Avoiding tax and creating Rip Off Britain?

#RipOffBritain #IanCalvert #SA #ServiceAddress

The amazing thing that is called bureaucracy seems to grow from day-to-day, yet is this good or bad – a help or a hindrance?

Whilst it can be a good to help define and control things, it can also be a factor in holding back progress and growth too…..

With today (Wednesday 19th March 2014) being Budget Day here in the UK, another day where we will have:-

  • the Government shouting from the roof tops about how well their Fiscal measures are doing
  • the Opposition shouting how they would do things better
  • Advisory/Accounting companies proving how valuable they are by coming out with data that does really mean anything for the ordinary person in the street – justifying their own existence and important
  • Financial experts giving their opinions as to how this will impact, what they should have done and how they would have done things
  • oh and then the Press trying to put their spin on things based on a) their Political objective and b) justifying how great they are and why you should listen, watch or read them….

We will have promises of these savings – few of which will impact us straight away – and investment; all have which will put more money in our pocket or help us to feel better by the thought of possibly buying our own house or how company improving by been able to do more by investing and extra sales generation.

But does this matter?

Back to the old “yes” and “no” question….

Yes – because we want a job, more security over employment and better wages. The ability to save not just for now about our future with our pensions. Opportunities to allow us by saving to hopefully buy our own house and start securing our future….

No – well this is the real big one…

Whether the Budget is good or bad, the only people who actually do well out of any Budget is the advisors, experts and Accountancy companies/firms who are advisory companies and individuals on telling the Government, companies and individuals; what to do with regards to reducing liabilities – or as many consider to be called Tax Avoidance or Tax Evasion.

Looking at information taken from The Inland Revenue site showing Income Tax rates and Allowances it could be said that based on the figures for 2013-2014, the tax is:-

– less that £32,010, you will pay 20% tax on everything you earn

– earn over £32,010 then you pay 40% on everything you earn over £32,011

Confused? You should be as where is the 10 pence tax band they keep talking about in the medium that is called an informative Press? Some say that it is in place and others say it isn’t and others say:-

– earn over £32,010 then you pay, 10% to £2,790, 20% on £2,791 to £32,010 and then 40% on everything over £32,011

How can the ordinary person in the street, wanting to earn a fair wage and pay fair taxes. But the one thing that is totally in common, speak anyone for advice or information, they just say, speak to a bookkeeper, accountant or an accountancy company/firm and they will be able to help. Are these the same people who said this when George Osborne asked for help in reducing the complicated structure of tax – yes! Guess what, effectively, they said they couldn’t simplify it!

#GeorgeOsborne #Telegraph #SA #ServiceAddress #Budget #TaxMP’s shed doubt on George Osborne’s tax-avoidance blitz

TREASURY SELECT COMMITTEE SAYS TREASURY CALCULATIONS OF POTENTIAL INCOME ARE “INHERENTLY EXTREMELY UNCERTAIN”

 

So surely, does The Chancellor of the Exchequer have the BALLS (excuse the pun Ed Balls) to stand up to these mandarins in the Treasury, HMRC and especially the big accountancy firms and say, right, all allowances are now axed and we are going to have a simple taxation system that applies to everyone, whether they earn £5,ooo, £50,000 or £500,000 – it is a complete level playing field!!

Why should high-earners be allowed to offset things to reduce their tax, set up companies and be paid by them at a lower rate or pay into schemes that allow more off-setting against tax payments? Can it be right that they high-earners pay less as a percentage pence in the pound as a lower earner?

Would a simpler answer be to say do something like this:-

  • £0,000 to £5,000 = 0% Tax
  • £5,001 to £10,000 = 5% Tax
  • £10,001 to £20,000 = 10% Tax
  • £20,001 to £30,000 = 15% Tax
  • £30,001 to £40,000 = 20% Tax
  • £40,001 to £60,000 = 30% Tax
  • £60,001 to £80,000 = 35% Tax
  • £80,001 to £100,000 = 40% Tax
  • £100,001 to £125,000 = 45% Tax
  • £125,001 to £175,000 = 50% Tax
  • £175,001 to £250,000 = 60% Tax
  • £2500,001 to £500,000 = 70% Tax
  • £500,000 plus = 80% Tax

Wow – what a shocker – people would all be in the same position of:-

  • Not just having to pay tax but no way avoiding it
  • Living with in your means, so you have to be like every person
  • Create a situation where when you want a mortgage, then everyone has a mortgage based a simple philosophy of say, every one can have a mortgage but it is based on no more than say 5 or 7 times your gross salary and this can’t be fixed or falsified
  • No methods of off setting items to reduce your tax
  • No methods of setting yourself up as a company to pay yourself in share dividends to avoid tax

But wait, the shock horror, two major issues will stand out….

