So you are online – but are you? How did you get there?

Are you really on-line?

#IanCalvert #Ian-Calvert #IanMCalvert #Ian-M-Calvert #SocialMedia #Social-Media

Who put you there?

I Am An Expert

If someone helped you – what made you use them?

These are just some of the wonderful questions I get asked or people discuss with myself quite often. It is really surprising how many people are now jumping on the band wagon of being a “Social Media Expert”, “Social Media Guru”, “Social Media Marketer”, “Social Media SEO Expert”, “On-Line Expert”, “Marketing Expert”….the list can go on and on….

I Am An SEO Expert

Whilst I don’t proclaim to be an expert, what I do is look at the market and the future and not just say “Are you on LinkedIn?”, “You need Facebook“, “You need Twitter“, are you here or there or everywhere – trends are not always KEY!

A recent article by Philip Calvert highlighted this topic substantially when he wrote about a company saying that don’t reply to people tweeting their company as they don’t take them seriously – why? Is this just their thoughts or were they advised this way? Where are their marketing department?

With the future moving faster than you know (you may say this is not the case but do you really know what is happening behind the scenes?) and this is becoming more and apparent in the developing world and emerging markets. Whilst here we are in the United KingdomScandinavia, parts of Europe and the United States with some of the fastest possible broadband/internet access available, do you know we are so far behind in other areas and hence no doubt you business is too….

For example, do you know where you customers are? How far away from your premises are they? Are they less than 100 metres or approaching you? I am not talking about knowing their location or email address, I mean actually in PERSON!

Most of you will have seen (and maybe fed up by now) of me constantly going on about ENGAGE, ENGAGEMENT, INTERACTION, LOCATION MARKETING and MOBILE MARKETING and here is why….

This aspect of location/mobile marketing is not here now but it is already here in India and other parts of Asia. They know when their clients are nearby. They can anticipate and be ready if a client turns up. And yet most people would say these areas are and could be considered third world regions by comparison. They say that India only has 13% internet penetration whilst here in the United Kingdom we have 75%!

Why I am saying this, simply put, do your so called “experts” and “influencers” fully understand where the world is going?  Make sure you really know their background and don’t get sucked in by a cheap or low-cost solution….

And before you say it, no I am not bitter or having a dig at certain people – I am just highlighting the issues that many experts I know share with myself. Why do they share this with me, because whilst we may compete in some areas – the main thing is that we actually share or work in collaboration plus we work together behind the scenes to help make sure we all are ready to be able to help all our prospects and clients.

Real experts and influencers work together – not compete!

So, think about who you are using and just maybe, seek the opinions of other experts and influencers to make sure you are being taken on the right path of delivering the future now to your business….

To learn more about myself or contact myself, you can educate yourself here, communicate with me here or just complete the form below….

 

 

The images contained within this article here were taken via a word or terminology search on www.google.com and images found via the images tab

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2014 – what is inspiring or influential?

IanMCalvert ServiceAddress TheSocialPiggy Influencer SocialMedia Lists

Quite interesting that just before or after Christmas, and the same can be said for New Year; lists start to appear (and yes, before you say it, I did do one but mine was around the end of November and then has been updated since) which show you the ‘movers and shakers‘, ‘top people, men or women‘, ‘influential people‘ or ‘inspiring people‘ but…….

What are these?

Having spent last year seeing people “self promoting” saying they were on this list and that list and at this position. But what are they? Do you actually really look at these people and their backgrounds?

That is why I did my list back in November and mine was based on people who I found actually to be inspiring and that had interacted with myself (ie we exchanged messages, emails and/or telephone calls), thus meaning I wanted to share these people with you as they actually are people over robots!

IanMCalvert ServiceAddress TheSocialPiggy Influence Lists

Apologies if you are on a list and feel I have called you a robot, but my reason is simple…..

INTERACTION!!

Just look at these lists and these people you see on there, they are coming across just totally one-sided in my opinion in most cases. Have you looked at the profiles and what they are sending? In most cases, from what I have seen, they:-

  • Post several times an hour
  • Each and every hour 
  • Seven days a week
  • Thus – they are constant posting, just pumping out information over and over again, do you see this from top business people or entrepreneurs?
  • Look back at the posts – they are repeated each week, over the fortnight or month – repetitive?
  • When you see their posts, are they up to date? Look at the  links and blogs – see the dates on them
  • When you see their posts, you will see people have commented or shared them – yet how often is there a reply/response from the person posting
  • Lots of the posts that are posted, in some cases, are their clients work, so they are posting work for their clients that they have done, to gain more exposure for their clients – but is this right? Does this help you or them?

