Who is an influencer and how do you define them?

Who is uses their Circle of Influence to be your Influencer?

#IanCalvert #Ian-Calvert #IanMCalvert #Ian-M-Calvert #ServiceAddress #Service-Address #TheSocialPiggy #The-Social-Piggy #Influence #Influencer #Engage #Engager #2014

People kept asking myself:-

  • who do you know?
  • why do you follow them?
  • bet they don’t even know who are?
  • they don’t care about you!

All the above are just some of the common points made and during 2012, I started to actually question what these people actually did for me. What I then did, was that I started looking at these “Top Influencers”, “Key Influencers” and “Top Inspirers” and actually I was surprised and made me question what these people are all about.

Take for example Zig Ziglar (who died 28th November 2012) or Seth Godin who yes you can say are influencers and inspiring people from reading their books or listening to their Podcast’s but is this not just one way traffic? Yes there are many books, tapes, CD’s, Podcast’s and videos of many different people (including the likes of Seth and Zig, and the only reason for mentioning them, is that both their names are virtually always mentioned by when asked about influencers) but you may be learning and picking up tips, but how much is really relevant to you? Isn’t this all just one way traffic?

So, taking this further, I sat down and looked at everyone I was advised or told to follow and I looked – guess what happened? Virtually (I would probably say more than 95%) nothing happened! It was all one way traffic of them posting information out constantly, emails been sent, sales promotion sent – effectively, wanting to sell me their story and buy from them! There was a very small percentage who occasionally replied to people and some, if they did, it was to the same inner circle!

Thus, I went through 2013 looking and taking notice of who I engaged with and seeing what happened. Was it an auto message? Was it a cut and paste? Did they engage in conversation?

By the start of Quarter 4 in 2013, I actually identified the people who you could engage with and talk to, with them replying back on the topics raised or being discussed. Once, I had this, I had a starting point and then I started this blog and with the discussions it created, I realised many felt the same. With the list formed, I went ahead and released it on 28th of November 2013 and it again, it created so much comment as people completely understood where I was coming from.

So, for me, my list of influencers will no doubt keep growing as people I discover and engage with expands; and should I think they will be like this in a wider circle, I will then add them to my list….

In summary and as a quick recap:-

Thus my reasons for this list is that too many people:-

  • post/tweet the same things or old information
  • don’t both to do anything new, update or provide informative information
  • provide which is new and possibly ground breaking information, applications or products

Thus, the criteria I have used for producing this list is:-

  • Engage – these people actually communicate with you or re-tweet your tweets and take part in the dialogue on your posts or blogs
  • Futuristic – these people are forward thinkers and look at emerging products, projects or technology based products and projects
  • Informative – these people actually aren’t just restricting themselves to their profession but providing information on other professions too with their thoughts on those areas
  • Influential – their Circles of Influence are people who can you help further plus they are happy to introduce you to their connections within their circle
  • Inspire – These people actually offer words of wisdom and inspiration whether their own or sharing them from famous Inspirational People
  • Networker’s – these people actually do take part in networking whether on-line or in person as well as hosting events or attending them

I will keep updating as we go, but here they are so far:-

For further information, on myself Ian Calvert or to contact me directly, please click here, or simply complete the form below to raise any points……

The images contained within this article here were taken via a word or terminology search on www.google.com and images found via the images tab

Advertisements

2014 – what is inspiring or influential?

IanMCalvert ServiceAddress TheSocialPiggy Influencer SocialMedia Lists

Quite interesting that just before or after Christmas, and the same can be said for New Year; lists start to appear (and yes, before you say it, I did do one but mine was around the end of November and then has been updated since) which show you the ‘movers and shakers‘, ‘top people, men or women‘, ‘influential people‘ or ‘inspiring people‘ but…….

What are these?

Having spent last year seeing people “self promoting” saying they were on this list and that list and at this position. But what are they? Do you actually really look at these people and their backgrounds?

That is why I did my list back in November and mine was based on people who I found actually to be inspiring and that had interacted with myself (ie we exchanged messages, emails and/or telephone calls), thus meaning I wanted to share these people with you as they actually are people over robots!

IanMCalvert ServiceAddress TheSocialPiggy Influence Lists

Apologies if you are on a list and feel I have called you a robot, but my reason is simple…..

