Is that my chair or are we HOT on the move?

Is The Cloud something we need to step back and look at?

#IanCalvert #Ian-Calvert #IanMCalvert #Ian-M-Calvert #SocialMedia #Social-Media

Are we all missing the bigger picture and not contemplating the future?

With our lives coming at a very fast-moving pace, are you really jumping on-board? Or are you thinking that having an “Internet Enabled Smart Phone” means that you are on-board the Super Highway to the future?

Whilst so much can be done with your phone or tablet, the much bigger picture is not truly been looked at. Many companies are now looking to scale down and embrace technology to such an extent, that more staff are working from home or companies releasing staff but then re-hiring them as a contractor. Many companies let their marketing or human resources departments leave but allow someone in that department to create a company and then the company awards them a contract as it is much more cost-effective.

Thus, with the ex-members of staff setting up on their own but working from home (SoHo), they tend need to have the need for an occasional office space for meeting and where does all this take place?

During the day, just have a look at your local Coffee shop or Hotel lobby or lounge – just see how many people are sat having meetings? But what about having a more corporate feel to having a place to work, host a meeting or seminar? A solution is there and is becoming more and more apparent…the “Hot Desk”…..

Individuals and companies are creating the facility for you to rent a desk by the hour, half day, day or week as and when required. This is not a thing – Regus and others have been doing this for many years, however, the benefit is really being brought back in-house with companies starting to embrace this too.

With the cost of office space plus everything else that goes with it rising all the time, companies are not only looking to reduce costs, but also streamline and make themselves more effective – so the “Hot Desk” is now coming more and more common in not just the Corporate World but with more and more businesses.

So, put this together with BYOD and the arrival in the near future of WYOD, are you really focusing on what is going to be happening? And this is before we talk about 3D Printing! Are you really going to need everything that you have in and around your business today in say a year? eighteen months? Two years?

Are you really in the know or planning ahead?

Isn’t it time you stopped and considered this?

 

So to learn more what is happening and you can understand more, contact myself via here or complete the form below:-

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So you are online – but are you? How did you get there?

Are you really on-line?

#IanCalvert #Ian-Calvert #IanMCalvert #Ian-M-Calvert #SocialMedia #Social-Media

Who put you there?

I Am An Expert

If someone helped you – what made you use them?

These are just some of the wonderful questions I get asked or people discuss with myself quite often. It is really surprising how many people are now jumping on the band wagon of being a “Social Media Expert”, “Social Media Guru”, “Social Media Marketer”, “Social Media SEO Expert”, “On-Line Expert”, “Marketing Expert”….the list can go on and on….

I Am An SEO Expert

Whilst I don’t proclaim to be an expert, what I do is look at the market and the future and not just say “Are you on LinkedIn?”, “You need Facebook“, “You need Twitter“, are you here or there or everywhere – trends are not always KEY!

A recent article by Philip Calvert highlighted this topic substantially when he wrote about a company saying that don’t reply to people tweeting their company as they don’t take them seriously – why? Is this just their thoughts or were they advised this way? Where are their marketing department?

With the future moving faster than you know (you may say this is not the case but do you really know what is happening behind the scenes?) and this is becoming more and apparent in the developing world and emerging markets. Whilst here we are in the United KingdomScandinavia, parts of Europe and the United States with some of the fastest possible broadband/internet access available, do you know we are so far behind in other areas and hence no doubt you business is too….

For example, do you know where you customers are? How far away from your premises are they? Are they less than 100 metres or approaching you? I am not talking about knowing their location or email address, I mean actually in PERSON!

Most of you will have seen (and maybe fed up by now) of me constantly going on about ENGAGE, ENGAGEMENT, INTERACTION, LOCATION MARKETING and MOBILE MARKETING and here is why….

This aspect of location/mobile marketing is not here now but it is already here in India and other parts of Asia. They know when their clients are nearby. They can anticipate and be ready if a client turns up. And yet most people would say these areas are and could be considered third world regions by comparison. They say that India only has 13% internet penetration whilst here in the United Kingdom we have 75%!

Why I am saying this, simply put, do your so called “experts” and “influencers” fully understand where the world is going?  Make sure you really know their background and don’t get sucked in by a cheap or low-cost solution….

And before you say it, no I am not bitter or having a dig at certain people – I am just highlighting the issues that many experts I know share with myself. Why do they share this with me, because whilst we may compete in some areas – the main thing is that we actually share or work in collaboration plus we work together behind the scenes to help make sure we all are ready to be able to help all our prospects and clients.

Real experts and influencers work together – not compete!

So, think about who you are using and just maybe, seek the opinions of other experts and influencers to make sure you are being taken on the right path of delivering the future now to your business….

To learn more about myself or contact myself, you can educate yourself here, communicate with me here or just complete the form below….

 

 

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Is the Cloud really needed?

Aren’t Clouds just big white fluffy things in the sky?

