Engage! How many sides do you have or use?

So, here you are using Social Media and before you say you are not, let me point out a few things:-

  • You are using (in the majority of cases) a smart phone or tablet = A Social Media tool/medium 
  • You are reading this because you got a notification via Twitter, Facebook, or because you signed up for an alert = Using various Social Media Platforms
  • This is a blog = A blog is a facility within Social Media way to report, record or inform people of events or incidents that have occurred to or appealed to the blog writer, thus making them write this blog 

There you go – three points that highlight and show that you are using Social Media, so what does this show?

Have you worked it out yet?

Yes – you have a side! You see there is two sides to everything – “their side” and “your side” and what you have done is just read their side of events/views/information thus allowing you to create your side – do you agree or dis-agree?

Actually the majority of you will disagree – i.e. do nothing!! Why? Well, simple! We don’t do much in the mainstream really. We say we will do something or tell friends or colleagues that we will do something – when in actually in fact we don’t! And guess what……..

These people and companies know you will not comment or say anything!!

You don’t believe me? Just think:-

  • how many people view or read something?
  • Then look how many people like it?
  • How many people will actually share it?
  • And finally, how many people have commented on it?

So, when people/companies write blogs (or place status updates or Tweet), they know that what they are creating is something that will fall into four categories:-

  1. People will not read it
  2. People will read it but not do anything
  3. People will either like it or share it
  4. People will comment on it

Let us look at those and break it down:-

  • So if no ones reads it – why not? Headline, opening lines (if these are shown) or because they don’t have time? Either way, you have lost them – why? Think of something that can be your CTA* to get people reading it
  • So, have people read it in part or completely read it? Either way, they have read it but as far as you know, have they liked it? Would they show and tell anyone? If not, why not? Think of some sort of CTA* to see if you can gather the engagement….
  • Now if people have read and liked it, they will click your like button or even better they will share it. So, they have got you – why or how have they got you? Either way they have got you and managed to get you engaged with them which is what they want – or is it?
  • Well what they really want is this – you have commented, you have responded to their CTA and got you to comment on what they have done and this is what they were trying to achieve

Now recently, I was listening to a podcast** which was mentioning blogs and one of things they where saying was that they thought blogs only had a readership of 40% per blog that were written with less than 5% actually writing/commenting on the blog! The figure of 40% is said to be based over 5 years and this is due to the fact, that a lot of bloggers will actually write the blog and then re-post a few more times that year and then a t least another three times over the next four years! So if it takes five years to get to 40% – imagine how many read it on first release?

So, if readership reaches 40% over 5 years with only 5% actually commenting what are you both doing wrong? They aren’t getting you to engage with their CTA and in turn you are not creating a CTA to get them to engage with you!

So, when you read something, like, share, comment (whether praise or disagreement ! either way each one of the three does and will most importantly create ENGAGEMENT! If they don’t:-

  • get you to engage then they will not know if they are hearing what their prospects or clients feel

and

  • reply to your like, share or comment – they are not engaging with their clients or prospects

So, either way, (and this applies to your suppliers too) you have two sides and you need to use them! When you do something, engage with them to create them to engage back – thus you have developed the two sides you have

  • ENGAGER 
  • ENGAGEE

Remember you can make a different when is it comes to engaging with people via Social Media

*    – CTA is “Call To Action

**   – Podcast is an audio recording that you can make and store/distribute on the internet for other people to listen too

Remember 2014 – #RUReadyFor2014

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Business Insurance…..

On LinkedIn this morning,  James Day of Ingenious Britain provided an interesting article  about Business Insurance and Employers Liability Insurance to which made me think about something I have often come across – why do I do things legally when others around me don’t!

My reply to James was:-

James – I think this is a much bigger issue than just employing people. How many companies do you actually work with, recommend and endorse that do not have business insurance at all? So many people operate in the world of business without insurance and yet provide businesses with advice and services. This really should be mandatory and any person or business employing the services of someone (or a company) should ask to see their insurance before engaging with them.

Is it right that companies should operate without the necessary qualifications and insurance to offer advice, support, services and products without this? What happens if that business (or person) does something that can damage your both your reputation and company? What leg do you have to stand on?

When I started in business I took advice from someone who I have known for a few years but we never spoke business just were good friends. I asked Dan McDonald about insurance and he thoroughly asked what I was doing and wanted to do. Only then after understanding what I did, he explained what I needed and as a result, without me asking, he speaks to me every 8 to 10 weeks to see what I am doing to make sure my insurance is right for myself, my business and more importantly my clients. As a result, last year, when I encountered some computer virus’s and lost a lot of data, on the next phone call, Dan immediately told me to not do anything until he came and saw me. Now, as a result if anything happens, I am fully covered via IPS protection against Data lost, damage, hacking or spamming due to holding client Data and this is something I would never of thought about, yet Dan wasn’t thinking of me, he was thinking about my clients and I needed to be protected to protect them.

Note:- (By the way, before any one says anything, this blog is about me, my experiences and views and not endorsing or recommending either James Day or Dan McDonald but all I will say, is that I met and had dealings with both people and say to you, that it would worth you speaking to both these people as James can help you with advice about what is happening in the business world and Dan can help you with your insurance questions).

Therefore, whether you think your current suppliers are doing a great job or not – check do they have the correct insurance? What happens if something goes wrong can you re-cover these costs from that person or company?

So, with it nearly being lunchtime now, just think over lunch about this and then think of the people you are working with this afternoon and contemplate this, the work they are doing for you goes wrong, it causes major problems, are you covered or not? It is worth considering…….

NOTES:-

Here is the article from Fresh Business Thinking that James posted click here

James Day is the Social Media Manager and Content Writer for Ingenious Britain based in Royston, Hertfordshire, England

Dan McDonald is the Principle of Everett Mead Insurance Brokers of Stratford-upon-Avon

Dan McDonald is the Principle of IPS protection of Stratford-upon-Avon