INTERACTION!!

Just look at these lists and these people you see on there, they are coming across just totally one-sided in my opinion in most cases. Have you looked at the profiles and what they are sending? In most cases, from what I have seen, they:-

  • Post several times an hour
  • Each and every hour 
  • Seven days a week
  • Thus – they are constant posting, just pumping out information over and over again, do you see this from top business people or entrepreneurs?
  • Look back at the posts – they are repeated each week, over the fortnight or month – repetitive?
  • When you see their posts, are they up to date? Look at the  links and blogs – see the dates on them
  • When you see their posts, you will see people have commented or shared them – yet how often is there a reply/response from the person posting
  • Lots of the posts that are posted, in some cases, are their clients work, so they are posting work for their clients that they have done, to gain more exposure for their clients – but is this right? Does this help you or them?

So, when you see these lists, actually consider the bigger picture…..

Whilst these people have got on to these lists by sharing lots of information which yes is of interest and benefit in some cases, but can they really help me? That is the question you need to ask yourself…

If they don’t speak to hardly anyone, will they interact me? You need to interact with people and the best influencers for you and your business are people who you engage with….

Just look at your business, if you didn’t communicate with your prospects, they wouldn’t become clients and these clients wouldn’t buy from you and thus, you would have no sales and no income! Meaning……

NO JOB or MONEY

So, when looking at these lists, make sure you are choosing the right people to spend time with. Yes you can follow these people to learn and share some of their posts but you need to interact with influencers….

Don’t just take my word for it, look at my list and just see who they are and how they interact…..

So, if you want to discuss this further and see how I can help you, either contact myself here or complete and submit the form below:-

Are you wanting something new or are you happy to see the same things again and again?

A question for you…..

– How do you learn?
– Is it by seeing something new?
– Is it by seeing something that seems new but is just a repeat of something weeks, months or even a year or two ago?

So what is your answer…….

In my own opinion, I want to be reading something new that can educate and inspire myself – not receive something and then discover it was posted or shared previously!

How about receiving something that implies that it is new but upon reading it, you see the date and it is several months old, last year or even older? Whilst some of the information may be relevant, aren’t you being mislead with the accompanying message implying it is new?

I guess what I am hinting at, is so many people that are called experts, are actually repeating the same messages over and over again – maybe spaced a week or more apart – but is this beneficial to you? Wouldn’t it be better saying in the message, a new overview which then links back to the original article?

I may be being controversial and seem to be commenting on people who may be very successful – more than I could ever be – or more liked and well known than myself, so why is it people have made the same observations yet don’t want to upset the ‘Apple Cart’ but feel the same? Is it because they are concerned that people will question them and imply they don’t know what the experts are saying?

If you actually look at these ‘so-called’ experts, how many have actually ran a real business or had a real job in a position where they have to control budgets and make decisions as to whether people have a job or not? Had the occasion where they need money to pay bills, rent or taxes and experienced the worry that goes with it?

If you look at the high percentage of these ‘ so called ‘ experts, they are people who are either from a Academic background or have decided to take a new career and choose to become mentors, educators or experts. Yet, how have they all done this, read books, listen to podcasts, CD’s or watched YouTube or DVD’s and maybe even attended seminars or training courses. So, yes they may have this knowledge – and possibly qualifications – but do they really know what it is like to be in the position of the business people they are trying to help or are they the right people to nurture and mentor people starting out in business?

Yes, education can be very beneficial but is education more important than actual real life experience? How often have you undertaken role play? If you asked those people to role play a situation in their business, could they actually do it? I guess a comparison could be ‘would you let someone who has only read books, read the internet and watched YouTube/DVD’s BUT never touched or spoken to a real patient be your doctor or surgeon?’ – no doubt, the answer will be always NO….

So, in summary…….

Whilst it may help to drive people to your website, like your Facebook page, your LinkedIn or Xing profiles by continually asking them but surely wouldn’t it be better to say, ‘pop over and have a look, please let me know what you think‘? Doesn’t this create better engagement and collaborate with your audience and potential clients?

Furthermore, I am not suggesting everyone who does re-posting is wrong; as some people who re-post, do it because the original posting is being constantly reviewed and commented on, thus re-posting is to share the new comments to their audience.