{"id":741,"date":"2013-12-19T11:46:58","date_gmt":"2013-12-19T11:46:58","guid":{"rendered":"http:\/\/ianmcalvert.com\/?p=741"},"modified":"2013-12-19T11:46:58","modified_gmt":"2013-12-19T11:46:58","slug":"are-you-a-taker-do-you-ever-share-are-you-engaging","status":"publish","type":"post","link":"https:\/\/ianmcalvert.com\/index.php\/2013\/12\/19\/are-you-a-taker-do-you-ever-share-are-you-engaging\/","title":{"rendered":"Are you a taker? Do you ever share? Are you Engaging?"},"content":{"rendered":"

Are you really an Engager?<\/em><\/strong><\/p>\n

\"#IanCalvert<\/a><\/em><\/strong><\/p>\n

If I asked your clients or followers – would they say are a Giver, Taker or an actually Engager?<\/em><\/strong><\/p>\n

So when trying to educate\u00a0<\/em>yourself – do you use Social Media?<\/em><\/p>\n

Facebook<\/a>? Google+<\/a>? LinkedIn<\/a>? Twitter<\/a>?<\/p>\n

One of the key things about establishing yourself or your company via any of the Social Media<\/a>\u00a0platforms, is to create “Engagement”<\/a>. This interaction called “Engagement”<\/a> is a two-way thing, however, within the Social Media<\/a>\u00a0environment it can be one-sided, none more so than when people seem to reach the top and become “Influencer’s” or “Expert’s”!!<\/p>\n

I thought I may just explain about “Engagement”<\/a>\u00a0and how it can (or should I say) work. When “Engagement”<\/a>\u00a0takes place, it is because two people interact between each other. The interaction is where you make exchanges and communicate, thus “Engaging” in discussion on a variety of topics. The “Engagement”<\/a>\u00a0process is directly between two people directly thus creating a partnership….<\/p>\n

However, within the medium that is Social Media<\/a>, the process of “Engagement”<\/a>\u00a0seems to take two strands, depending on where you are and what you are doing. Let me explain this via a split explanation:-<\/p>\n

– When you are small (ie you have ten’s or hundred’s of followers and you follow them back (ie matching one to one of followers to following), you talk and exchange information regularly. You may not do it on every point, but if you are on-line ( or if using lists* ) then you interact with these people in real-time based on the messages or status updates you see. This is just like \u00a0“Engagement”<\/a> and is at the top – so you could first layer interaction. You may even get some comments from the connections of your first layer – thus these are your second and third layers. Thus, the more and more interaction, the better you can gain rankings through platforms like Klout<\/a>** and Kred<\/a><\/em>** to increase your scores. Most people with good interaction always levitate between 45 and 60 using Klout<\/a><\/em>** scoring.<\/em><\/p>\n

OR<\/p>\n

– If you look at the larger people with the Social Media<\/a>\u00a0industry, (i.e people with thousands, tens of thousands or hundreds of thousands of followers), have you noticed how many they follow back? Sometimes it is less than 2,000 but most of the time 1,000. Or in some cases, some of these\u00a0“Influencer’s” or “Expert’s” actually do follow back one to one. Now the way most of these people engage, is by sharing information with you which you then share and then your connections share too. Thus the first, second and sometimes third layers share this information which is creating their “Engagement”<\/a>. <\/em><\/p>\n

Now, the interaction of the lower layers circulating and sharing the information is creating the “Engagement”<\/a>, which leads to creating positive influencing scores on Klout<\/a>** or Kred<\/a>**. Furthermore, whilst you maybe following them (and they might be following you back), have you actually noticed if they ever re-tweet or comment on your posts? Yes, it could be said they have many followers and can’t reply to every message, but how many do they actually reply to? Take a look, look at some of the people you follow and their timeline, how many of their messages are Re-Tweets or replies to people? Is this really “Engagement”<\/a>\u00a0if they are not interacting? Isn’t this one-sided?<\/em><\/p>\n

So what should be thinking or doing?<\/strong><\/em><\/p>\n

The process of “Engagement”<\/a>\u00a0is the main key to getting everything set in place is to help you and your business grow. The main key is “Engagement”<\/a>\u00a0– you must engage to develop and keep being fresh. Too many people just constantly post, re-post and never engage – just think of doing that in your business, what would happen if you just communicated one way and never listened to your clients or prospective clients? You wouldn’t have a business at all – do you know of or can name a business with no interaction that is in business?<\/p>\n

Whilst following influential people on Twitter<\/a>\u00a0or liking and following their pages on Facebook<\/a>, may provide nuggets of information which are educational and help you to learn things, is this the right way forward? Did you ever learn anything at school, college or university by being just spoken too or receiving dictation without being able to ask questions back? No you didn’t – so the real position is to make sure you surround yourself with people you can communicate with on a regular basis – after-all communication is a two-way street……does this remind you of something?<\/p>\n

“Engagement”<\/a><\/strong><\/em><\/p>\n

So, whilst it may not always be possible, let me give you a few helpful hints and tips:-<\/p>\n

Facebook<\/a>:-<\/p>\n