinkedIn, everyone get’s the same message:-

Hi Ian,

Thanks for contacting me.  Thanks for sharing your comments on how we can make LinkedIn better concerning the anonymous viewer feature. Feedback from members like you provides us with insights that identify the needs of our customers. I sent your message to our research and development team for review and consideration in future developments with this feature.Although every idea cannot be individually responded to or implemented, please know that we do monitor suggestions quite closely for recurring themes. I’d like to invite you to follow us on Twitterhttp://twitter.com/linkedin or check out the LinkedIn Blog http://blog.linkedin.com for the latest notifications on site improvements. Both options are great ways to stay informed about new releases and exciting work going on behind the scenes here at LinkedIn.I’m sorry for any inconvenience the anonymous viewer feature has caused
So, standard responses were the main compliant I was receiving from people but also, people were explaining to me, their situation as in:-
  • The idea of people viewing them made them feel uncomfortable
  • Constantly seeing anonymous profiles appearing in their list every day was a concern
  • People who had court orders against people and they did not know if these people were viewing thus breaking the law and the order
  • (Also, when they explained this to LinkedIn, they did not care or comment – in most cases they replied with the same standard response)
  • People that were being harassed by people were concerned that these people were viewing them
  • (Again, when they explained this to LinkedIn, they did not care or comment – in most cases they replied with the same standard response)
  • Being driven out of their previous job by staff and/or management – they didn’t know if it was these people or person viewing them

I put all these points to the people at LinkedIn during the conference call and they could understand where people’s’ concerns and issues were coming from. They informed me, they were already looking into this, seeing if, there is a way, facilities could be developed to improve the reporting process. They then explained that this reporting process, is already currently being reviewed and due to the roll out, of placing the “Help facility/centre” on to mobile and tablet devices like it is on the desktop version, they could not disclose a time frame.

Now the other side….
With the background of LinkedIn evolving from the recruitment industry (that we all believe and understand was origins of LinkedIn), they explained why this feature was in place:-
  • Recruiters, when looking for potential candidates to “head-hunt”, for positions they have to fill, like this facility, so they can view potential candidates that fall within their search results
  • By viewing the person anonymously, they can then decide which person they then contact. This is as some people they view, may not be suitable for the positions they have available
  • If their viewing was Public, then the people they had viewed, could be contacting them directly. When the recruiters feel that they are not suitable candidates, they do not want these candidates contacting them
  • Companies or recruiters, when they have received Curriculum Vitae‘s  (CV’s) or Job Applications, will use this facility to review the candidate to compare what information they have provided is the same as what they portray on LinkedIn
  • Furthermore, they can actually see more information on person applying as to the type of person they are by their activity etc

So now the two sides of the argument have been put forward…….

In summary, both sides seem to have very valid points as why the Anonymous should or shouldn’t be in place – which is or who is, right on this topic?

Personally, from my point of view, I do feel that there should be a feature where you can opt to block people, who are viewing/looking at you Anonymously. We are all professional people and we are using this site to network and create our Circles of Influence.

For example, if we were at a networking event (which after all, it is our decision to attend), see and meet other professional people, it is our decision as to whether we talk to them or exchange contact details. Thus, I feel the same function should be available to us. We should have the right as to who views our profile or not on LinkedIn as we would if we were at a Networking event.

As a result, I put this point across to LinkedIn and they did say that this was something that they were looking into and would raise this at their product development meetings that are taking place.

I asked that they raise this as a matter of concern, and would they be able to say when an answer / solution would be known? They said, that after their meetings, they would come back to myself with some answers and updates shortly, so as soon as I hear anything or receive further updates, I will share these with you all.

If you have any questions either contact myself via here or complete the form below:-

Is content king? Has “Content Marketing” now come of age?

Is your content being Showcase‘d?

http://www.linkedin.com/company/linkedin-mentoring-services?trk=biz-brand-tree-co-name

Well it has been nearly six weeks since certain companies were asked to trial Showcase pages then four weeks again before other companies were asked to trial them and then LinkedIn opened Showcase Pages up to all companies a fortnight ago, but what are they?

With more and more Professional People using LinkedIn not just as a networking or connection facility but also as a search and research platform, then information does really need to stand out. So with information and content becoming richer and richer, the aspect of Content Marketing within LinkedIn needed improving. So with LinkedIn having:-

something was needed to deliver a way of producing information that was relevant, rich and full of content – so, the marketing of what companies could offer was crucial. It had to be something where “Content Marketing” was king and beneficial to promoting that company’s services or products in a rich vein.

However, Companies could already just post new status updates or add/update Products and Services on their page but not a way of making something stand out that was rich in content. Thus, a focused facility was needed, which had all the aspects of a Company Page but was not only a sub-section of the Company Page whilst also being a page that stood out on its own. Hence Showcase Pages were created which where effectively sub-pages of the Company Page together with being able to deliver rich Content Marketing of products, programmes, services, etc via a direct link or page.

So, if your company has a wide range of products or portfolio of services which you want to promote separately, then Showcase is the solution. By being able to label your Showcase page with your specific name, wording or branding, people entering those in to the search bar on the LinkedIn page will be able to discover your Showcase page.

The building of a page which allows for focused content and a page which is rich of your Content Marketing creates a facility on a Social Networking platform which delivers greater visibility and the creation of deeper engagement between all parties – prospective client, client, customer and supplying company – which enhances and takes the brand to another level.

