Change is coming but are you ready?

Over the last 6 months, we have seen a huge change within the technology industry and these pieces will start coming together during 2015 and leading into 2016 but are adding yourself to these individual pieces before they become one?

Change 2015 02 05With Technology moving from SEO through to Content Marketing and now Social Selling, many companies have played at the release of technology to enable technology advancing into our lives only to fail…..

We only have to look at Microsoft with their Smartwatch which was announced at CES03 where Bill Gates announced they were developing the SPOT (Smart Personal Objects Technology).

This was too ahead of it’s time and development stopped in 2006 before the the project was officially closed down in 2008.

So what you need to really understand is that your dreams (and many will dismiss you as a fantasist or crazy with with mad ideas) can and will be part of your business. May not be this year but most of them will happen over the next 10 years, so you really need to think about if these ideas come true, is your business prepared or ready to embrace these concepts?

Bridget Carey giving an insight to how Apple are using iBeacons within their stores - 6th December 2013

Bridget Carey giving an insight to how Apple are using iBeacons within their stores – 6th December 2013

Bridget Carey is explaining here, who would have thought that when you walk into a shop, the outlet can identify you and be able to greet you. If was a coffee shop for example, there could say something to me like

“Hi Ian – large Americano as usual? Sit down and we will bring it over to you”

Then as I sit down, the Coffee shop then makes my drink and charges it to their App’s on my phone which I have pre-loaded with funds already. Now whilst we are not completely there yet, we are very close with what Starbucks can offer with their card and App – are you using  their mobile App?

All this can is possible and has been possible for years – and yes before people say Google/Android have been doing this for years –  it has never taken off properly because there hasn’t been a full common driving force behind it.

Now with Apple launching Pay – 9th September 2014 – in the US with continued roll out Worldwide during 2015, Apple will be driving this forward by utilising NFC in-conjunction with their iBeacons. Rite-Aid and CVS virtually immediately turned off NFC in their stores and then Wal-Mart followed deciding to go with other options which may not be available until Q3/Q4 2015 or 2016. Why is this big – one simple reason, they are scared that Apple will have access to their customer data or alternatively, other retailers may be possibly to see what these people have have been buying and target them with special offers.

The interesting factor is that Google are now re-launching and about to start a big drive on Google Wallet – too much too late?

Recently, we have had a raft of announcements including:-

  • Back on the 21st of January 2015 – Microsoft demonstrated what they are rolling out with Windows10 and Project Spartan together Hololens and Holostudio – taking Windows to the next level. All this, is bringing the technology that has been around for years to the forefront of peoples’ thinking
  • BMW were telling people at DLD15 – 20th to 23rd of January in Germany – how emails and texts can come into your phone in the car as you are driving and then it it will be read out to you plus giving you the ability to talk back to give a reply to send in response
  • Cortana is ready to have a huge impact on this arena too – just like Siri – but going further when Windows10 launches by having direct voice interaction into your photos, App’s and Office App’s too. This, if you continue the thinking of what Cortana will be able to offer, you will be able to have your own Virtual Assistant who could take personal messages, advise you what appointments you have and be able to dictate and send emails, messages etc for you.

So by looking at these links below and above, you need to start really thinking about technology is evolving and how you need to prefer your business now for this. And before you say that this is a long time off, no it isn’t as various companies through Wearable Technology is already offering many of these services plus with Watch launching around 17th of March 2015 together with Pay rumoured to be launching on the same date in and around the UK and Europe, all this technology is going to have a major change to your business but are you ready?

McDonald’s and Starbucks have already kicked off 2015 by recognising that their customers are using their phones more and more so they need to make sure they can continue using them. Thus, to help them, they have installed wireless charging points in their stores around London and will extend this roll out across the UK during 2015.

So……

the question is….

CHANGE IS COMING

but…….

ARE YOU READY FOR IT?

To learn more about bringing the future into your business today and setting you on the correct path for your future, as well as understanding the forward thinking and the views & opinions of Ian Calvert, the research for other companies that he is looking into and undertaking for companies or just to learn more about Ian Calvert and how he can help you further, you can visit his website here

Or just fill in the form below to discuss this article more……

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Who or what are Fund Managers, Traders and Investment Managers?

Self serving or Greedy?

#IanCalvert #IanMCalvert #Greed #Bankers #Banks #Investors

Is the technology industry really being held back the greed of Venture Capitalists, Investment Bankers and Speculators?

Recently there has been an abundance of “Money” people appearing in the news, on the radio and on television over the last weeks talking about Apple, Blackberry, Facebook, Google, Lenovo, Microsoft, Motorola and Yahoo amongst many technology and Social Media companies, saying that this needs to be done, this needs to be sold, break this company up, is this the right person etc, etc…..

Hello – why?

