Are you really portraying the right image…….

One of the the first things when I go through a company overview with them, is whole persona and what they are trying to achieve and show to the world…….

And that starts with going through their Digital Footprint……

But the issue is they have had web designers, graphic designers, marketing advisors/coaches, Social Media trainers, attended seminars and events, etc, etc……the list just goes on and on and yet you’d be surprised how no know has said anything to them…….

Well that’s until I did and yep, I said it to them straight – no airs or graces, straight to the very point!!!

Why the hell have you invested in a website and then gone and used a Gmail, Hotmail, Yahoo etc email address?

What is wrong with you?

You brought the website domain name – so use it!!

This is one of the most common mistakes going in the Self-Employed, SoHo, MicroBiz, SMB and SME business arenas – yet they say no one has told them????

Really??

Well actually yes I can believe this as the amount of Graphic Designers, Marketeers and Printers who just work with what they are given and never point out obvious things like this with the email just shows so many are just in it for the money!

I must admit I don’t have an email address for this site for the simple reason is it’s for my rants, raves, reviews, opinions and exploits as well some projects I’ve been involved in.

My emails that I do use are always connected to the domain the type of project/client I am working and that’s how I balance things, but for a business, you’ve a domain so use it fr your email……

 

 

To learn more about how, why and where I can help your business, please get in touch via the contact form below……

Ian Calvert provides a range of Services whilst being a Brand Ambassador, Brand Advocate, Brand Evangelist and Social Business partner for many companies not just in the UK but Globally too. Thus, by keeping ahead of the game, Ian Calvert can help leverage and build the foundations for bringing both you and your company into 2018/2020 today. To discover more, feel free to contact to connect and contact him through LinkedIn

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2014 – what is inspiring or influential?

IanMCalvert ServiceAddress TheSocialPiggy Influencer SocialMedia Lists

Quite interesting that just before or after Christmas, and the same can be said for New Year; lists start to appear (and yes, before you say it, I did do one but mine was around the end of November and then has been updated since) which show you the ‘movers and shakers‘, ‘top people, men or women‘, ‘influential people‘ or ‘inspiring people‘ but…….

What are these?

Having spent last year seeing people “self promoting” saying they were on this list and that list and at this position. But what are they? Do you actually really look at these people and their backgrounds?

That is why I did my list back in November and mine was based on people who I found actually to be inspiring and that had interacted with myself (ie we exchanged messages, emails and/or telephone calls), thus meaning I wanted to share these people with you as they actually are people over robots!

IanMCalvert ServiceAddress TheSocialPiggy Influence Lists

Apologies if you are on a list and feel I have called you a robot, but my reason is simple…..

INTERACTION!!

Just look at these lists and these people you see on there, they are coming across just totally one-sided in my opinion in most cases. Have you looked at the profiles and what they are sending? In most cases, from what I have seen, they:-

  • Post several times an hour
  • Each and every hour 
  • Seven days a week
  • Thus – they are constant posting, just pumping out information over and over again, do you see this from top business people or entrepreneurs?
  • Look back at the posts – they are repeated each week, over the fortnight or month – repetitive?
  • When you see their posts, are they up to date? Look at the  links and blogs – see the dates on them
  • When you see their posts, you will see people have commented or shared them – yet how often is there a reply/response from the person posting
  • Lots of the posts that are posted, in some cases, are their clients work, so they are posting work for their clients that they have done, to gain more exposure for their clients – but is this right? Does this help you or them?

So, when you see these lists, actually consider the bigger picture…..

Whilst these people have got on to these lists by sharing lots of information which yes is of interest and benefit in some cases, but can they really help me? That is the question you need to ask yourself…

If they don’t speak to hardly anyone, will they interact me? You need to interact with people and the best influencers for you and your business are people who you engage with….

Just look at your business, if you didn’t communicate with your prospects, they wouldn’t become clients and these clients wouldn’t buy from you and thus, you would have no sales and no income! Meaning……

NO JOB or MONEY

So, when looking at these lists, make sure you are choosing the right people to spend time with. Yes you can follow these people to learn and share some of their posts but you need to interact with influencers….

Don’t just take my word for it, look at my list and just see who they are and how they interact…..

So, if you want to discuss this further and see how I can help you, either contact myself here or complete and submit the form below:-

Business Insurance…..

On LinkedIn this morning,  James Day of Ingenious Britain provided an interesting article  about Business Insurance and Employers Liability Insurance to which made me think about something I have often come across – why do I do things legally when others around me don’t!

My reply to James was:-

James – I think this is a much bigger issue than just employing people. How many companies do you actually work with, recommend and endorse that do not have business insurance at all? So many people operate in the world of business without insurance and yet provide businesses with advice and services. This really should be mandatory and any person or business employing the services of someone (or a company) should ask to see their insurance before engaging with them.

Is it right that companies should operate without the necessary qualifications and insurance to offer advice, support, services and products without this? What happens if that business (or person) does something that can damage your both your reputation and company? What leg do you have to stand on?

When I started in business I took advice from someone who I have known for a few years but we never spoke business just were good friends. I asked Dan McDonald about insurance and he thoroughly asked what I was doing and wanted to do. Only then after understanding what I did, he explained what I needed and as a result, without me asking, he speaks to me every 8 to 10 weeks to see what I am doing to make sure my insurance is right for myself, my business and more importantly my clients. As a result, last year, when I encountered some computer virus’s and lost a lot of data, on the next phone call, Dan immediately told me to not do anything until he came and saw me. Now, as a result if anything happens, I am fully covered via IPS protection against Data lost, damage, hacking or spamming due to holding client Data and this is something I would never of thought about, yet Dan wasn’t thinking of me, he was thinking about my clients and I needed to be protected to protect them.

