Is the Cloud really needed?

Aren’t Clouds just big white fluffy things in the sky?

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What is”The Cloud“?

Is “The Cloud” an important tool to me or my business?

Should I care?

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Oh, so you are talking about my computer or internet enabled mobile telephone connecting to the internet then?

Whilst in a way yes you could say this may be the case, but it is much bigger than just that simple statement….

The wonder of The Cloud is that if anything happens to your computer or your telephone, all your data is stored in a safe place allowing you to replace the data you lose (that is if you are backing up on a regular basis) or if you move from one place to another, all the data is there, so you don’t have to think, “Oh damn, I left it behind in the office…..

Whilst that is just a plain and simple view of what you could say The Cloud is, you need to start thinking of the much greater wider picture. In the future, when we are all moving from place to place, wanting to share either personal or business data/information with other people or having this data somewhere for us to access it – whether this be music, photos, files, etc, etc – the importance of The Cloud will become apparent more and more….

Take your Facebook, Google Plus, Instagram or Twitter for example, you share you details of what you are up to and access the information to share with other people and this is being undertaken like what the cloud can offer you.  So, look at your email, this is now changing with Microsoft moving from Microsoft Office to Office365 and Google are using their gMail facility which again is another by-product of cloud hosting.

So imagine in the future, your company is wanting something manufactured in Asia but you want to send details of what is happening with drawings, photos, etc, etc; yes you can be emailing all this back and forwards, but by using The Cloud, you are all sharing and accessing a virtual filing cabinet of all this information. Think back years ago, when companies actually, designed, manufactured and made things on a single site, all documentation was stored in the file room or archives. The Cloud is just a modern-day version and now we have the ability to do this and so so much more…..

So are you ready and starting to really embrace The Cloud?

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As the above highlights, whether Data Storage, Emails, CRM, the opportunities for The Cloud becoming an everyday part of your business and life is happening and you need to be ready to embrace…..

SO WHAT ARE YOU WAITING FOR…….

This article is an introduction to many more that will be appearing either by myself or other 3rd parties, to help you learn and discover more about The Cloud. In the meantime, to learn more about The Cloud and what is can offer you, please contact myself here or complete the form below:-

The images contained within this article here were taken via a word or terminology search on www.google.com and images found via the images tab

Who or what are Fund Managers, Traders and Investment Managers?

Self serving or Greedy?

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Is the technology industry really being held back the greed of Venture Capitalists, Investment Bankers and Speculators?

Recently there has been an abundance of “Money” people appearing in the news, on the radio and on television over the last weeks talking about Apple, Blackberry, Facebook, Google, Lenovo, Microsoft, Motorola and Yahoo amongst many technology and Social Media companies, saying that this needs to be done, this needs to be sold, break this company up, is this the right person etc, etc…..

Hello – why?

Oh, the reason is simple! You are greedy and just want to make money for yourselves in double time! Make money for your clients to get your bonuses plus get rewarded by expanding your client base and all your media appearances and impressions more like!!

As many people  – including myself – have written about this on numerous occasions! Just let’s look at a recent examples…..

  • investors criticising Marissa Mayer for under-performing with generating sales at Yahoo and that was this a signal that Yahoo was going in the wrong direction and maybe she wasn’t doing well! What? This is the person that in the 18 months or so that she has been in charge at Yahoo, she has increased the share price by around 141% – is this not a success? Now who is smart? Marissa Mayer and Yahoo of course….
  • Google moves in the limelight by buying Motorola for $12.5 Billion and everyone thought wow they are moving into mobile phones and then they go and sell Motorola Mobility to Lenovo for $2.9 Billion along with 2000 patents! Analysts jumping all over the place saying what a mistake Google have made and losing nearly $10 Billion – how wrong were they! Firstly analysts then remembered that Google had already made a deal selling the Motorola set-top box division that when added to the Lenovo deal produces nearly $6 Billion – short memories as they raved about what a good move it was selling the set-top division!  Then later that day, analysts, bankers, investors, etc,etc start releasing details that had been in the public domain starts to finally came out, Google was left with over 15,000 patents! Best not explain what patents are as you will think of money and completely miss the point! Oh and plus during all this deal, they got a sharing deal with Samsung which produced a deal where neither party would sue each other over Patent’s! Now who is smart? Google of course….
  • Then of course there is Lenovo, and such confusion with them here too! Excellent news of Lenovo buying IBM‘s computer division a few years back and disappointment when the IBM‘s small server division sale to Lenovo fell through. Yet joy when that sale reappeared and completed last month together with the above purchase from Google too. Yet now, with rumours circulating that Lenovo will possibly make some more purchases including today’s rumour mill (2012/02/05) that they are likely to announce purchasing the VAIO Computing Business from Sony – what is happening? These same people are now saying too much debt, more borrowing, share dilution, etc, etc… Hang on a minute…. Lenovo has a history of buying divisions or companies which couldn’t make money or are starting to lose money and turning them into profitable operating divisions with Lenovo