Issue One….Estate agents….

This industry will go mad as they will actually see house prices been priced correctly and not driven up by false demand!

Housebuyers gazumped in deals with NO rival bidders: Unscrupulous estate agents are persuading sellers to raise prices days before exchange of contracts

  • ‘Ghost gazumping’ sees sellers increase house price days before exchange
  • Some paying additional six-figure sums to avoid finding another property
  • Comes amid fears of a property bubble – which some say was fuelled by Government’s Help to Buy scheme

Read more: http://www.dailymail.co.uk/news/article-2582323/Housebuyers-gazumped-deals-NO-rival-bidders-Unscrupulous-estate-agents-persuading-sellers-raise-prices-days-exchange-contracts.html#ixzz2wPKmU0rm

No wonder people are finding it hard to buy houses if this is happening! Also, with many people leaving Estate Agents and setting up on their own, these people will want to make a living, so they all will be promising Sellers and Landlords better returns so this will keep driving up prices and rents…

Issue Two….Bookkeepers, Accountants, Accountancy Companies & Firms….

Why are they needed? Do we need so many and charging so much? If someone wants to start a business and be a Limited Company, straight away, this could add £1,000, £2,000 or more to their operating costs just to do end of year returns depending on their size! And that is without monthly accounts, payroll etc…

The whole concept of introducing ways to off set items against your tax has so spiraled out control, that like the article mentioned above, even this industry can’t work out a way to simplify it! So, by removing all these off sets and allowances, it will make everything so much easier for everyone to be on the same level playing field!

Just think how much more tax would be generated and thus paid into the economy thus making things so much better for everyone…

So, Mr. Osborne and fellow Politicians, isn’t time you actually stood up and start listening to the country and actually create a level playing field that will help so many to raise up and be able to say we aren’t being ripped off by companies, goods and services are at a fair price and hopefully we could lose the tagline of “Rip Off Britain” ?

These are just a few thoughts for you and you most likely will have a view even for or against and if you feel you need to comment or voice an opinion, either contact myself here or complete the form below:-

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So you are online – but are you? How did you get there?

Are you really on-line?

#IanCalvert #Ian-Calvert #IanMCalvert #Ian-M-Calvert #SocialMedia #Social-Media

Who put you there?

I Am An Expert

If someone helped you – what made you use them?

These are just some of the wonderful questions I get asked or people discuss with myself quite often. It is really surprising how many people are now jumping on the band wagon of being a “Social Media Expert”, “Social Media Guru”, “Social Media Marketer”, “Social Media SEO Expert”, “On-Line Expert”, “Marketing Expert”….the list can go on and on….

I Am An SEO Expert

Whilst I don’t proclaim to be an expert, what I do is look at the market and the future and not just say “Are you on LinkedIn?”, “You need Facebook“, “You need Twitter“, are you here or there or everywhere – trends are not always KEY!

A recent article by Philip Calvert highlighted this topic substantially when he wrote about a company saying that don’t reply to people tweeting their company as they don’t take them seriously – why? Is this just their thoughts or were they advised this way? Where are their marketing department?

With the future moving faster than you know (you may say this is not the case but do you really know what is happening behind the scenes?) and this is becoming more and apparent in the developing world and emerging markets. Whilst here we are in the United KingdomScandinavia, parts of Europe and the United States with some of the fastest possible broadband/internet access available, do you know we are so far behind in other areas and hence no doubt you business is too….

For example, do you know where you customers are? How far away from your premises are they? Are they less than 100 metres or approaching you? I am not talking about knowing their location or email address, I mean actually in PERSON!