So, when you see these lists, actually consider the bigger picture…..

Whilst these people have got on to these lists by sharing lots of information which yes is of interest and benefit in some cases, but can they really help me? That is the question you need to ask yourself…

If they don’t speak to hardly anyone, will they interact me? You need to interact with people and the best influencers for you and your business are people who you engage with….

Just look at your business, if you didn’t communicate with your prospects, they wouldn’t become clients and these clients wouldn’t buy from you and thus, you would have no sales and no income! Meaning……

NO JOB or MONEY

So, when looking at these lists, make sure you are choosing the right people to spend time with. Yes you can follow these people to learn and share some of their posts but you need to interact with influencers….

Don’t just take my word for it, look at my list and just see who they are and how they interact…..

So, if you want to discuss this further and see how I can help you, either contact myself here or complete and submit the form below:-

Are you Showcasing?

So does your business Showcase?

#IanCalvert #Ian-Calvert #IanMCalvert #Ian-M-Calvert #LinkedIn #ServiceAddress #Service-Address #ShowcasePages #Showcase-Pages

With LinkedIn launching Showcase pages recently, have you implemented these into your business strategy yet? If not – why not?

The real benefit that many people have not seen or grasped yet, is how you can really develop so much of other parts of your business that you have or offer but people aren’t really aware of.

Showcasing enables you to allow people to really drill down into various ares of your company and can offer whilst you are able to promote aspects of your business you are always doing or offering but you just do or offer as a matter of course….

What are people missing?

What is there that a Showcase can offer?

Why should I have one?

Simple – it is you having the sole unique method of claiming what everyone is looking for via LinkedIn. When people are after something or looking for a service/product, they then search and what will they find? Your LinkedIn Showcase which gives you the advantage. Furthermore, your Showcase is showing not only about your services, offerings and products in a unique way but provides the latest news and information that details everything to your audience and your Peer’s too.

#IanCalvert #Ian-Calvert #IanMCalvert #Ian-M-Calvert #LinkedIn #ServiceAddress #Service-Address #ShowcasePages #Showcase-Pages

So what do you need to do? Firstly you need to have your Company Profile which is where you want everything, so when they require more information, people can see everything your company does and also, all information about the company too. If this is going back to a different section or part of your company, you may wish to consider setting up a separate Company Profile to suit your needs that you are promoting.

Once you have the Company Profile set up, then decide which area you want to promote and inform you audience about. (Remember, if you want to Showcase many areas of your business, you can have up to 10 Showcases attached to your Company Profile – should you wish more, then you can ask LinkedIn to release more). Your Showcase is effectively the landing page for what you are wanting to promote and circulate.

For example, let’s say you are a recruitment company and have your company page. You can have a Showcase on temporary employment and this will be your landing page about this. On your temporary employment Showcase, you will be able to post articles on everything to so with this, ranging from what is the latest laws, what is happening with regards to your rights, items that have been in the news relevant to temporary employment, etc, etc – furthermore, you can have an article on what to look for when looking to register with a recruitment company.

At the end of the day, you are not promoting your company directly but highlighting a part of your business by showcasing this area with the latest news and information on this topic. This helps you to develop much further as an Engager and Influencer, thus creating another level of credibility. Thus, in summary, you are highlighting an area of your industry which your company is well versed in and thus, subliminally guiding them back to your company.

Some examples of Showcase pages include:-

To understand more on Showcases why not speak to Service Address here to see how they can help you with their LinkedIn Services and how it can help both you and your business or alternatively, fill in this form below:-

Do you answer or not?

Are you an Engager?

Do you actively participate in your Social Media when people communicate with you?

#IanCalvert #Ian-Calvert #ServiceAddress #Service-Address #TSP #TheSocialPiggy #The-Social-Piggy #SocialMedia #Social-Media #Interaction

You post a status update or share information, people reply or comment on this, or you notice that they have viewed your profile – do you comment or reply?

One of the major things you hear people complain about when it comes to Social Media, is that sometimes, it is very one-sided, even when your posts, comments and updates are very informative. The question is, do you acknowledge everything and interact?

