When starting out in business, do you do any research? Or do you just provide what you WANT to your customers (or prospective customers) for them to buy?
In some aspects, provide is right and correct. Such as being a restaurant. You have to provide food for people to come and eat, otherwise why would you open a restaurant?
Or say a rental garage, you have cars but people then ask for estates or vans, so you add these to your fleet. So, by listening, you expanded from cars to cars (hatchbacks, saloons and estates) and vans.
With such a long history of broadcasting, you would think that the BBC would have listened and provided a common platform to deliver the required solution? From the early days of radio broadcasting – which was pioneering – things have evolved but it seems that the BBC haven’t!!!
Yes you – the BBC – gave us radio and provided a news service which what we needed and then followed it by adding entertainment but that was over 70 years ago and you haven’t learnt! Or have you but lost control?
Take a look at what has happened last night (Friday 28th June 2013), people were complaining by using hashtags of #BBCGlasto and #Glastonbury to comment on the BBC coverage and it’s presenters. Why? Well it is simple – advertise one thing and produce or show another! Until the Arctic Monkeys came on at 11.00pm all previous shows where from the afternoon and early evening but nothing live! The use of your “Red button” was on and off – why not constantly on?
The BBC stated that it had learnt from the Olympics and was using this to provide “Digital Glastonbury” but this simply was not the case. The BBC has an unrivaled position in broadcasting my opinion but they just aren’t using it. Take for example BBC three – this channel only broadcasts after 7.00pm yet why? Today is a prime example of what could be done:-
– this morning showing highlights of everything that was performed last night
– this afternoon live coverage
– this evening live coverage
But this doesn’t just stop there, with Digital Television being available, the use of the “Red button”, you can provide lots more too to offer people the choice of watching different stages and then you have radio too, where Radio One could provide complete live coverage too together replays of yesterday performances.
Is this possible? Well, that is why above I stated “Or have you but lost control?” and the reason for this is Glastonbury – a dedicated programme channel that the BBC have set up on the radio section of their website. Alternatively, if you go to iPlayer Radio on their website, you can download their radio app for your mobile phone or tablet. Both of these methods are providing methods of you watching live, listening live, watching recordings, listening to recordings or watching and listening to interviews.
Guess what BBC – the younger generation plus people knowing how internet facilities work are utilising these and you are providing them! Do you know what your different divisions are doing? And this is without including BBC1xtra and BBC6music!
If you are to keep up with the ever-changing, fast-moving world of technology, you need to start delivering what your client base want. You need to listen, learn and deliver. If you can do this on-line, make sure you replicate it as you clearly can – remember the Olympics? You did utilise all the channels and time slots to do deliver this – so why not now…….
Just a thought or you will really disappear and get life behind in this new age of technology…..