Most of you will have seen (and maybe fed up by now) of me constantly going on about ENGAGE, ENGAGEMENT, INTERACTION, LOCATION MARKETING and MOBILE MARKETING and here is why….

This aspect of location/mobile marketing is not here now but it is already here in India and other parts of Asia. They know when their clients are nearby. They can anticipate and be ready if a client turns up. And yet most people would say these areas are and could be considered third world regions by comparison. They say that India only has 13% internet penetration whilst here in the United Kingdom we have 75%!

Why I am saying this, simply put, do your so called “experts” and “influencers” fully understand where the world is going?  Make sure you really know their background and don’t get sucked in by a cheap or low-cost solution….

And before you say it, no I am not bitter or having a dig at certain people – I am just highlighting the issues that many experts I know share with myself. Why do they share this with me, because whilst we may compete in some areas – the main thing is that we actually share or work in collaboration plus we work together behind the scenes to help make sure we all are ready to be able to help all our prospects and clients.

Real experts and influencers work together – not compete!

So, think about who you are using and just maybe, seek the opinions of other experts and influencers to make sure you are being taken on the right path of delivering the future now to your business….

To learn more about myself or contact myself, you can educate yourself here, communicate with me here or just complete the form below….

 

 

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Who is an influencer and how do you define them?

Who is uses their Circle of Influence to be your Influencer?

#IanCalvert #Ian-Calvert #IanMCalvert #Ian-M-Calvert #ServiceAddress #Service-Address #TheSocialPiggy #The-Social-Piggy #Influence #Influencer #Engage #Engager #2014

People kept asking myself:-

  • who do you know?
  • why do you follow them?
  • bet they don’t even know who are?
  • they don’t care about you!

All the above are just some of the common points made and during 2012, I started to actually question what these people actually did for me. What I then did, was that I started looking at these “Top Influencers”, “Key Influencers” and “Top Inspirers” and actually I was surprised and made me question what these people are all about.

Take for example Zig Ziglar (who died 28th November 2012) or Seth Godin who yes you can say are influencers and inspiring people from reading their books or listening to their Podcast’s but is this not just one way traffic? Yes there are many books, tapes, CD’s, Podcast’s and videos of many different people (including the likes of Seth and Zig, and the only reason for mentioning them, is that both their names are virtually always mentioned by when asked about influencers) but you may be learning and picking up tips, but how much is really relevant to you? Isn’t this all just one way traffic?

So, taking this further, I sat down and looked at everyone I was advised or told to follow and I looked – guess what happened? Virtually (I would probably say more than 95%) nothing happened! It was all one way traffic of them posting information out constantly, emails been sent, sales promotion sent – effectively, wanting to sell me their story and buy from them! There was a very small percentage who occasionally replied to people and some, if they did, it was to the same inner circle!

Thus, I went through 2013 looking and taking notice of who I engaged with and seeing what happened. Was it an auto message? Was it a cut and paste? Did they engage in conversation?

By the start of Quarter 4 in 2013, I actually identified the people who you could engage with and talk to, with them replying back on the topics raised or being discussed. Once, I had this, I had a starting point and then I started this blog and with the discussions it created, I realised many felt the same. With the list formed, I went ahead and released it on 28th of November 2013 and it again, it created so much comment as people completely understood where I was coming from.

So, for me, my list of influencers will no doubt keep growing as people I discover and engage with expands; and should I think they will be like this in a wider circle, I will then add them to my list….

In summary and as a quick recap:-

Thus my reasons for this list is that too many people:-

  • post/tweet the same things or old information
  • don’t both to do anything new, update or provide informative information
  • provide which is new and possibly ground breaking information, applications or products

Thus, the criteria I have used for producing this list is:-

  • Engage – these people actually communicate with you or re-tweet your tweets and take part in the dialogue on your posts or blogs
  • Futuristic – these people are forward thinkers and look at emerging products, projects or technology based products and projects
  • Informative – these people actually aren’t just restricting themselves to their profession but providing information on other professions too with their thoughts on those areas
  • Influential – their Circles of Influence are people who can you help further plus they are happy to introduce you to their connections within their circle
  • Inspire – These people actually offer words of wisdom and inspiration whether their own or sharing them from famous Inspirational People
  • Networker’s – these people actually do take part in networking whether on-line or in person as well as hosting events or attending them

I will keep updating as we go, but here they are so far:-

For further information, on myself Ian Calvert or to contact me directly, please click here, or simply complete the form below to raise any points……

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Are you using or playing with LinkedIn?

