{"id":716,"date":"2013-12-11T14:31:25","date_gmt":"2013-12-11T14:31:25","guid":{"rendered":"http:\/\/ianmcalvert.com\/?p=716"},"modified":"2013-12-11T14:31:25","modified_gmt":"2013-12-11T14:31:25","slug":"are-you-showcasing","status":"publish","type":"post","link":"https:\/\/ianmcalvert.com\/index.php\/2013\/12\/11\/are-you-showcasing\/","title":{"rendered":"Are you Showcasing?"},"content":{"rendered":"

So does your business Showcase?<\/strong><\/p>\n

\"#IanCalvert<\/a><\/p>\n

With LinkedIn<\/a>\u00a0launching Showcase<\/a> pages recently<\/a>, have you implemented these into your business strategy yet? If not – why not?<\/p>\n

The real benefit that many people have not seen or grasped yet, is how you can really develop so much of other parts of your business that you have or offer but people aren’t really aware of.<\/p>\n

Showcasing<\/a>\u00a0enables you to allow people to really drill down into various ares of your company and can offer whilst you are able to promote aspects of your business you are always doing or offering but you just do or offer as a matter of course….<\/p>\n

What are people missing?<\/em><\/p>\n

What is there that a Showcase<\/a>\u00a0can offer?<\/em><\/p>\n

Why should I have one?<\/em><\/p>\n

Simple – it is you having the sole unique method of claiming what everyone is looking for via LinkedIn<\/a>. When people are after something or looking for a service\/product, they then search and what will they find? Your LinkedIn<\/a>\u00a0Showcase<\/a>\u00a0which gives you the advantage. Furthermore, your Showcase<\/a>\u00a0is showing not only about your services, offerings and products in a unique way but provides the latest news and information that details everything to your audience and your Peer’s too.<\/p>\n

\"#IanCalvert<\/a><\/p>\n

So what do you need to do? Firstly you need to have your Company Profile<\/a>\u00a0which is where you want everything, so when they require more information, people can see everything your company does and also, all information about the company<\/a>\u00a0too. If this is going back to a different section or part of your company, you may wish to consider setting up a separate Company Profile<\/a>\u00a0to suit your needs that you are promoting.<\/p>\n

Once you have the Company Profile<\/a>\u00a0set up, then decide which area you want to promote and inform you audience about. (Remember, if you want to Showcase<\/a>\u00a0many areas of your business, you can have up to 10 Showcases<\/a>\u00a0attached to your Company Profile<\/a>\u00a0– should you wish more, then you can ask LinkedIn<\/a>\u00a0to release more). Your Showcase<\/a>\u00a0is effectively the landing page for what you are wanting to promote and circulate.<\/p>\n

For example, let’s say you are a recruitment company and have your company page<\/a>. You can have a Showcase<\/a>\u00a0on temporary employment and this will be your landing page about this. On your temporary employment Showcase<\/a>, you will be able to post articles on everything to so with this, ranging from what is the latest laws, what is happening with regards to your rights, items that have been in the news relevant to temporary employment, etc, etc – furthermore, you can have an article on what to look for when looking to register with a recruitment company.<\/p>\n

At the end of the day, you are not promoting your company<\/a>\u00a0directly but highlighting a part of your business by showcasing<\/a>\u00a0this area with the latest news and information on this topic. This helps you to develop much further as an Engager and Influencer, thus creating another level of credibility. Thus, in summary, you are highlighting an area of your industry which your company<\/a>\u00a0is well versed in and thus, subliminally guiding them back to your company.<\/p>\n

Some examples of\u00a0Showcase<\/a>\u00a0pages include:-<\/p>\n