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What is”The Cloud“?

Is “The Cloud” an important tool to me or my business?

Should I care?

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Oh, so you are talking about my computer or internet enabled mobile telephone connecting to the internet then?

Whilst in a way yes you could say this may be the case, but it is much bigger than just that simple statement….

The wonder of The Cloud is that if anything happens to your computer or your telephone, all your data is stored in a safe place allowing you to replace the data you lose (that is if you are backing up on a regular basis) or if you move from one place to another, all the data is there, so you don’t have to think, “Oh damn, I left it behind in the office…..

Whilst that is just a plain and simple view of what you could say The Cloud is, you need to start thinking of the much greater wider picture. In the future, when we are all moving from place to place, wanting to share either personal or business data/information with other people or having this data somewhere for us to access it – whether this be music, photos, files, etc, etc – the importance of The Cloud will become apparent more and more….

Take your Facebook, Google Plus, Instagram or Twitter for example, you share you details of what you are up to and access the information to share with other people and this is being undertaken like what the cloud can offer you.  So, look at your email, this is now changing with Microsoft moving from Microsoft Office to Office365 and Google are using their gMail facility which again is another by-product of cloud hosting.

So imagine in the future, your company is wanting something manufactured in Asia but you want to send details of what is happening with drawings, photos, etc, etc; yes you can be emailing all this back and forwards, but by using The Cloud, you are all sharing and accessing a virtual filing cabinet of all this information. Think back years ago, when companies actually, designed, manufactured and made things on a single site, all documentation was stored in the file room or archives. The Cloud is just a modern-day version and now we have the ability to do this and so so much more…..

So are you ready and starting to really embrace The Cloud?

#Cloud #Technology #ServiceAddress #TheSocialPiggy #PervasiveIntegration

 

As the above highlights, whether Data Storage, Emails, CRM, the opportunities for The Cloud becoming an everyday part of your business and life is happening and you need to be ready to embrace…..

SO WHAT ARE YOU WAITING FOR…….

This article is an introduction to many more that will be appearing either by myself or other 3rd parties, to help you learn and discover more about The Cloud. In the meantime, to learn more about The Cloud and what is can offer you, please contact myself here or complete the form below:-

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LinkedIn Help or should we say the lack of it when needed……..

Have you noticed that you have received the following on

‘Who’s Viewed Your Profile’ section of your LinkedIn profile :-

– Someone at ‘Company ABC’ has viewed your profile

– Anonymous viewer has viewed your profile

– Anonymous viewer, A LinkedIn member has viewed your profile

Who are you?

#IanCalvert #Ian-Calvert #IanMCalvert #Ian-M-Calvert #ServiceAddress #Service-Address #Anonymous #LinkedIn #Viewing #Members

Do I have something that you want?

#IanCalvert #Ian-Calvert #IanMCalvert #Ian-M-Calvert #ServiceAddress #Service-Address #Anonymous #LinkedIn #Viewing

What are you wanting to get from me?

#IanCalvert #Ian-Calvert #IanMCalvert #Ian-M-Calvert #ServiceAddress #Service-Address #Anonymous

Ever since I have been a member of LinkedIn, I have always had any of the above appear on the section of ‘Who’s Viewed Your Profile’ on my LinkedIn profile either on a daily basis or every two to three days. When you complain or raise the topic with LinkedIn via their Help Forum’s/Support Section, they always provide the standard stock answer:-

We do not have a way to block other members from viewing profiles, this includes anonymous members, I am sorry.  We are considering adding such a feature but I do not have release date to provide.  Should such a feature be rolled out there will be an announcement

More and more members are finding this to be totally annoying and in some cases a cause of concern as you don’t really who they are or why they are doing it. This can create immense distress sometimes, as one member placed in a comment, “I have a court order against someone but how do I know if it is these people who I have court orders or injunctions against?” Thus, this facility can distress them as they are unable to find out who or why they have been viewed. Examples of this topic being discussed include:-

http://community.linkedin.com/questions/83151/anonymous-viewers-1.html#comment-124781

or

http://community.linkedin.com/questions/32330/linked-in-member-or-anonymous.html#comment-121600

Both the links above, are just two of many questions that have been raised in their (LinkedIn) community groups, yet everyone seems to get the same standard stock response as mentioned above. So, what is there to be done? It would seem there is nothing that can be done except just keep asking and raising it to see if anything will be done….

Or is it……or should something be done?

Well the answer I would say is YES – something does need to be done and here is why…

LinkedIn recently lowered the age for joining LinkedIn from 18 (except China) as stated below:-

(details on the changes to their terms and conditions are here – plus here is the blog by Christina Allen on the reason behind the launch of  University Pages which then lead to the launch of lowering the age of joining LinkedIn to enjoy the benefits of “LinkedIn – Now for Education” )

With all the issues on the internet of stalking and trolling and together with stalking in the real world, we all have to be careful as to how we let and monitor our children on the internet. So, if I was allowing my two daughters to be on LinkedIn, and they came to me saying they were having lots of anonymous viewers, I would certainly want some answers and have to re-consider allowing them to be on LinkedIn.