Why LinkedIn?

#IanCalvert #Ian-Calvert #IanMCalvert #Ian-M-Calvert #ServiceAddress #Service-Address #Anonymous #LinkedIn #Viewing

What is the benefit of this platform?

Is it just a professional Facebook?

Is there a point to it?

The above are just some of the comments I receive on a daily basis when I ask people “Are you on LinkedIn? Can we connect?“; and it makes me wonder why people are not seeing how we can all have something that is just so much more than a Professional Networking Platform. It has grown so much from the early days when, yes, you could say that it was just platform to look for a job, but even then it was so much more.

How do I explain this? I can’t fully because I am not here to tell you why you should be using it but highlight some ways and how you can help yourself in so many ways. Just think, when you search the internet, it is to find information on anything and everything. Well with LinkedIn, I can undertake many things including….

  • search for companies and see what they are like, do they deliver what I (or my clients are/) am looking for, what information to share, do they have someone there that could benefit myself or my clients?
  • search for information that I am looking for – call it doing a professional Google search for what I need. Yes I know I could just Google it, but doing it here, I get information from the people within my network, so the chances are it is more update and valid than just a Google search with results driven by SEO!
  • should I meet someone at an event and want to discover more about them and their company, I can undertake a quick search and see what they are saying and connect with them
  • where am I and what is generating that people wanting from myself? Well, yes you go to your website and use tools that will show which page they viewed, where they came from etc – but for me it is their “Who viewed your profile?”facility. Why? Simple, I get a breakdown that shows:-

– Who has viewed myself
– Are they level 1, 2, 3 or outside of my network
– What industries are they from?
– Where did they come from? For an example, a recent search showed that my viewers were:-

  1. United Kingdom – 890
  2. United States – 478
  3. India – 119
  4. Canada – 51
  5. Australia – 35
  6. Netherlands – 35
  7. France – 33
  8. China 21
  9. Pakistan – 20
  10. Germany – 19
  • Having groups that I can actively take part in and communicate in, whether with my Peers, Competitors or people I have never interacted with before

The above are just a few points to consider but there many other points to consider, such as extra to tools to help (and yes I do use most of these) you fully utilise LinkedIn as explained here in this article called “8 Great LinkedIn Tools For Business” written by Pam Dyer and published in Social Media Today. Some of these 8 tools are so very key and important for me in so many ways that helps me to keep engaged with my connections; they include:-

Also, one that is not listed but I do use every day is LinkedIn Contacts, which really does help me engage with my connections in an in-depth manner. So these are just a few points and I haven’t even gone into Company Pages or Showcase Pages either. Or, I haven’t even mention the benefits of how you can search for your target decision makers to help with your sales growth. Just think of the above as the main filling to your cake and these points I haven’t gone into as being the icing.

Also, I have met on-line with LinkedIn (and been fortunate to meet some in person), some truly amazing inspiring people, who have helped me both personally and professionally to move forward. Now, does it do anything else?

Well, yes, some of my connections whilst they do have a website, they actually put 95% of their effort into LinkedIn and when people ask them to explain about their business, they drive (direct) people to their LinkedIn profile 100% of the time as it clearly shows them and what they do. A good example is Richard Sink who does this and it truly creates so much more understanding for his prospective clients when they come back to him to ask about working with him and his team.

I do hope this as given you some thoughts as to why you should be using LinkedIn and in my opinion why this platform is developing into such a strong all-purpose tool, that it should be one of the first Social Platforms you name as being in your portfolio – I would say it should be one of your Top 3.

[Please note – this article was written by myself and portrays my thoughts and observations only, they don’t represent the views of LinkedIn or neither have they or anyone else paid me to write this Blog Post]

To learn more about myself, either contact myself here or complete the form below….

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Getting Engaged and learning from children…..

Change of plan……

#ChangingIdeas #ChangeOfDirection #SA #TSP #ianCalvert

I was all set ready to press send on my blog but then I reflected on events at the weekend, yesterday and items that appeared on my LinkedIn profile this morning…. so, I will have to leave wearable technology, communications and other things to another time….