#IanCalvert #Ian-Calvert #IanMCalvert #Ian-M-Calvert #ServiceAddress #Service-Address #TheSocialPiggy #The-Social-Piggy #SocialMedia #Social-Media

  • On Facebook – people follow you, comment on your posts and like your posts, what do you do?
  • On Instagram – people follow you, like your photo and post a comment, what do you do?
  • On LinkedIn – people view you, people ask to connect to you, like your posts and comment on your posts, what do you do?
  • On Twitter – people follow you, tweet you and re-tweet you, what do you do?

The above are just four examples of Social Media platforms and what happens, so what are your answers to “what do you do”?

  • Do you ignore?
  • Selective answer?
  • Or reply to every thing that people do to your various aspects of Social Media?

When you start becoming very popular and have lots of interaction, at what point do you hold back on replying to everything and thanking people for interacting you?

This can always be a hotly debated topic and one where there is not always a right or wrong answer or is the answer selective based on the platform? Do you reply to everything on LinkedIn but not everything on all the other platforms, for example? Or just reply to everything you are able to, in that moment of time that you have just come on-line for?

At the end of the day – what is important? Is it that you use certain platforms for your business? So you only reply to comments or posts in-connection to your business? Do you acknowledge or thank people who have followed you, liked your items or shared them?

Personally, I think you need to be undertaking, what is of major influence and engaging to help you and your business develop and grow. That way, you are not only learning but you are engaging and influencing with your Circle of Influence to create to a network of connections that truly benefits you.

If you have any questions either contact myself via here or complete the form below:-

Anonymous Viewing or LinkedIn Members who wish to remain Anonymous….

Right or Wrong?

Hide your profile or not?

#IanCalvert #Ian-Calvert #IanMCalvert #Ian-M-Calvert #ServiceAddress #Service-Address #Anonymous #LinkedIn #Viewing

Following participation in several forums, help centre questions, numerous tweets and status discussions on my LinkedIn profile with regards to Anonymous viewing, as you may or may not know, I was asked by LinkedIn to take part in a conference call on this topic.

Whilst I know, this may or may not be an issue to people, here in the United Kingdom and also in the United States, there is a growing number of people who are not happy with the features on LinkedIn which enable profiles displaying:-

  • “LinkedIn Member – This member chose to be shown as anonymous”

or

  • “Anonymous Member viewed your profile”

to appear in the section “Who Viewed Your Profile”. This facility is there for members of LinkedIn to utilise but what happens when they do? There are three options:-

  • Your name and headline (Recommended)
    Ian Calvert

    Ian Calvert

    *Engage* ^Collaborate^ *Influence* What do these words mean to you? *Top 1% viewed LinkedIn* & *Top 5% Kred 2012″
    Oxford, United Kingdom
  • Anonymous profile characteristics such as industry and title

Note: Selecting this option will disable Profile Stats. Whenever you switch to anonymous, your viewer history gets erased.

No photo

Someone in the Entrepreneur function in the Information Technology and Services industry from Oxford, United Kingdom

  • You will be totally anonymous.

Note: Selecting this option will disable Profile Stats. Whenever you switch to anonymous, your viewer history gets erased.

or Cancel

[ Note:-

These can be turned on and off as required but in my personal opinion you should not be doing this. Why? Well when you change to either of the two Anonymous functions, you disable you Profile Statistics which in turn, affects your rankings. By making this change, when people are looking for you or someone like you in your profession, disabling the Statistics lowers you down the search rankings. So, personally I would not recommend you doing this. ]

OK – now back to the original points and the conference call…….

The main objective of the telephone conference call was to discuss the reason why when people contact LinkedIn, everyone get’s the same message:-

Hi Ian,

Thanks for contacting me.  Thanks for sharing your comments on how we can make LinkedIn better concerning the anonymous viewer feature. Feedback from members like you provides us with insights that identify the needs of our customers. I sent your message to our research and development team for review and consideration in future developments with this feature.Although every idea cannot be individually responded to or implemented, please know that we do monitor suggestions quite closely for recurring themes. I’d like to invite you to follow us on Twitterhttp://twitter.com/linkedin or check out the LinkedIn Blog http://blog.linkedin.com for the latest notifications on site improvements. Both options are great ways to stay informed about new releases and exciting work going on behind the scenes here at LinkedIn.I’m sorry for any inconvenience the anonymous viewer feature has caused
So, standard responses were the main compliant I was receiving from people but also, people were explaining to me, their situation as in:-
  • The idea of people viewing them made them feel uncomfortable
  • Constantly seeing anonymous profiles appearing in their list every day was a concern
  • People who had court orders against people and they did not know if these people were viewing thus breaking the law and the order
  • (Also, when they explained this to LinkedIn, they did not care or comment – in most cases they replied with the same standard response)
  • People that were being harassed by people were concerned that these people were viewing them
  • (Again, when they explained this to LinkedIn, they did not care or comment – in most cases they replied with the same standard response)
  • Being driven out of their previous job by staff and/or management – they didn’t know if it was these people or person viewing them