There is a bigger picture forming around the Technology and Social Media and this is not money – or is it? Let’s see, companies need to grow, they need to invest and develop new products that are open to two markets. Yes “Money Makers” there is two markets – business and consumers – which need to be both keep separate and in some cases together. So why do you interfere where you don’t understand how business works….

You are slamming mismanagement as to how things have happened at Blackberry yet you are the ones that compared it to Apple and killed the business but blamed management!

Blackberry has always been a business tool over a consumer tool and the majority of all its income came from large Corporate and Government contracts – yet hey….Apple comes along and then you compare it and kill it!

Let me give you a quick lesson………..

  • Blackberry was a telephone with web access and the ability to work with Microsoft on a variety of levels via two platforms in which was the secure network and hence it was used by Governments and Financial sensitivity businesses
  • Apple, was a computer which ran a different computer system to Microsoft and they tried to compete but lost by having to finally allow software that would make Microsoft Office products workable on Apple computers. Then they launched a portable music device – iPod – which then was aimed at the consumer market. Yes the CONSUMER market! With the growth of this, they then looked at adding camera and telephone technology to it and hence the iPhone was born! The Consumer was happy as they could do so much on the move and if you actually look at the iPhone today, you will see that the majority of iPhone‘s usage is actually leisure usage. (A quick lesson for you, leisure time is something we try to find when we aren’t working which I know may be a foreign concept to you!)

So, by you saying that Blackberry is not doing well when comparing the numbers of their handsets against the iPhone, you were comparing figures from High Street telephone retailers – not like for like! As stated above previously, Blackberry‘s are mostly sold by Business (b2b) telephone companies, who do not sell to consumers. With you slating Blackberry and their products (look again at what you did by comparing the Playbook to the iPad) – you destroyed the brand and blamed the management!

Over the last fifteen plus years, you have killed and potentially ruined so many companies by falsely comparing them to the consumer market, commenting on products and services that you don’t understand and trying to make a quick buck by forcing companies to sell divisions which they have then had to buy back later which has cost them more money then they made! Oh, wait you guys made money, so I guess that is OK then…..

In summary, stop being greedy and self-serving Banks, Bankers, Investment Bankers, Investors and Venture Capitalists – leave Social Media and Technology alone….

Social Media and Technology will only grow through development and innovation via the people within these companies and technology experts and users.

Thus, if you want to understand the industry, talk to myself or any of the other experts here that are around with knowledge within Social Media and Technology and we will, by all means, happy to educate you – as you clearly need educating……

This article is further expansion of articles previously written on this topic by Ian Calvert at The Social Piggy and financial topics at Service Address – to discuss this more, please feel to either pick up the telephone and call, email or complete the form below:-

Do you answer or not?

Are you an Engager?

Do you actively participate in your Social Media when people communicate with you?

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You post a status update or share information, people reply or comment on this, or you notice that they have viewed your profile – do you comment or reply?

One of the major things you hear people complain about when it comes to Social Media, is that sometimes, it is very one-sided, even when your posts, comments and updates are very informative. The question is, do you acknowledge everything and interact?

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  • On Facebook – people follow you, comment on your posts and like your posts, what do you do?
  • On Instagram – people follow you, like your photo and post a comment, what do you do?
  • On LinkedIn – people view you, people ask to connect to you, like your posts and comment on your posts, what do you do?
  • On Twitter – people follow you, tweet you and re-tweet you, what do you do?

The above are just four examples of Social Media platforms and what happens, so what are your answers to “what do you do”?

  • Do you ignore?
  • Selective answer?
  • Or reply to every thing that people do to your various aspects of Social Media?