On Sunday, I was at a birthday party for Joey who was one and there was a wide range of adults there, with all together around 20 children ranging from younger than Joey up to about six years except for his cousin who was eight. The amazing thing when you stood back watched these children play, there was something that we all lose as we grow older…..

engage, interact and fear

IMG_0445

Taking these in stages….

  • engage – none of the children sat or stood around, they were just going up to each other and talking. Asking their name, want to play, what are you doing….all things that come natural….
  • interact – all the children were very much about playing together helping one another and even the older ones say around four to six were going up and playing with the under two’s….
  • fear – this is was that I was surprised at! There were balloons everywhere and they were playing with them in different ways from football to throwing them in the air then…..BANG! Someone burst a balloon and there was screams of laughter followed by them trying to burst more…..

However, let’s skip forward ten years or more to the adults, they ranged from eighteen through to late forties and if you take the three points above, let’s compare…..

IMG_0443

  • engage – the adults just mostly stood or sat at the sides hardly talking to anyone unless it was someone they came with or their child…
  • interact – the adults only interacted with other’s was when it was time for the food. All the children gathered at the table to sit or went with their parents to get their food. Whilst either in the queue or the table when everyone was together, the adults started to interact. Then food finished and the children started to play, it stopped! Only when the games started, only then did the interaction start again……
  • fear – this was the surprise! The children were bursting the balloons and there was shrieks of laughter yet the adults let off screams of shock and panic and then moaned how they didn’t like bangs!

So what went wrong? What happened over those ten years or more? Where did we lose this engagement, interaction and gain this fear?

Thus, I was thinking about writing about this event later this week or next week, but yesterday I saw so much about people posting comments on Twitter and LinkedIn all virtually about the same or similar topics. When you looked at who had liked, favourited, re-tweeted or shared these items, quite often people were the same and had posted new items on virtually the same topic. Yet, none of them commented on the other’s streams! Why not?

What did I speak about above? Engage and Interact…..yet this was lost! Why?

To create a new article without acknowledging the person where the idea came from or commenting on their item, I find strange – why didn’t you engage or interact with them?

The art of engaging and interacting seems to be disappearing more and more with our society and something we need to rebuild. Whilst I have my up’s and down’s (mostly up’s I will say) with LinkedIn and things they are doing, lately they have changed, especially over the last six months. They are truly building a facility were they are encouraging engagement and interaction. Some examples are:-

  • LinkedIn Contacts – this App has truly taken me to another level when it comes to engaging with my connections
  • LinkedIn Pulse – this news facility that replaced LinkedIn Today, lets you share all the latest news with your connections
  • LinkedIn Influencers – By getting some big names to write articles which are informative and educational helping you not only to learn, but take the articles, share them and engage with your connections and starting interacting with them….
  • Blogging/Post writing – Following on the success of the above, LinkedIn is now opening up the facility above, to enable you to write your own blogs and articles and thus engage with connections and beyond by writing these articles and creating the opportunity to interact with such a wider audience….

Michael Kinnear wrote an excellent status update  sharing an article entitled “How LinkedIn Quietly Built a Massive Media Empire” written by Dave Kerpen. Michael’s article clearly knows how to engage and interact in a clearly straight forward way. In the opening paragraph about Dave’s article’s, Michael tagged Dave in – clear engagement, interaction and furthermore acknowledgement!

Then, if you read through the article, you will see that Michael continues to interact and engage with the people commenting on his article but taking it a stage further! He actually looked and took notice of this update by taking a stage further by seeing who had commented and then engaging and getting involved with them.

I must admit, I missed this article (so I hadn’t even liked, shared or commented on it) from Michael (even though we are both 1st line connections) but when replying to people, he included myself. Why? Michael was highlighting the fact of engaging and brought me in asking for my opinion. I was both flattered and intrigued but maybe this was because Michael may have been reminded by my strap line on my profile

Helping you develop and grow by “Engage – Collaborate – Influence” – Your Advisor, Connector, Influencer and Introducer” 

who know’s but Michael, engaged with me by mentioning myself and thus getting me to interact with him, his connections and the people who commented on his article…

So, take a step away, look from the outside in on your Social Media profiles and see how you engage and interact – are you?