I put all these points to the people at LinkedIn during the conference call and they could understand where people’s’ concerns and issues were coming from. They informed me, they were already looking into this, seeing if, there is a way, facilities could be developed to improve the reporting process. They then explained that this reporting process, is already currently being reviewed and due to the roll out, of placing the “Help facility/centre” on to mobile and tablet devices like it is on the desktop version, they could not disclose a time frame.

Now the other side….
With the background of LinkedIn evolving from the recruitment industry (that we all believe and understand was origins of LinkedIn), they explained why this feature was in place:-
  • Recruiters, when looking for potential candidates to “head-hunt”, for positions they have to fill, like this facility, so they can view potential candidates that fall within their search results
  • By viewing the person anonymously, they can then decide which person they then contact. This is as some people they view, may not be suitable for the positions they have available
  • If their viewing was Public, then the people they had viewed, could be contacting them directly. When the recruiters feel that they are not suitable candidates, they do not want these candidates contacting them
  • Companies or recruiters, when they have received Curriculum Vitae‘s  (CV’s) or Job Applications, will use this facility to review the candidate to compare what information they have provided is the same as what they portray on LinkedIn
  • Furthermore, they can actually see more information on person applying as to the type of person they are by their activity etc

So now the two sides of the argument have been put forward…….

In summary, both sides seem to have very valid points as why the Anonymous should or shouldn’t be in place – which is or who is, right on this topic?

Personally, from my point of view, I do feel that there should be a feature where you can opt to block people, who are viewing/looking at you Anonymously. We are all professional people and we are using this site to network and create our Circles of Influence.

For example, if we were at a networking event (which after all, it is our decision to attend), see and meet other professional people, it is our decision as to whether we talk to them or exchange contact details. Thus, I feel the same function should be available to us. We should have the right as to who views our profile or not on LinkedIn as we would if we were at a Networking event.

As a result, I put this point across to LinkedIn and they did say that this was something that they were looking into and would raise this at their product development meetings that are taking place.

I asked that they raise this as a matter of concern, and would they be able to say when an answer / solution would be known? They said, that after their meetings, they would come back to myself with some answers and updates shortly, so as soon as I hear anything or receive further updates, I will share these with you all.

If you have any questions either contact myself via here or complete the form below:-

When we speak to people – we communicate, but do you on-line?

There you are about to walk through or exit a place via the door and people are following you or entering in the other direction, you hold the door open for them and you exchange comments thanking each other…..

You bump into another person and you apologise……

Someone does something for you and helps you, you say thank you because they have assisted you

You do something for someone to help them or acknowledge what they have done by congratulating – a word or two of thanks is exchanged…..

Someone says hello and introduces themselves to you and answer back…..

Just four examples of what we do in our lives each and every day, we show our manners and are polite due to the way we have been brought up in society – so, what do you do on-line? Do you operate in the same way? If not, why not?

With the increasing use of Social Media and how we operate – are you behaving properly? Whilst there maybe not be defined rules as to how operate on-line, why don’t you replicate what you do in your normal day on-line? So let me ask two questions:-

  • You see something on FacebookTwitter, Google+ LinkedIn or Xing to name but a few, yet what do you do? You like the item, share it, re-tweet it, favourite it, Plus 1 it or comment on it – why do you do this?
  • Whilst using these platforms, you write or share something and in turn you get people who like the item, share it, re-tweet it, favourite it, Plus 1 it or comment on it – so why do you not thank them or acknowledge what they have done every time?

As I mentioned before, in normal every day life you do the first question as a matter of course and the second question, you do this automatically, so why can’t you do this on this on-line?