When I raised this (on several occasions including this one) with other’s, they were of the very same opinion about their children too. In essence, whether it is teenagers who are the next generations of Professional Networkers, Woman or Men, the right to be allowed to view members should not be allowed in today’s modern society.

LinkedIn are clearly allowing people to operate like stalkers or trolls with their full support by continuing to allow this facility to continue. Yet why? Has LinkedIn not learnt anything from Twitter and the issues raised here:-

Whilst I can’t say that trolling or stalking has taken place here on LinkedIn (to my knowledge), I do think that LinkedIn really need to start thinking of not just the anonymous viewing but also the sign up method (example here about a 10-year-old?)

These are just my thoughts, but I would be glad to hear your thoughts on this topic of “Anonymous Viewing” or if you want to comment on “the new lower age for joining” via the reply section below or by completing this form:-

When we speak to people – we communicate, but do you on-line?

There you are about to walk through or exit a place via the door and people are following you or entering in the other direction, you hold the door open for them and you exchange comments thanking each other…..

You bump into another person and you apologise……

Someone does something for you and helps you, you say thank you because they have assisted you

You do something for someone to help them or acknowledge what they have done by congratulating – a word or two of thanks is exchanged…..

Someone says hello and introduces themselves to you and answer back…..

Just four examples of what we do in our lives each and every day, we show our manners and are polite due to the way we have been brought up in society – so, what do you do on-line? Do you operate in the same way? If not, why not?

With the increasing use of Social Media and how we operate – are you behaving properly? Whilst there maybe not be defined rules as to how operate on-line, why don’t you replicate what you do in your normal day on-line? So let me ask two questions:-

  • You see something on FacebookTwitter, Google+ LinkedIn or Xing to name but a few, yet what do you do? You like the item, share it, re-tweet it, favourite it, Plus 1 it or comment on it – why do you do this?
  • Whilst using these platforms, you write or share something and in turn you get people who like the item, share it, re-tweet it, favourite it, Plus 1 it or comment on it – so why do you not thank them or acknowledge what they have done every time?

As I mentioned before, in normal every day life you do the first question as a matter of course and the second question, you do this automatically, so why can’t you do this on this on-line?

Just a simple piece of etiquette can go a long way and helps you to start on the road to:-

  • Engage and/or engagement
  • Interaction and/or interaction
  • Influence

Just by developing the mirroring of off-line and on-line of your activities, you will start to engage with your audience and thus starting to create interaction between you both. Once this interaction starts to take place, you are both starting to exert influence on each other. Once this influence starts to grow between you both become members of each other’s Circle of Influence – thus you are each other’s Key Person of Influence.

Should you be wanting to develop yourself, your work and/or your company on-line, you truly have to create the correct on-line presence and develop your credibility thus, your Circle of Influence will help you and hence why it is important that you interact.

Whilst the last few paragraphs seem to hint and revolve around the same points, you need to understand why this is crucial. In today’s fast-moving world of the internet, your presence and your performance is key.

Let me leave you with these four little tips, which whilst maybe little, but in the on-line community that is the internet and Social Media, these little tips are very powerful and crucial:-

  • Treat any part of Social Media like you would when applying for a job. The Curriculum Vitae you would handover or the Application Form you would complete, you detail everything and tell the truth – so why would lie or be false on-line?
  • As pointed out at the start, off-line you always thank people and exchange messages – so do the same on-line. When people engage with the items you share on-line, always try to acknowledge. Whilst you may not be able to answer every single comment, like or share made about your article, at least comment on it, thanking people as this will show that you are engaging with your audience.
  • When you are communicating, make sure you are doing this right and with the correct intention in mind as well replication too. For example, many people send tweets which are up to 140 characters and the reason for this, was that it was a facility to share and update your audience with what you are doing. So when writing your tweet, endeavour to keep it below 100 characters, so when people re-tweet it, at least it will a) have name in it so you get credited and b) the tweet is re-tweeted in full. Also, when you share items, say from Facebook to Twitter, make sure the message is there, two people send the message but it is just a link and people tend to skip this in the majority of occasions due to issues over the links being not secure or they can’t be bothered as they are scanning quickly over these messages.
  • What are the rules? Make sure you obey to stop you getting into trouble. Take the two most important Facebook rules – a) you must be over 13 (but many parents allow their children on below that age) and b) Facebook is personal, so have your page for personal use and create a business page. If you use a personal page and treat it as a business, Facebook will close it down and you have lost everything which can’t re-activated. The latter also applies to LinkedIn too.

So, I hope this article and the four points above have been of interest and help you with how yow behave, engage and interact with your audience on-line in the future…..