So you are online – but are you? How did you get there?

Are you really on-line?

#IanCalvert #Ian-Calvert #IanMCalvert #Ian-M-Calvert #SocialMedia #Social-Media

Who put you there?

I Am An Expert

If someone helped you – what made you use them?

These are just some of the wonderful questions I get asked or people discuss with myself quite often. It is really surprising how many people are now jumping on the band wagon of being a “Social Media Expert”, “Social Media Guru”, “Social Media Marketer”, “Social Media SEO Expert”, “On-Line Expert”, “Marketing Expert”….the list can go on and on….

I Am An SEO Expert

Whilst I don’t proclaim to be an expert, what I do is look at the market and the future and not just say “Are you on LinkedIn?”, “You need Facebook“, “You need Twitter“, are you here or there or everywhere – trends are not always KEY!

A recent article by Philip Calvert highlighted this topic substantially when he wrote about a company saying that don’t reply to people tweeting their company as they don’t take them seriously – why? Is this just their thoughts or were they advised this way? Where are their marketing department?

With the future moving faster than you know (you may say this is not the case but do you really know what is happening behind the scenes?) and this is becoming more and apparent in the developing world and emerging markets. Whilst here we are in the United KingdomScandinavia, parts of Europe and the United States with some of the fastest possible broadband/internet access available, do you know we are so far behind in other areas and hence no doubt you business is too….

For example, do you know where you customers are? How far away from your premises are they? Are they less than 100 metres or approaching you? I am not talking about knowing their location or email address, I mean actually in PERSON!

Most of you will have seen (and maybe fed up by now) of me constantly going on about ENGAGE, ENGAGEMENT, INTERACTION, LOCATION MARKETING and MOBILE MARKETING and here is why….

This aspect of location/mobile marketing is not here now but it is already here in India and other parts of Asia. They know when their clients are nearby. They can anticipate and be ready if a client turns up. And yet most people would say these areas are and could be considered third world regions by comparison. They say that India only has 13% internet penetration whilst here in the United Kingdom we have 75%!

Why I am saying this, simply put, do your so called “experts” and “influencers” fully understand where the world is going?  Make sure you really know their background and don’t get sucked in by a cheap or low-cost solution….

And before you say it, no I am not bitter or having a dig at certain people – I am just highlighting the issues that many experts I know share with myself. Why do they share this with me, because whilst we may compete in some areas – the main thing is that we actually share or work in collaboration plus we work together behind the scenes to help make sure we all are ready to be able to help all our prospects and clients.

Real experts and influencers work together – not compete!

So, think about who you are using and just maybe, seek the opinions of other experts and influencers to make sure you are being taken on the right path of delivering the future now to your business….

To learn more about myself or contact myself, you can educate yourself here, communicate with me here or just complete the form below….

 

 

The images contained within this article here were taken via a word or terminology search on www.google.com and images found via the images tab

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Getting Engaged and learning from children…..

Change of plan……

#ChangingIdeas #ChangeOfDirection #SA #TSP #ianCalvert

I was all set ready to press send on my blog but then I reflected on events at the weekend, yesterday and items that appeared on my LinkedIn profile this morning…. so, I will have to leave wearable technology, communications and other things to another time….

On Sunday, I was at a birthday party for Joey who was one and there was a wide range of adults there, with all together around 20 children ranging from younger than Joey up to about six years except for his cousin who was eight. The amazing thing when you stood back watched these children play, there was something that we all lose as we grow older…..

engage, interact and fear

IMG_0445

Taking these in stages….

  • engage – none of the children sat or stood around, they were just going up to each other and talking. Asking their name, want to play, what are you doing….all things that come natural….
  • interact – all the children were very much about playing together helping one another and even the older ones say around four to six were going up and playing with the under two’s….
  • fear – this is was that I was surprised at! There were balloons everywhere and they were playing with them in different ways from football to throwing them in the air then…..BANG! Someone burst a balloon and there was screams of laughter followed by them trying to burst more…..

However, let’s skip forward ten years or more to the adults, they ranged from eighteen through to late forties and if you take the three points above, let’s compare…..

IMG_0443

  • engage – the adults just mostly stood or sat at the sides hardly talking to anyone unless it was someone they came with or their child…
  • interact – the adults only interacted with other’s was when it was time for the food. All the children gathered at the table to sit or went with their parents to get their food. Whilst either in the queue or the table when everyone was together, the adults started to interact. Then food finished and the children started to play, it stopped! Only when the games started, only then did the interaction start again……
  • fear – this was the surprise! The children were bursting the balloons and there was shrieks of laughter yet the adults let off screams of shock and panic and then moaned how they didn’t like bangs!