Go back to what I said at the beginning – think of the children at the birthday party on Sunday….

ENGAGE

INTERACT

and……

have no

FEAR

Hide your fear and start interacting and engaging with your audience. This will help you not only be more involved with your connections more but also with other people who comment on your articles or ones you commented – these could become future connections, prospects and clients….

To learn more about myself, either contact myself here or complete the form below….

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Is the Cloud really needed?

Aren’t Clouds just big white fluffy things in the sky?

www.service-address.co.uk

 

What is”The Cloud“?

Is “The Cloud” an important tool to me or my business?

Should I care?

www.service-address.co.uk

 

Oh, so you are talking about my computer or internet enabled mobile telephone connecting to the internet then?

Whilst in a way yes you could say this may be the case, but it is much bigger than just that simple statement….

The wonder of The Cloud is that if anything happens to your computer or your telephone, all your data is stored in a safe place allowing you to replace the data you lose (that is if you are backing up on a regular basis) or if you move from one place to another, all the data is there, so you don’t have to think, “Oh damn, I left it behind in the office…..

Whilst that is just a plain and simple view of what you could say The Cloud is, you need to start thinking of the much greater wider picture. In the future, when we are all moving from place to place, wanting to share either personal or business data/information with other people or having this data somewhere for us to access it – whether this be music, photos, files, etc, etc – the importance of The Cloud will become apparent more and more….

Take your Facebook, Google Plus, Instagram or Twitter for example, you share you details of what you are up to and access the information to share with other people and this is being undertaken like what the cloud can offer you.  So, look at your email, this is now changing with Microsoft moving from Microsoft Office to Office365 and Google are using their gMail facility which again is another by-product of cloud hosting.

So imagine in the future, your company is wanting something manufactured in Asia but you want to send details of what is happening with drawings, photos, etc, etc; yes you can be emailing all this back and forwards, but by using The Cloud, you are all sharing and accessing a virtual filing cabinet of all this information. Think back years ago, when companies actually, designed, manufactured and made things on a single site, all documentation was stored in the file room or archives. The Cloud is just a modern-day version and now we have the ability to do this and so so much more…..

So are you ready and starting to really embrace The Cloud?

#Cloud #Technology #ServiceAddress #TheSocialPiggy #PervasiveIntegration

 

As the above highlights, whether Data Storage, Emails, CRM, the opportunities for The Cloud becoming an everyday part of your business and life is happening and you need to be ready to embrace…..

SO WHAT ARE YOU WAITING FOR…….

This article is an introduction to many more that will be appearing either by myself or other 3rd parties, to help you learn and discover more about The Cloud. In the meantime, to learn more about The Cloud and what is can offer you, please contact myself here or complete the form below:-

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Are you a taker? Do you ever share? Are you Engaging?

Are you really an Engager?

#IanCalvert #Ian-Calvert #ServiceAddress #Service-Address #Social-Engagement #Listen-Share-Engage

If I asked your clients or followers – would they say are a Giver, Taker or an actually Engager?

So when trying to educate yourself – do you use Social Media?

Facebook? Google+? LinkedIn? Twitter?

One of the key things about establishing yourself or your company via any of the Social Media platforms, is to create “Engagement”. This interaction called “Engagement” is a two-way thing, however, within the Social Media environment it can be one-sided, none more so than when people seem to reach the top and become “Influencer’s” or “Expert’s”!!

I thought I may just explain about “Engagement” and how it can (or should I say) work. When “Engagement” takes place, it is because two people interact between each other. The interaction is where you make exchanges and communicate, thus “Engaging” in discussion on a variety of topics. The “Engagement” process is directly between two people directly thus creating a partnership….

However, within the medium that is Social Media, the process of “Engagement” seems to take two strands, depending on where you are and what you are doing. Let me explain this via a split explanation:-

– When you are small (ie you have ten’s or hundred’s of followers and you follow them back (ie matching one to one of followers to following), you talk and exchange information regularly. You may not do it on every point, but if you are on-line ( or if using lists* ) then you interact with these people in real-time based on the messages or status updates you see. This is just like  “Engagement” and is at the top – so you could first layer interaction. You may even get some comments from the connections of your first layer – thus these are your second and third layers. Thus, the more and more interaction, the better you can gain rankings through platforms like Klout** and Kred** to increase your scores. Most people with good interaction always levitate between 45 and 60 using Klout** scoring.