Just a simple piece of etiquette can go a long way and helps you to start on the road to:-

  • Engage and/or engagement
  • Interaction and/or interaction
  • Influence

Just by developing the mirroring of off-line and on-line of your activities, you will start to engage with your audience and thus starting to create interaction between you both. Once this interaction starts to take place, you are both starting to exert influence on each other. Once this influence starts to grow between you both become members of each other’s Circle of Influence – thus you are each other’s Key Person of Influence.

Should you be wanting to develop yourself, your work and/or your company on-line, you truly have to create the correct on-line presence and develop your credibility thus, your Circle of Influence will help you and hence why it is important that you interact.

Whilst the last few paragraphs seem to hint and revolve around the same points, you need to understand why this is crucial. In today’s fast-moving world of the internet, your presence and your performance is key.

Let me leave you with these four little tips, which whilst maybe little, but in the on-line community that is the internet and Social Media, these little tips are very powerful and crucial:-

  • Treat any part of Social Media like you would when applying for a job. The Curriculum Vitae you would handover or the Application Form you would complete, you detail everything and tell the truth – so why would lie or be false on-line?
  • As pointed out at the start, off-line you always thank people and exchange messages – so do the same on-line. When people engage with the items you share on-line, always try to acknowledge. Whilst you may not be able to answer every single comment, like or share made about your article, at least comment on it, thanking people as this will show that you are engaging with your audience.
  • When you are communicating, make sure you are doing this right and with the correct intention in mind as well replication too. For example, many people send tweets which are up to 140 characters and the reason for this, was that it was a facility to share and update your audience with what you are doing. So when writing your tweet, endeavour to keep it below 100 characters, so when people re-tweet it, at least it will a) have name in it so you get credited and b) the tweet is re-tweeted in full. Also, when you share items, say from Facebook to Twitter, make sure the message is there, two people send the message but it is just a link and people tend to skip this in the majority of occasions due to issues over the links being not secure or they can’t be bothered as they are scanning quickly over these messages.
  • What are the rules? Make sure you obey to stop you getting into trouble. Take the two most important Facebook rules – a) you must be over 13 (but many parents allow their children on below that age) and b) Facebook is personal, so have your page for personal use and create a business page. If you use a personal page and treat it as a business, Facebook will close it down and you have lost everything which can’t re-activated. The latter also applies to LinkedIn too.

So, I hope this article and the four points above have been of interest and help you with how yow behave, engage and interact with your audience on-line in the future…..

MLM – is it an opportunity or a scam?

At the end of the day, there are many MLM opportunities but which is the right one for your family or friends?

So what is MLM – an opportunity or scam?

What do people perceive about you?

In essence there are two areas of MLM – a credible one or a potential scam one – most importantly, it is down to you and how you come across…..

For example, one type of MLM is a straight forward one like Avon or Betterware which is very credible but why? Easy, you receive catalogues, you take them, you deliver them and them collect them with potential completed order forms. Very simple, straight forward and very credible! No pressure, no need to involve your family, friends or connections within your “Circle of Influence”.

Where a MLM network maybe considered a scam is where you have to sell a service, product or saving. Why can this be considered a scam? Simple, what do you do first when you join? You offer or introduce it to your family, friends or connections – these are your “Circle of Influence”, your “Key People of Influence”. So, if your MLM opportunity is not going as well as you hoped or desired, then you look for the next opportunity and then another and then possibly another….

I am not saying, stating or hinting that this a scam but asking you to think what your “Circle of Influence” think……

Which ever opportunity you choose, make sure it is the right one and stick with it as if you keep swapping and changing, your “Circle of Influence” will start to lose trust in you or begin to think that you have got involved with another scam – and there is that word…..

So, just make sure you choose the right opportunity that is right for you and if you aren’t sure which one is right, then ask the question or seek support as credibility is what you need and desire. This credibility leads to giving you the confidence to introduce or share this opportunity within your circle. So, with this air of confidence, you are able to share and influence your circle with is opportunity but with no confidence, this shows and people can see this, thus losing that introduction….

Scam or opportunity – only you can make that decision – but the rewards can be potentially huge. Once you have that confidence within this group, your ‘Circle of Influence’ will do one of two things, (a) buy from you or (b) ask to join your network – or if you are really lucky both!

So, to make sure you have that confidence within your “Circle of Influence” then seek advice and support. One person that can help you here is Carol Wildgoose or a group that can, is Smart Incomes Online via their website or via their LinkedIn Group