Are you really moving forward?

We all seem to be going about doing our daily routine but aren’t all jobs the same when you drill them down?

Some may say that their job is different everyday but if you look behind the scenes, it is still the same each day with the same processes and reasons for working being the same.

Yet we are constantly hearing on the news of all this new technology and how the internet is going to make our lives better, but is it?

Are you seeing it?

Are you experiencing it?

Whilst it is not there for you to reach out and grab, it is surrounding you each and everyday thus playing an active part in your everyday life.

Whether you traveling in your car,  on the bus or the train, data is being collected and used by their on-board computers as to how the engine is performing and if maintenance is required. Whilst you walk down the street, through a shopping centre or crossing the road, sensors are detecting you and your surroundings to measure the air, environment, traffic and pedestrian movement – the list goes on – feeding all this data back to make our lives better.

So, don’t dismiss all this technology out of hand and say it isn’t affecting you because it is and there is so much more to come. Whether you like it or not, Wearable Technology such as bands or watches are just – as an example – a more usable mobile device of when you are in hospital and attached to a monitor and it measuring your heart or blood pressure. So if you can have devices like this, that still allow you to continue your every day life but is able to send all this information back to your Doctor, isn’t this a way to improve your life?

Taking technology to a further extreme – yet some would say this is brilliant, if you are passing your local Tesco, Sainsbury’s or Waitrose and your Smartphone or Band alerted you that you are low on milk and you needed to buy some – would this appeal?

Or is that just plain creepy….

We will never find everyone in society liking the way technology is entering or changing our lives, but it is mostly done to improve how we live, operate and behave…..

you just have to decide whether to accept it or not……..

Change is coming but are you ready?

Over the last 6 months, we have seen a huge change within the technology industry and these pieces will start coming together during 2015 and leading into 2016 but are adding yourself to these individual pieces before they become one?

Change 2015 02 05With Technology moving from SEO through to Content Marketing and now Social Selling, many companies have played at the release of technology to enable technology advancing into our lives only to fail…..

We only have to look at Microsoft with their Smartwatch which was announced at CES03 where Bill Gates announced they were developing the SPOT (Smart Personal Objects Technology).

This was too ahead of it’s time and development stopped in 2006 before the the project was officially closed down in 2008.

So what you need to really understand is that your dreams (and many will dismiss you as a fantasist or crazy with with mad ideas) can and will be part of your business. May not be this year but most of them will happen over the next 10 years, so you really need to think about if these ideas come true, is your business prepared or ready to embrace these concepts?

Bridget Carey giving an insight to how Apple are using iBeacons within their stores - 6th December 2013

Bridget Carey giving an insight to how Apple are using iBeacons within their stores – 6th December 2013

Bridget Carey is explaining here, who would have thought that when you walk into a shop, the outlet can identify you and be able to greet you. If was a coffee shop for example, there could say something to me like

“Hi Ian – large Americano as usual? Sit down and we will bring it over to you”

Then as I sit down, the Coffee shop then makes my drink and charges it to their App’s on my phone which I have pre-loaded with funds already. Now whilst we are not completely there yet, we are very close with what Starbucks can offer with their card and App – are you using  their mobile App?

All this can is possible and has been possible for years – and yes before people say Google/Android have been doing this for years –  it has never taken off properly because there hasn’t been a full common driving force behind it.

Now with Apple launching Pay – 9th September 2014 – in the US with continued roll out Worldwide during 2015, Apple will be driving this forward by utilising NFC in-conjunction with their iBeacons. Rite-Aid and CVS virtually immediately turned off NFC in their stores and then Wal-Mart followed deciding to go with other options which may not be available until Q3/Q4 2015 or 2016. Why is this big – one simple reason, they are scared that Apple will have access to their customer data or alternatively, other retailers may be possibly to see what these people have have been buying and target them with special offers.

The interesting factor is that Google are now re-launching and about to start a big drive on Google Wallet – too much too late?

Recently, we have had a raft of announcements including:-

  • Back on the 21st of January 2015 – Microsoft demonstrated what they are rolling out with Windows10 and Project Spartan together Hololens and Holostudio – taking Windows to the next level. All this, is bringing the technology that has been around for years to the forefront of peoples’ thinking
  • BMW were telling people at DLD15 – 20th to 23rd of January in Germany – how emails and texts can come into your phone in the car as you are driving and then it it will be read out to you plus giving you the ability to talk back to give a reply to send in response
  • Cortana is ready to have a huge impact on this arena too – just like Siri – but going further when Windows10 launches by having direct voice interaction into your photos, App’s and Office App’s too. This, if you continue the thinking of what Cortana will be able to offer, you will be able to have your own Virtual Assistant who could take personal messages, advise you what appointments you have and be able to dictate and send emails, messages etc for you.

So by looking at these links below and above, you need to start really thinking about technology is evolving and how you need to prefer your business now for this. And before you say that this is a long time off, no it isn’t as various companies through Wearable Technology is already offering many of these services plus with Watch launching around 17th of March 2015 together with Pay rumoured to be launching on the same date in and around the UK and Europe, all this technology is going to have a major change to your business but are you ready?

McDonald’s and Starbucks have already kicked off 2015 by recognising that their customers are using their phones more and more so they need to make sure they can continue using them. Thus, to help them, they have installed wireless charging points in their stores around London and will extend this roll out across the UK during 2015.

So……

the question is….

CHANGE IS COMING

but…….

ARE YOU READY FOR IT?