When you start becoming very popular and have lots of interaction, at what point do you hold back on replying to everything and thanking people for interacting you?

This can always be a hotly debated topic and one where there is not always a right or wrong answer or is the answer selective based on the platform? Do you reply to everything on LinkedIn but not everything on all the other platforms, for example? Or just reply to everything you are able to, in that moment of time that you have just come on-line for?

At the end of the day – what is important? Is it that you use certain platforms for your business? So you only reply to comments or posts in-connection to your business? Do you acknowledge or thank people who have followed you, liked your items or shared them?

Personally, I think you need to be undertaking, what is of major influence and engaging to help you and your business develop and grow. That way, you are not only learning but you are engaging and influencing with your Circle of Influence to create to a network of connections that truly benefits you.

If you have any questions either contact myself via here or complete the form below:-

Where are you with defining yourself? How are you showing yourself?

In the fast-moving world of Social Media, what are you using to put yourself in the Shop Window?

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With the many different platforms of Social Media that exist, but which ones are the right ones for you? The situation of sharing the items you want to, can fall between personal and business. But which should you be using? So, to give you some ideas for making sure you are ready for 2014, here are some for you to consider:-

Personal:-

  • Facebook more and more people are using Facebook but at the same time, it would seem (according to many recent reports) that the under 28 age group are using Facebook less and less, so consider whether Facebook is pure for your family and close friends
  • Flickr is a photo sharing website owned by Yahoo which enable you to have an on-line photo album which can be set to Public or Private or a mixture of both
  • Foursquare gives you the opportunity to “Check-in” at your chosen places of interest or locations where you make your purchases and in some cases receive rewards too
  • Google+ is now becoming a format where you need a G+ account to enable to do more things with Google products than just view such Google Hangout’s, Google Maps / Earth and YouTube to name a few together with also becoming the host for your emails like gMail
  • Instagram is a mixture of photo and 15 second video recording sharing platform which is used by both personal and business and heavily used by the under 28 age group
  • Klout gives you the opportunity to link all your Social Media applications together in one place, which then rates your interaction with people to give you a score based on your influencing interactions
  • LinkedIn is a professional networking platform where you are effectively showing your work history and sharing business information with a wider audience with the business community. This year has seen the age of entry being lowered from 18 to 13 to help the teenage generation with their careers and interact with companies and universities and colleges
  • Path is becoming a more used platform by people wanting a closed group for sharing information with especially as it is secure and limited to only 150 connections hence why the under 28 age group using this more and more
  • Pinterest is a platform where you can create on-line scrap-book showing shared photos of your likes together with uploading images you discover on-line
  • Snapchat is fast becoming one the most used platforms for sharing photos and these are only viewed once before disappearing based on a viewing time of 3 to 10 seconds especially being used by the under 28 age group
  • Tumblr which is owned by Yahoo is becoming more and more the use of the under 28 age group together combing the similar applications of the likes of Blogging, Facebook, Google and Twitter
  • Twitter a platform that can either be personal or business and giving you the opportunity to share your views with famous people, celebrities and companies
  • Vine is a 6 second recording video site where you can share your videos there or send then out to a wider audience via Twitter
  • WordPress gives you the dual ability of having either a website or a blog and both combined if you wish and sharing your dates via the site or with Facebook, Google+, LinkedIn, Tumblr and Twitter too
  • Xing is one of the main networking platforms for senior professionals and senior management personnel along side CEO’s and board members across Europe with a major focus around the Benelux region of Europe plus Switzerland too