Oh, the reason is simple! You are greedy and just want to make money for yourselves in double time! Make money for your clients to get your bonuses plus get rewarded by expanding your client base and all your media appearances and impressions more like!!

As many people  – including myself – have written about this on numerous occasions! Just let’s look at a recent examples…..

  • investors criticising Marissa Mayer for under-performing with generating sales at Yahoo and that was this a signal that Yahoo was going in the wrong direction and maybe she wasn’t doing well! What? This is the person that in the 18 months or so that she has been in charge at Yahoo, she has increased the share price by around 141% – is this not a success? Now who is smart? Marissa Mayer and Yahoo of course….
  • Google moves in the limelight by buying Motorola for $12.5 Billion and everyone thought wow they are moving into mobile phones and then they go and sell Motorola Mobility to Lenovo for $2.9 Billion along with 2000 patents! Analysts jumping all over the place saying what a mistake Google have made and losing nearly $10 Billion – how wrong were they! Firstly analysts then remembered that Google had already made a deal selling the Motorola set-top box division that when added to the Lenovo deal produces nearly $6 Billion – short memories as they raved about what a good move it was selling the set-top division!  Then later that day, analysts, bankers, investors, etc,etc start releasing details that had been in the public domain starts to finally came out, Google was left with over 15,000 patents! Best not explain what patents are as you will think of money and completely miss the point! Oh and plus during all this deal, they got a sharing deal with Samsung which produced a deal where neither party would sue each other over Patent’s! Now who is smart? Google of course….
  • Then of course there is Lenovo, and such confusion with them here too! Excellent news of Lenovo buying IBM‘s computer division a few years back and disappointment when the IBM‘s small server division sale to Lenovo fell through. Yet joy when that sale reappeared and completed last month together with the above purchase from Google too. Yet now, with rumours circulating that Lenovo will possibly make some more purchases including today’s rumour mill (2012/02/05) that they are likely to announce purchasing the VAIO Computing Business from Sony – what is happening? These same people are now saying too much debt, more borrowing, share dilution, etc, etc… Hang on a minute…. Lenovo has a history of buying divisions or companies which couldn’t make money or are starting to lose money and turning them into profitable operating divisions with Lenovo

There is a bigger picture forming around the Technology and Social Media and this is not money – or is it? Let’s see, companies need to grow, they need to invest and develop new products that are open to two markets. Yes “Money Makers” there is two markets – business and consumers – which need to be both keep separate and in some cases together. So why do you interfere where you don’t understand how business works….

You are slamming mismanagement as to how things have happened at Blackberry yet you are the ones that compared it to Apple and killed the business but blamed management!

Blackberry has always been a business tool over a consumer tool and the majority of all its income came from large Corporate and Government contracts – yet hey….Apple comes along and then you compare it and kill it!

Let me give you a quick lesson………..

  • Blackberry was a telephone with web access and the ability to work with Microsoft on a variety of levels via two platforms in which was the secure network and hence it was used by Governments and Financial sensitivity businesses
  • Apple, was a computer which ran a different computer system to Microsoft and they tried to compete but lost by having to finally allow software that would make Microsoft Office products workable on Apple computers. Then they launched a portable music device – iPod – which then was aimed at the consumer market. Yes the CONSUMER market! With the growth of this, they then looked at adding camera and telephone technology to it and hence the iPhone was born! The Consumer was happy as they could do so much on the move and if you actually look at the iPhone today, you will see that the majority of iPhone‘s usage is actually leisure usage. (A quick lesson for you, leisure time is something we try to find when we aren’t working which I know may be a foreign concept to you!)

So, by you saying that Blackberry is not doing well when comparing the numbers of their handsets against the iPhone, you were comparing figures from High Street telephone retailers – not like for like! As stated above previously, Blackberry‘s are mostly sold by Business (b2b) telephone companies, who do not sell to consumers. With you slating Blackberry and their products (look again at what you did by comparing the Playbook to the iPad) – you destroyed the brand and blamed the management!

Over the last fifteen plus years, you have killed and potentially ruined so many companies by falsely comparing them to the consumer market, commenting on products and services that you don’t understand and trying to make a quick buck by forcing companies to sell divisions which they have then had to buy back later which has cost them more money then they made! Oh, wait you guys made money, so I guess that is OK then…..

In summary, stop being greedy and self-serving Banks, Bankers, Investment Bankers, Investors and Venture Capitalists – leave Social Media and Technology alone….

Social Media and Technology will only grow through development and innovation via the people within these companies and technology experts and users.

Thus, if you want to understand the industry, talk to myself or any of the other experts here that are around with knowledge within Social Media and Technology and we will, by all means, happy to educate you – as you clearly need educating……

This article is further expansion of articles previously written on this topic by Ian Calvert at The Social Piggy and financial topics at Service Address – to discuss this more, please feel to either pick up the telephone and call, email or complete the form below:-