To learn more about bringing the future into your business today and setting you on the correct path for your future, as well as understanding the forward thinking and the views & opinions of Ian Calvert, the research for other companies that he is looking into and undertaking for companies or just to learn more about Ian Calvert and how he can help you further, you can visit his website here

Or just fill in the form below to discuss this article more……

12 days and all that……

Well as some people have noticed I haven’t been around the writing circuit much lately and this ends today….

The reason I haven’t been around much, is due to writing for some clients exclusively and unfortunately, I am not allowed to share this work, and secondly, I wanted my writing work to be just that, writing work! Why do I say this? Simply put, it would seem that so people obviously decided to start winding down early December for the Festive period, as I saw a huge rise in blogs been written across the platforms I use.

Whilst I think it is great that more people are sharing their thoughts, the question I have is, will they last?

Was Christmas just a “FAD” or “Learning Curve” for them with their writing? Will they continue or was it just to fill time in the run up to Christmas (some of these people haven’t written again since Christmas)?

Then on the other hand, we have had a glut of people writing what seems to be their review of 2014, predictions for 2015 or just sharing gripes and moans – could this be another reason, to fill time before real work started to kick start again?

We had the 12 days in the run up to Christmas and then we had taking the decorations down after 12 nights hence having 12th night, so, I thought I would wait 12 days after New Year’s Day before re-appearing, hopefully into calmer waters….

The reflection for myself over the past six weeks, was where did it go?

For me, I see that we going to have a rapid, fast changing and moving 2015 with the fact if you blink – you will mss it. With the Oil price falling we are going to mass change but will this create more damage than good? Some people are starting to see more money in their pocket which is allowing for spending or investment but in what areas and will they be able to sustain both the continued investment and the desire?

With 2015 being both volatile and changing, the main things you need to look at are 3D Printing, technology consolidation, Contactless Pay, Health and Beacons – all of which is what you will know I have discussing for 18 months.

Look out for what will happen following the launch of Apple Pay (it isn’t available here in the UK yet) and Watch in March 2015. These two occurrences may not seem a great deal, but they are opening the foundations that have been laid over the last 3 years by many companies but never used. Apple have taken these, played with them, refined them and BOOM – Apple launches them for a much bigger picture which you need to be seeing.

So, please sit back and take note of what is happening (or read my previous articles to be bring you up to speed) as you need to make sure that you and your company is really actively involved with what maybe seen as new Technology and Social Business tools/platforms but are ones that you should have been using for the past 6 to 18 months.

Another two areas I would ask you to keep your eye on is how people just are getting and seeing how important #PESCSP is and then make sure are suing the items from #BBSTR….

Have a great 2015…..

To learn more about bringing the future into your business today and setting you on the correct path for your future, as well as understanding the forward thinking and the views & opinions of Ian Calvert, the research for other companies that he is looking into and undertaking for companies or just to learn more about Ian Calvert and how he can help you further, you can visit his website here

Or just fill in the form below to discuss this article more……

Is blogging or video something passing you by?

Are you or your company a Blogger?

Do you or your company post videos?

Online Blog

Do you blog or do you video?

How often do you do this?

What should I write or film about?

Whilst the above may be the questions that are going through your head and maybe making you hold back on the amount you do or putting you off starting, what you need to think about is more important than many may tell you…

Many Marketeers, Experts, Trainers or Advisors will say that you have to blog and you must put out videos to promote and sell yourself – if you don’t you will get left behind…

In my honest opinion, these people are really leading you down a potential one way street that doesn’t even always allow you to make a U-Turn to turn around and start again! Too many of these people are so stuck in the past of 2010 and 2012 – but making a living by telling you should be doing this – well fair play to them!

If they are making money, should they be making money at your expense and keeping you behind where you should be, so they can come back later move you slightly forward but never up to date or in to the future?

I guess the above may be OK for many or if are just wanting to tick along, but the many thing you should think about, is do I want to be a success and move forward and ahead of others instead?

If you actually look back, there was adverts here, there and everywhere, celebrities on or in every advert, constant promotions etc, etc but where are they now? The question you should be asking yourself is what am I seeing now?

Adverts have actually seen a decline in celebrities and a rise in members of the public talking about products, been shown the products or seeing them been demonstrated, offered to test or taste them – why? because people don’t want to be sold to anymore – hence the rise of asking to to be removed from mailing and telephoning lists. People want to learn. They want to be educated. They want to engage. Does this sound familiar to how you want to see and receive things?

So, think about how you want to see and receive things. Or, if you are really brave and forward thinking…..ask your children (and if you have them, ask your grandchildren)….this will be a real eye opener for you…

If you are brave enough to look at your business, how future generations to see your business and what they want, they you can start to market your business by laying foundations…..

Which takes us back to the beginning for this article…..

With your blogs and videos – think of them as your library. A reference library if you wish to think that way. Also, having a secondary channel for your videos as well a blog/page section which you can keep up dating, you then also have an area for testimonials too….

By having sections of education and client feedback, you are allowing people to learn more about your knowledge and how your knowledge has helped others, thus creating trusted path for your new prospective clients to take to use you or business….

 

To learn more about bringing the future into your business today and setting you on the correct path for your future, as well as understanding the forward thinking and the views & opinions of Ian Calvert, the research for other companies that he is looking into and undertaking for companies or just to learn more about Ian Calvert and how he can help you further, you can visit his website here

The images contained within this article here were taken via a word or terminology search on www.google.com and images found via the images tab