So what went wrong? What happened over those ten years or more? Where did we lose this engagement, interaction and gain this fear?

Thus, I was thinking about writing about this event later this week or next week, but yesterday I saw so much about people posting comments on Twitter and LinkedIn all virtually about the same or similar topics. When you looked at who had liked, favourited, re-tweeted or shared these items, quite often people were the same and had posted new items on virtually the same topic. Yet, none of them commented on the other’s streams! Why not?

What did I speak about above? Engage and Interact…..yet this was lost! Why?

To create a new article without acknowledging the person where the idea came from or commenting on their item, I find strange – why didn’t you engage or interact with them?

The art of engaging and interacting seems to be disappearing more and more with our society and something we need to rebuild. Whilst I have my up’s and down’s (mostly up’s I will say) with LinkedIn and things they are doing, lately they have changed, especially over the last six months. They are truly building a facility were they are encouraging engagement and interaction. Some examples are:-

  • LinkedIn Contacts – this App has truly taken me to another level when it comes to engaging with my connections
  • LinkedIn Pulse – this news facility that replaced LinkedIn Today, lets you share all the latest news with your connections
  • LinkedIn Influencers – By getting some big names to write articles which are informative and educational helping you not only to learn, but take the articles, share them and engage with your connections and starting interacting with them….
  • Blogging/Post writing – Following on the success of the above, LinkedIn is now opening up the facility above, to enable you to write your own blogs and articles and thus engage with connections and beyond by writing these articles and creating the opportunity to interact with such a wider audience….

Michael Kinnear wrote an excellent status update  sharing an article entitled “How LinkedIn Quietly Built a Massive Media Empire” written by Dave Kerpen. Michael’s article clearly knows how to engage and interact in a clearly straight forward way. In the opening paragraph about Dave’s article’s, Michael tagged Dave in – clear engagement, interaction and furthermore acknowledgement!

Then, if you read through the article, you will see that Michael continues to interact and engage with the people commenting on his article but taking it a stage further! He actually looked and took notice of this update by taking a stage further by seeing who had commented and then engaging and getting involved with them.

I must admit, I missed this article (so I hadn’t even liked, shared or commented on it) from Michael (even though we are both 1st line connections) but when replying to people, he included myself. Why? Michael was highlighting the fact of engaging and brought me in asking for my opinion. I was both flattered and intrigued but maybe this was because Michael may have been reminded by my strap line on my profile

Helping you develop and grow by “Engage – Collaborate – Influence” – Your Advisor, Connector, Influencer and Introducer” 

who know’s but Michael, engaged with me by mentioning myself and thus getting me to interact with him, his connections and the people who commented on his article…

So, take a step away, look from the outside in on your Social Media profiles and see how you engage and interact – are you?

Go back to what I said at the beginning – think of the children at the birthday party on Sunday….

ENGAGE

INTERACT

and……

have no

FEAR

Hide your fear and start interacting and engaging with your audience. This will help you not only be more involved with your connections more but also with other people who comment on your articles or ones you commented – these could become future connections, prospects and clients….

To learn more about myself, either contact myself here or complete the form below….

The images contained within this article here were taken via a word or terminology search on www.google.com and images found via the images tab

Do you answer or not?

Are you an Engager?

Do you actively participate in your Social Media when people communicate with you?

#IanCalvert #Ian-Calvert #ServiceAddress #Service-Address #TSP #TheSocialPiggy #The-Social-Piggy #SocialMedia #Social-Media #Interaction

You post a status update or share information, people reply or comment on this, or you notice that they have viewed your profile – do you comment or reply?

One of the major things you hear people complain about when it comes to Social Media, is that sometimes, it is very one-sided, even when your posts, comments and updates are very informative. The question is, do you acknowledge everything and interact?

#IanCalvert #Ian-Calvert #IanMCalvert #Ian-M-Calvert #ServiceAddress #Service-Address #TheSocialPiggy #The-Social-Piggy #SocialMedia #Social-Media

  • On Facebook – people follow you, comment on your posts and like your posts, what do you do?
  • On Instagram – people follow you, like your photo and post a comment, what do you do?
  • On LinkedIn – people view you, people ask to connect to you, like your posts and comment on your posts, what do you do?
  • On Twitter – people follow you, tweet you and re-tweet you, what do you do?

The above are just four examples of Social Media platforms and what happens, so what are your answers to “what do you do”?

  • Do you ignore?
  • Selective answer?
  • Or reply to every thing that people do to your various aspects of Social Media?

