2014 – what is inspiring or influential?

IanMCalvert ServiceAddress TheSocialPiggy Influencer SocialMedia Lists

Quite interesting that just before or after Christmas, and the same can be said for New Year; lists start to appear (and yes, before you say it, I did do one but mine was around the end of November and then has been updated since) which show you the ‘movers and shakers‘, ‘top people, men or women‘, ‘influential people‘ or ‘inspiring people‘ but…….

What are these?

Having spent last year seeing people “self promoting” saying they were on this list and that list and at this position. But what are they? Do you actually really look at these people and their backgrounds?

That is why I did my list back in November and mine was based on people who I found actually to be inspiring and that had interacted with myself (ie we exchanged messages, emails and/or telephone calls), thus meaning I wanted to share these people with you as they actually are people over robots!

IanMCalvert ServiceAddress TheSocialPiggy Influence Lists

Apologies if you are on a list and feel I have called you a robot, but my reason is simple…..

INTERACTION!!

Just look at these lists and these people you see on there, they are coming across just totally one-sided in my opinion in most cases. Have you looked at the profiles and what they are sending? In most cases, from what I have seen, they:-

  • Post several times an hour
  • Each and every hour 
  • Seven days a week
  • Thus – they are constant posting, just pumping out information over and over again, do you see this from top business people or entrepreneurs?
  • Look back at the posts – they are repeated each week, over the fortnight or month – repetitive?
  • When you see their posts, are they up to date? Look at the  links and blogs – see the dates on them
  • When you see their posts, you will see people have commented or shared them – yet how often is there a reply/response from the person posting
  • Lots of the posts that are posted, in some cases, are their clients work, so they are posting work for their clients that they have done, to gain more exposure for their clients – but is this right? Does this help you or them?

So, when you see these lists, actually consider the bigger picture…..

Whilst these people have got on to these lists by sharing lots of information which yes is of interest and benefit in some cases, but can they really help me? That is the question you need to ask yourself…

If they don’t speak to hardly anyone, will they interact me? You need to interact with people and the best influencers for you and your business are people who you engage with….

Just look at your business, if you didn’t communicate with your prospects, they wouldn’t become clients and these clients wouldn’t buy from you and thus, you would have no sales and no income! Meaning……

NO JOB or MONEY

So, when looking at these lists, make sure you are choosing the right people to spend time with. Yes you can follow these people to learn and share some of their posts but you need to interact with influencers….

Don’t just take my word for it, look at my list and just see who they are and how they interact…..

So, if you want to discuss this further and see how I can help you, either contact myself here or complete and submit the form below:-

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Do you answer or not?

Are you an Engager?

Do you actively participate in your Social Media when people communicate with you?

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You post a status update or share information, people reply or comment on this, or you notice that they have viewed your profile – do you comment or reply?

One of the major things you hear people complain about when it comes to Social Media, is that sometimes, it is very one-sided, even when your posts, comments and updates are very informative. The question is, do you acknowledge everything and interact?

#IanCalvert #Ian-Calvert #IanMCalvert #Ian-M-Calvert #ServiceAddress #Service-Address #TheSocialPiggy #The-Social-Piggy #SocialMedia #Social-Media

  • On Facebook – people follow you, comment on your posts and like your posts, what do you do?
  • On Instagram – people follow you, like your photo and post a comment, what do you do?
  • On LinkedIn – people view you, people ask to connect to you, like your posts and comment on your posts, what do you do?
  • On Twitter – people follow you, tweet you and re-tweet you, what do you do?

The above are just four examples of Social Media platforms and what happens, so what are your answers to “what do you do”?

  • Do you ignore?
  • Selective answer?
  • Or reply to every thing that people do to your various aspects of Social Media?

When you start becoming very popular and have lots of interaction, at what point do you hold back on replying to everything and thanking people for interacting you?

This can always be a hotly debated topic and one where there is not always a right or wrong answer or is the answer selective based on the platform? Do you reply to everything on LinkedIn but not everything on all the other platforms, for example? Or just reply to everything you are able to, in that moment of time that you have just come on-line for?

