Are you really portraying the right image…….

One of the the first things when I go through a company overview with them, is whole persona and what they are trying to achieve and show to the world…….

And that starts with going through their Digital Footprint……

But the issue is they have had web designers, graphic designers, marketing advisors/coaches, Social Media trainers, attended seminars and events, etc, etc……the list just goes on and on and yet you’d be surprised how no know has said anything to them…….

Well that’s until I did and yep, I said it to them straight – no airs or graces, straight to the very point!!!

Why the hell have you invested in a website and then gone and used a Gmail, Hotmail, Yahoo etc email address?

What is wrong with you?

You brought the website domain name – so use it!!

This is one of the most common mistakes going in the Self-Employed, SoHo, MicroBiz, SMB and SME business arenas – yet they say no one has told them????

Really??

Well actually yes I can believe this as the amount of Graphic Designers, Marketeers and Printers who just work with what they are given and never point out obvious things like this with the email just shows so many are just in it for the money!

I must admit I don’t have an email address for this site for the simple reason is it’s for my rants, raves, reviews, opinions and exploits as well some projects I’ve been involved in.

My emails that I do use are always connected to the domain the type of project/client I am working and that’s how I balance things, but for a business, you’ve a domain so use it fr your email……

 

 

To learn more about how, why and where I can help your business, please get in touch via the contact form below……

Ian Calvert provides a range of Services whilst being a Brand Ambassador, Brand Advocate, Brand Evangelist and Social Business partner for many companies not just in the UK but Globally too. Thus, by keeping ahead of the game, Ian Calvert can help leverage and build the foundations for bringing both you and your company into 2018/2020 today. To discover more, feel free to contact to connect and contact him through LinkedIn

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2014 – what is inspiring or influential?

IanMCalvert ServiceAddress TheSocialPiggy Influencer SocialMedia Lists

Quite interesting that just before or after Christmas, and the same can be said for New Year; lists start to appear (and yes, before you say it, I did do one but mine was around the end of November and then has been updated since) which show you the ‘movers and shakers‘, ‘top people, men or women‘, ‘influential people‘ or ‘inspiring people‘ but…….

What are these?

Having spent last year seeing people “self promoting” saying they were on this list and that list and at this position. But what are they? Do you actually really look at these people and their backgrounds?

That is why I did my list back in November and mine was based on people who I found actually to be inspiring and that had interacted with myself (ie we exchanged messages, emails and/or telephone calls), thus meaning I wanted to share these people with you as they actually are people over robots!

IanMCalvert ServiceAddress TheSocialPiggy Influence Lists

Apologies if you are on a list and feel I have called you a robot, but my reason is simple…..

INTERACTION!!

Just look at these lists and these people you see on there, they are coming across just totally one-sided in my opinion in most cases. Have you looked at the profiles and what they are sending? In most cases, from what I have seen, they:-

  • Post several times an hour
  • Each and every hour 
  • Seven days a week
  • Thus – they are constant posting, just pumping out information over and over again, do you see this from top business people or entrepreneurs?
  • Look back at the posts – they are repeated each week, over the fortnight or month – repetitive?
  • When you see their posts, are they up to date? Look at the  links and blogs – see the dates on them
  • When you see their posts, you will see people have commented or shared them – yet how often is there a reply/response from the person posting
  • Lots of the posts that are posted, in some cases, are their clients work, so they are posting work for their clients that they have done, to gain more exposure for their clients – but is this right? Does this help you or them?

So, when you see these lists, actually consider the bigger picture…..

Whilst these people have got on to these lists by sharing lots of information which yes is of interest and benefit in some cases, but can they really help me? That is the question you need to ask yourself…

If they don’t speak to hardly anyone, will they interact me? You need to interact with people and the best influencers for you and your business are people who you engage with….

Just look at your business, if you didn’t communicate with your prospects, they wouldn’t become clients and these clients wouldn’t buy from you and thus, you would have no sales and no income! Meaning……

NO JOB or MONEY

So, when looking at these lists, make sure you are choosing the right people to spend time with. Yes you can follow these people to learn and share some of their posts but you need to interact with influencers….

Don’t just take my word for it, look at my list and just see who they are and how they interact…..

So, if you want to discuss this further and see how I can help you, either contact myself here or complete and submit the form below:-

Catch up on the week that was……..

So here we are on a late Saturday afternoon with time to reflect on the week that was but how do I reflect? Do I just say what I feel or should I be open or play it safe……

One thing I wonder, is if I should scream and shout more? I feel that people take you for being you and what you want people to believe you are! One thing I do is work – why do I work?

Well, it is simple, I was educated through school, college, some university and my working career by various companies and some amazing individuals. I was able to attend some top courses, seminars, talks, launches and dinners which have had management, Peer’s, Industry Leaders, Business Owner’s & Leaders together with celebrities, sports stars and inspirational speakers/motivators and oh some top sales trainers too. Why do I mention this? Putting it simply, I have done or experienced more than most, whilst I hear and see others sing, dance, shout whilst also getting others to sing their praises when they have done nothing like I have, experienced what I have or been in a room where you experience the vibes, energy and motivation that these events generate!

On reflection, am I jealous or annoyed that these people are considered more successful than myself because they have more ‘likes’, friends or followers than myself? No, why should I be! If they want to spend all their time reading books, reading the internet or watching videos, YouTube or Hangouts – then fair play to them but wanting to do this and be one-dimensional as they say….let them walk the walk & talk the talk…..

Actually, I feel sorry for their so-called fans, followers, tribes, supporters or what ever you want call them! Why, well it is simple, I have worked and experienced what I talk about and provide – these people haven’t! Does this remind you of the saying….

“Those that can – can! And those that can’t – teach!’

So I will leave you one this one thought or should I say contemplation……

You are ill, poorly, hurt or injured – so you go to a nurse, doctor, surgeon at a Doctor’s Surgery or a Hospital because you need the best to treat you as after all they have been trained and allowed to practice because they are not self-taught!!! So if they can’t be self-taught to look after and treat you, your partner, your family…………

Why do you let self-taught people tell you how to run or advise you about your business………….