OR

– If you look at the larger people with the Social Media industry, (i.e people with thousands, tens of thousands or hundreds of thousands of followers), have you noticed how many they follow back? Sometimes it is less than 2,000 but most of the time 1,000. Or in some cases, some of these “Influencer’s” or “Expert’s” actually do follow back one to one. Now the way most of these people engage, is by sharing information with you which you then share and then your connections share too. Thus the first, second and sometimes third layers share this information which is creating their “Engagement”.

Now, the interaction of the lower layers circulating and sharing the information is creating the “Engagement”, which leads to creating positive influencing scores on Klout** or Kred**. Furthermore, whilst you maybe following them (and they might be following you back), have you actually noticed if they ever re-tweet or comment on your posts? Yes, it could be said they have many followers and can’t reply to every message, but how many do they actually reply to? Take a look, look at some of the people you follow and their timeline, how many of their messages are Re-Tweets or replies to people? Is this really “Engagement” if they are not interacting? Isn’t this one-sided?

So what should be thinking or doing?

The process of “Engagement” is the main key to getting everything set in place is to help you and your business grow. The main key is “Engagement” – you must engage to develop and keep being fresh. Too many people just constantly post, re-post and never engage – just think of doing that in your business, what would happen if you just communicated one way and never listened to your clients or prospective clients? You wouldn’t have a business at all – do you know of or can name a business with no interaction that is in business?

Whilst following influential people on Twitter or liking and following their pages on Facebook, may provide nuggets of information which are educational and help you to learn things, is this the right way forward? Did you ever learn anything at school, college or university by being just spoken too or receiving dictation without being able to ask questions back? No you didn’t – so the real position is to make sure you surround yourself with people you can communicate with on a regular basis – after-all communication is a two-way street……does this remind you of something?

“Engagement”

So, whilst it may not always be possible, let me give you a few helpful hints and tips:-

Facebook:-

  • When people start following your page, always send them a thank you
  • If people like a comment, you may not be able to thank everyone back, but post a thank you message so the interaction is seen and they know that you are seeing the likes
  • Comments, try to reply to the comments on the post that people put there. As after-all they could be your next paying client or through the exchange of comments, you may learn something which can help you grow and succeed more.

LinkedIn:-

  • When people start ask to connect with you, when you accept, send them a thank you and introduction message explaining about yourself
  • If someone ask’s to connect with you, wonder why they are doing it? They are obviously wanting to connect for a reason but why? So, why don’t you accept them and then send them a message, thanking them for asking to connect with you and why they wanted to connect? When they reply, you can then make the judgement as to whether to retain them as a connection
  • When you see a post that you like or find interesting, why not share it with your connections, as if you find it useful, they may too. When you share this, be sure to include the name of the person you are sharing it from. This creates “Engagement” and shows your connections where you are learning from
  • If your sharing something or you find it of interest, like it and/or comment on it as this will create “Engagement” with that person and their connections will see you and may wish to connect with you – these connections could become your connections and future clients

Twitter:-

  • Twitter is all about posting and sharing information – so if people share (ie Re-Tweet) your posts, thank them thus you are creating “Engagement”
  • If people comment on one of your posts, then reply to them and start engaging
  • If people follow you, always thank them for following and it shows you are communicating and engaging with them

All these points I have mentioned are all about communicating and thus you are creating “Engagement” with your audience which is your first layer and become to form part of your Circle of Influence.

So, if you are wanting to expand your Circle of Influence and develop further interaction with your audience, then start the interaction process and communicate.

You will have noticed (and probably said, not that word again) but look at the title – Are you a taker? Do you ever share? Are you Engaging? – this whole post has been about “Engagement” which is the key buzz word and what you should be doing during. Therefore, make sure you start 2014 by……………..

ENGAGING

Note:-

* – For more information on lists, please complete the form below and I will go through this with you

** – For more information on Klout and Kred, please complete the form below and I will go through this with you

If you have any questions either contact myself via here or complete the form below:-