Business:-

  • Facebook via pages facility give you the opportunity to either give yourself a Public profile or a business page to promote you in a profession aspect away from your personal profile. Also, by providing a “Page”, you are enabling your clients and prospective clients to interact with you
  • Foursquare if used correctly is a good marketing platform for your business as well as a rewarding platform too
  • Flickr is a photo sharing website owned by Yahoo where you can host your photos. Many companies are using this site a s a way to host their photo albums for their website
  • Google+ is your personal website giving you the opportunity to log in and access platforms for your business needs but ca also be the security back up access for platforms such as your business email account and YouTube for example
  • Google Hangouts gives you the opportunity to host or take part in video conferencing or seminars
  • Google Places is page where by displaying your business allows people to locate where you are. In certain cases this is being provided by your G+ page above interacting with the Google on their mapping facility
  • Instagram allows you to host your business promotional photo material together with promotional videos
  • Klout shows what your interaction across all your Social Media applications and platforms can achieve and the level of influence you have created across your Circles of Influence
  • LinkedIn allows your company to have Showcases, Company pages and Company Groups too, to promote not just your company but specific aspects of your business also
  • Pinterest allows you post all your promotional photos and other information on a dedicated business page
  • Snapchat I foresee if used correctly will be one of the biggest marketing platforms of 2014
  • Tumblr is a combination of blogging and a website which aims to allow you to post information either as a quick update, photo sharing, a blog and or as a website depending on your needs 
  • Twitter is a great way of providing an interface to your prospective clients and clients together with providing information to what your company is doing
  • Vine via a 6 second video clip you can promote your company or your products
  • WordPress gives you a website that you can build, develop and update yourself and if you then want to get a professional company to take it over, then they can with losing all the words, photos and articles you have done. With being able to share this with Facebook, FacebookGoogle+LinkedInTumblr and Twitter – you can provide updates and releases in one go

Whilst there is many more you can use, these will give you the basis to start in the Social Media arena or take you to the next level. Yes you can add other platforms that brings information  together or allows to cross promote or schedule, but the main thing is to get yourself going and get things right before extending into other areas.

So, make sure you get yourself involved with these platforms for the start of 2014 so you can start the year on a professional platform that gives you a depth of platforms and new audiences when you post on these applications.

Happy birthday Google+ but………

So on Friday (Friday 28th June 2013), we saw the anniversary of it being two years since the launch of Google+ (see Wikipedia) along with people claiming that it has over 359 million actual users – but is this the case?

So, here is something interesting to throw into the mix…..

How many are actual users?

I had a computer crash a few months ago and lost my bookmarks which is a real pain, as this means a link here would be great for this topic, as the link was stating that actual users is a much lesser figure even below 100 million!

The link in summary, laid claim to their reason in stating this figure, being that everything “Google” is linked. So – from memory – if you look at this:-

  • – many people log on to view things on YouTube, because Google owns it and you have an account, these figures are counted
  • – many people log on to view things on Gmail, because Google owns it and you have an account, these figures are counted
  • – many people log on to view things on Google Maps, because Google owns it and you have an account, these figures are counted

Despite been asked by many industry researchers, Google refuses to actually disclose how many actual users they have using just Google+.

Therefore, Google‘s figures have been classed as number which is very misleading whereas transparency is disclosed by Facebook v. Instagram, Twitter v. Vine, Yahoo v. Tumblr, etc, etc,

So really “Google” maybe number two but where actually is Google+? We wait with bated breath to see when and if Google will release the true breakdown of the elements that make up the Google figures…….

For more information on myself – Ian M Calvert – visit my website or Facebook

So are you a Facebook, Google+ or Yahoo person? Is Social Media becoming a three horse race?

Interesting announcement on the acquisition of New York based Tumblr by Silicon Valley based Yahoo for $1.1Billion via the BBC – is this good? “Internet giant / trailblazer (well it used to be) adding Tumblr to its current stable of its mail service and Flickr” equals a more “hip mini Google facility to the teen market”?

If you look at the current market environment, the younger market (of teenagers and twenty something’s) are leaving Facebook and avoiding Google Plus because it doesn’t suit their requirement – quick announcement facility, where have we heard this before? Oh, short burst messaging….

So, is this younger (well the real next generation of influencers’) voice happy with this? It would seem that they are not happy but all they are doing is voicing their concerns (remember that Google Plus slipped in these without many people voicing their objections) and will this make a difference? Mashable shows how opinion is divided on this matter, yet will it make a difference?

So we have Facebook with Instagram with no mail or blogging, Yahoo with their mail and Flickr” now has blogging via Tumblr all to rival the giant that is becoming Google+ which all ready contains mail, video and has Blogger but no real photo App!

Where does this leave WordPress and AOL vulnerable to Facebook? What does this mean for Pinterest too? If this did happen, that would leave a three-way street between Facebook, Google Plus and Yahoo – so are you covered on them all or have you chosen your desired platform only using this one method?

This year is going to be exciting with much more happening in 2014 – so are you ready?