When you start becoming very popular and have lots of interaction, at what point do you hold back on replying to everything and thanking people for interacting you?

This can always be a hotly debated topic and one where there is not always a right or wrong answer or is the answer selective based on the platform? Do you reply to everything on LinkedIn but not everything on all the other platforms, for example? Or just reply to everything you are able to, in that moment of time that you have just come on-line for?

At the end of the day – what is important? Is it that you use certain platforms for your business? So you only reply to comments or posts in-connection to your business? Do you acknowledge or thank people who have followed you, liked your items or shared them?

Personally, I think you need to be undertaking, what is of major influence and engaging to help you and your business develop and grow. That way, you are not only learning but you are engaging and influencing with your Circle of Influence to create to a network of connections that truly benefits you.

If you have any questions either contact myself via here or complete the form below:-

When we speak to people – we communicate, but do you on-line?

There you are about to walk through or exit a place via the door and people are following you or entering in the other direction, you hold the door open for them and you exchange comments thanking each other…..

You bump into another person and you apologise……

Someone does something for you and helps you, you say thank you because they have assisted you

You do something for someone to help them or acknowledge what they have done by congratulating – a word or two of thanks is exchanged…..

Someone says hello and introduces themselves to you and answer back…..

Just four examples of what we do in our lives each and every day, we show our manners and are polite due to the way we have been brought up in society – so, what do you do on-line? Do you operate in the same way? If not, why not?

With the increasing use of Social Media and how we operate – are you behaving properly? Whilst there maybe not be defined rules as to how operate on-line, why don’t you replicate what you do in your normal day on-line? So let me ask two questions:-

  • You see something on FacebookTwitter, Google+ LinkedIn or Xing to name but a few, yet what do you do? You like the item, share it, re-tweet it, favourite it, Plus 1 it or comment on it – why do you do this?
  • Whilst using these platforms, you write or share something and in turn you get people who like the item, share it, re-tweet it, favourite it, Plus 1 it or comment on it – so why do you not thank them or acknowledge what they have done every time?

As I mentioned before, in normal every day life you do the first question as a matter of course and the second question, you do this automatically, so why can’t you do this on this on-line?

Just a simple piece of etiquette can go a long way and helps you to start on the road to:-

  • Engage and/or engagement
  • Interaction and/or interaction
  • Influence

Just by developing the mirroring of off-line and on-line of your activities, you will start to engage with your audience and thus starting to create interaction between you both. Once this interaction starts to take place, you are both starting to exert influence on each other. Once this influence starts to grow between you both become members of each other’s Circle of Influence – thus you are each other’s Key Person of Influence.

Should you be wanting to develop yourself, your work and/or your company on-line, you truly have to create the correct on-line presence and develop your credibility thus, your Circle of Influence will help you and hence why it is important that you interact.

Whilst the last few paragraphs seem to hint and revolve around the same points, you need to understand why this is crucial. In today’s fast-moving world of the internet, your presence and your performance is key.

Let me leave you with these four little tips, which whilst maybe little, but in the on-line community that is the internet and Social Media, these little tips are very powerful and crucial:-

  • Treat any part of Social Media like you would when applying for a job. The Curriculum Vitae you would handover or the Application Form you would complete, you detail everything and tell the truth – so why would lie or be false on-line?
  • As pointed out at the start, off-line you always thank people and exchange messages – so do the same on-line. When people engage with the items you share on-line, always try to acknowledge. Whilst you may not be able to answer every single comment, like or share made about your article, at least comment on it, thanking people as this will show that you are engaging with your audience.
  • When you are communicating, make sure you are doing this right and with the correct intention in mind as well replication too. For example, many people send tweets which are up to 140 characters and the reason for this, was that it was a facility to share and update your audience with what you are doing. So when writing your tweet, endeavour to keep it below 100 characters, so when people re-tweet it, at least it will a) have name in it so you get credited and b) the tweet is re-tweeted in full. Also, when you share items, say from Facebook to Twitter, make sure the message is there, two people send the message but it is just a link and people tend to skip this in the majority of occasions due to issues over the links being not secure or they can’t be bothered as they are scanning quickly over these messages.
  • What are the rules? Make sure you obey to stop you getting into trouble. Take the two most important Facebook rules – a) you must be over 13 (but many parents allow their children on below that age) and b) Facebook is personal, so have your page for personal use and create a business page. If you use a personal page and treat it as a business, Facebook will close it down and you have lost everything which can’t re-activated. The latter also applies to LinkedIn too.

So, I hope this article and the four points above have been of interest and help you with how yow behave, engage and interact with your audience on-line in the future…..