At the end of the day – what is important? Is it that you use certain platforms for your business? So you only reply to comments or posts in-connection to your business? Do you acknowledge or thank people who have followed you, liked your items or shared them?

Personally, I think you need to be undertaking, what is of major influence and engaging to help you and your business develop and grow. That way, you are not only learning but you are engaging and influencing with your Circle of Influence to create to a network of connections that truly benefits you.

If you have any questions either contact myself via here or complete the form below:-

When we speak to people – we communicate, but do you on-line?

There you are about to walk through or exit a place via the door and people are following you or entering in the other direction, you hold the door open for them and you exchange comments thanking each other…..

You bump into another person and you apologise……

Someone does something for you and helps you, you say thank you because they have assisted you

You do something for someone to help them or acknowledge what they have done by congratulating – a word or two of thanks is exchanged…..

Someone says hello and introduces themselves to you and answer back…..

Just four examples of what we do in our lives each and every day, we show our manners and are polite due to the way we have been brought up in society – so, what do you do on-line? Do you operate in the same way? If not, why not?

With the increasing use of Social Media and how we operate – are you behaving properly? Whilst there maybe not be defined rules as to how operate on-line, why don’t you replicate what you do in your normal day on-line? So let me ask two questions:-

  • You see something on FacebookTwitter, Google+ LinkedIn or Xing to name but a few, yet what do you do? You like the item, share it, re-tweet it, favourite it, Plus 1 it or comment on it – why do you do this?
  • Whilst using these platforms, you write or share something and in turn you get people who like the item, share it, re-tweet it, favourite it, Plus 1 it or comment on it – so why do you not thank them or acknowledge what they have done every time?

As I mentioned before, in normal every day life you do the first question as a matter of course and the second question, you do this automatically, so why can’t you do this on this on-line?

Just a simple piece of etiquette can go a long way and helps you to start on the road to:-

  • Engage and/or engagement
  • Interaction and/or interaction
  • Influence

Just by developing the mirroring of off-line and on-line of your activities, you will start to engage with your audience and thus starting to create interaction between you both. Once this interaction starts to take place, you are both starting to exert influence on each other. Once this influence starts to grow between you both become members of each other’s Circle of Influence – thus you are each other’s Key Person of Influence.

Should you be wanting to develop yourself, your work and/or your company on-line, you truly have to create the correct on-line presence and develop your credibility thus, your Circle of Influence will help you and hence why it is important that you interact.

Whilst the last few paragraphs seem to hint and revolve around the same points, you need to understand why this is crucial. In today’s fast-moving world of the internet, your presence and your performance is key.

Let me leave you with these four little tips, which whilst maybe little, but in the on-line community that is the internet and Social Media, these little tips are very powerful and crucial:-

  • Treat any part of Social Media like you would when applying for a job. The Curriculum Vitae you would handover or the Application Form you would complete, you detail everything and tell the truth – so why would lie or be false on-line?
  • As pointed out at the start, off-line you always thank people and exchange messages – so do the same on-line. When people engage with the items you share on-line, always try to acknowledge. Whilst you may not be able to answer every single comment, like or share made about your article, at least comment on it, thanking people as this will show that you are engaging with your audience.
  • When you are communicating, make sure you are doing this right and with the correct intention in mind as well replication too. For example, many people send tweets which are up to 140 characters and the reason for this, was that it was a facility to share and update your audience with what you are doing. So when writing your tweet, endeavour to keep it below 100 characters, so when people re-tweet it, at least it will a) have name in it so you get credited and b) the tweet is re-tweeted in full. Also, when you share items, say from Facebook to Twitter, make sure the message is there, two people send the message but it is just a link and people tend to skip this in the majority of occasions due to issues over the links being not secure or they can’t be bothered as they are scanning quickly over these messages.
  • What are the rules? Make sure you obey to stop you getting into trouble. Take the two most important Facebook rules – a) you must be over 13 (but many parents allow their children on below that age) and b) Facebook is personal, so have your page for personal use and create a business page. If you use a personal page and treat it as a business, Facebook will close it down and you have lost everything which can’t re-activated. The latter also applies to LinkedIn too.

So, I hope this article and the four points above have been of interest and help you with how yow behave, engage and interact with your audience on-line in the future…..