Note:- (By the way, before any one says anything, this blog is about me, my experiences and views and not endorsing or recommending either James Day or Dan McDonald but all I will say, is that I met and had dealings with both people and say to you, that it would worth you speaking to both these people as James can help you with advice about what is happening in the business world and Dan can help you with your insurance questions).

Therefore, whether you think your current suppliers are doing a great job or not – check do they have the correct insurance? What happens if something goes wrong can you re-cover these costs from that person or company?

So, with it nearly being lunchtime now, just think over lunch about this and then think of the people you are working with this afternoon and contemplate this, the work they are doing for you goes wrong, it causes major problems, are you covered or not? It is worth considering…….

NOTES:-

Here is the article from Fresh Business Thinking that James posted click here

James Day is the Social Media Manager and Content Writer for Ingenious Britain based in Royston, Hertfordshire, England

Dan McDonald is the Principle of Everett Mead Insurance Brokers of Stratford-upon-Avon

Dan McDonald is the Principle of IPS protection of Stratford-upon-Avon

Out of your depth……

I had someone send me this morning and I decided to share it on Facebook which generated a good discussion, so after a few comments this afternoon on other topics, I thought I would share this here and share a few comments…..

How many Social Media consultants does it take to change a light bulb?

None.

“Look, if all you’re thinking about is changing the light bulb, you’re missing the point. The idea is to first lurk around in the room and watch other people changing light bulbs.

Then, start providing commentary and encouragement to those that are changing light bulbs. Then, build relationships with these people in the lighting community.

Then – and only then, should you even think about trying to change the light bulb.”

So, the comments that came back included:-

  • Or just pinch the lightbulb changing technique and promote it as your own …..
  • Publish books about it, have weekly webinars, call yourself a guru and use buzz words baffling the other even smaller fish in the tiny pond you fish in. All that without actually having done it yourself in any remarkable way.
  • Don’t get me on the fish pond! It’s polluted!
  • I wish I was joking but fact is that you’ll always find people who can be impressed with the veneer presented. Utter lack of integrity with quite a few and I honestly can’t understand how some people say things with a straight face.
  • Oh yes, purport to be successful yet scratch the surface and you find nothing at all to back it up!
  • Just be yourself! Generally people can spot BS at a mile radius!
  • Sadly however people are sucked in … The money just goes round and round. There’s more than one where you’d think they are living in luxury, with expensive cars, holidays and glam life style .. The reality being far from it.
  • Oh for sure – I see it all the time! Most of these ‘so called experts!!’
  • Entrepreneurs are usually in debt up to their eyeballs – trying to impress others with this false status & kudos. It totally baffles me!

The comments above, got me thinking about this, especially following on from my last post! Also, I then saw many tweets appear together with posts on Facebook from various platforms (I must admit to also been guilty of this too!!!) where people are posting their Daily News from Paper.li or Scoop It, to name but a few…..why?

Clearly by posting these, yes you are sharing information! Yes you are potentially expanding your audience! But….oh wait a minute – is this not a form of deceit like mentioned above?

Just think about the above and how you are you sharing things……that is right, you are not! When you set these feeds up, you are asked what interests you and then they pull items and articles from the internet and share them on your behalf! So, is this deceit? Fraud? Misleading?

If you were asked about these posts but you (as you most likely haven’t seen it or read) as you didn’t put it together, wouldn’t know what it said or was included..so this is fake, misleading…..etc……this is not engaging with your audience – is it?

So, think about what you are doing when posting because if you get asked you could end up looking silly or even will share it for you and then the recipients that see it, may ask you things because they think you are experienced in that area but you will end being found out and found to be out of your depth……

Catch up on the week that was……..

So here we are on a late Saturday afternoon with time to reflect on the week that was but how do I reflect? Do I just say what I feel or should I be open or play it safe……

One thing I wonder, is if I should scream and shout more? I feel that people take you for being you and what you want people to believe you are! One thing I do is work – why do I work?

Well, it is simple, I was educated through school, college, some university and my working career by various companies and some amazing individuals. I was able to attend some top courses, seminars, talks, launches and dinners which have had management, Peer’s, Industry Leaders, Business Owner’s & Leaders together with celebrities, sports stars and inspirational speakers/motivators and oh some top sales trainers too. Why do I mention this? Putting it simply, I have done or experienced more than most, whilst I hear and see others sing, dance, shout whilst also getting others to sing their praises when they have done nothing like I have, experienced what I have or been in a room where you experience the vibes, energy and motivation that these events generate!

On reflection, am I jealous or annoyed that these people are considered more successful than myself because they have more ‘likes’, friends or followers than myself? No, why should I be! If they want to spend all their time reading books, reading the internet or watching videos, YouTube or Hangouts – then fair play to them but wanting to do this and be one-dimensional as they say….let them walk the walk & talk the talk…..

Actually, I feel sorry for their so-called fans, followers, tribes, supporters or what ever you want call them! Why, well it is simple, I have worked and experienced what I talk about and provide – these people haven’t! Does this remind you of the saying….

“Those that can – can! And those that can’t – teach!’

So I will leave you one this one thought or should I say contemplation……

You are ill, poorly, hurt or injured – so you go to a nurse, doctor, surgeon at a Doctor’s Surgery or a Hospital because you need the best to treat you as after all they have been trained and allowed to practice because they are not self-taught!!! So if they can’t be self-taught to look after and treat you, your partner, your family…………

Why do you let self-taught people tell you how to run or advise you about your business………….