Examples of Showcase pages include:-

For more information on this, ask any questions or take part in a training session on this subject, contact myself via here or fill in the form below:-

Data and information taken from various sources including:-

Where are you with defining yourself? How are you showing yourself?

In the fast-moving world of Social Media, what are you using to put yourself in the Shop Window?

#IanCalvert #Ian-Calvert #IanMCalvert #Ian-M-Calvert #SocialMedia #Social-Media

With the many different platforms of Social Media that exist, but which ones are the right ones for you? The situation of sharing the items you want to, can fall between personal and business. But which should you be using? So, to give you some ideas for making sure you are ready for 2014, here are some for you to consider:-

Personal:-

  • Facebook more and more people are using Facebook but at the same time, it would seem (according to many recent reports) that the under 28 age group are using Facebook less and less, so consider whether Facebook is pure for your family and close friends
  • Flickr is a photo sharing website owned by Yahoo which enable you to have an on-line photo album which can be set to Public or Private or a mixture of both
  • Foursquare gives you the opportunity to “Check-in” at your chosen places of interest or locations where you make your purchases and in some cases receive rewards too
  • Google+ is now becoming a format where you need a G+ account to enable to do more things with Google products than just view such Google Hangout’s, Google Maps / Earth and YouTube to name a few together with also becoming the host for your emails like gMail
  • Instagram is a mixture of photo and 15 second video recording sharing platform which is used by both personal and business and heavily used by the under 28 age group
  • Klout gives you the opportunity to link all your Social Media applications together in one place, which then rates your interaction with people to give you a score based on your influencing interactions
  • LinkedIn is a professional networking platform where you are effectively showing your work history and sharing business information with a wider audience with the business community. This year has seen the age of entry being lowered from 18 to 13 to help the teenage generation with their careers and interact with companies and universities and colleges
  • Path is becoming a more used platform by people wanting a closed group for sharing information with especially as it is secure and limited to only 150 connections hence why the under 28 age group using this more and more
  • Pinterest is a platform where you can create on-line scrap-book showing shared photos of your likes together with uploading images you discover on-line
  • Snapchat is fast becoming one the most used platforms for sharing photos and these are only viewed once before disappearing based on a viewing time of 3 to 10 seconds especially being used by the under 28 age group
  • Tumblr which is owned by Yahoo is becoming more and more the use of the under 28 age group together combing the similar applications of the likes of Blogging, Facebook, Google and Twitter
  • Twitter a platform that can either be personal or business and giving you the opportunity to share your views with famous people, celebrities and companies
  • Vine is a 6 second recording video site where you can share your videos there or send then out to a wider audience via Twitter
  • WordPress gives you the dual ability of having either a website or a blog and both combined if you wish and sharing your dates via the site or with Facebook, Google+, LinkedIn, Tumblr and Twitter too
  • Xing is one of the main networking platforms for senior professionals and senior management personnel along side CEO’s and board members across Europe with a major focus around the Benelux region of Europe plus Switzerland too

Business:-

  • Facebook via pages facility give you the opportunity to either give yourself a Public profile or a business page to promote you in a profession aspect away from your personal profile. Also, by providing a “Page”, you are enabling your clients and prospective clients to interact with you
  • Foursquare if used correctly is a good marketing platform for your business as well as a rewarding platform too
  • Flickr is a photo sharing website owned by Yahoo where you can host your photos. Many companies are using this site a s a way to host their photo albums for their website
  • Google+ is your personal website giving you the opportunity to log in and access platforms for your business needs but ca also be the security back up access for platforms such as your business email account and YouTube for example
  • Google Hangouts gives you the opportunity to host or take part in video conferencing or seminars
  • Google Places is page where by displaying your business allows people to locate where you are. In certain cases this is being provided by your G+ page above interacting with the Google on their mapping facility
  • Instagram allows you to host your business promotional photo material together with promotional videos
  • Klout shows what your interaction across all your Social Media applications and platforms can achieve and the level of influence you have created across your Circles of Influence
  • LinkedIn allows your company to have Showcases, Company pages and Company Groups too, to promote not just your company but specific aspects of your business also
  • Pinterest allows you post all your promotional photos and other information on a dedicated business page
  • Snapchat I foresee if used correctly will be one of the biggest marketing platforms of 2014
  • Tumblr is a combination of blogging and a website which aims to allow you to post information either as a quick update, photo sharing, a blog and or as a website depending on your needs 
  • Twitter is a great way of providing an interface to your prospective clients and clients together with providing information to what your company is doing
  • Vine via a 6 second video clip you can promote your company or your products
  • WordPress gives you a website that you can build, develop and update yourself and if you then want to get a professional company to take it over, then they can with losing all the words, photos and articles you have done. With being able to share this with Facebook, FacebookGoogle+LinkedInTumblr and Twitter – you can provide updates and releases in one go

Whilst there is many more you can use, these will give you the basis to start in the Social Media arena or take you to the next level. Yes you can add other platforms that brings information  together or allows to cross promote or schedule, but the main thing is to get yourself going and get things right before extending into other areas.

So, make sure you get yourself involved with these platforms for the start of 2014 so you can start the year on a professional platform that gives you a depth of platforms and new audiences when you post on these applications.