LinkedIn – Good or Bad? Or are you just being advised/educated incorrectly?

So, it’s the last day of the year and maybe the audience for reading this might be very low but my question for you……

Is LinkedIn Good or Bad as people say?

or….

Are LinkedIn very forward thinking?

The reason for asking is that over the last couple of years, I’ve seen some people who are “Social Advisors, Experts, Coaches or Trainers” complain so much about what LinkedIn are doing. Such as:-

  • Killing Products and Services
  • Changing the Premium Subscriptions rates
  • Changing what the subscription offers
  • Changing the platform and the way it operates
  • Splitting into various Mobile App’s

Yet, these same people, whilst they continue to moan/complain, but still offer you courses on how use LinkedIn. Maybe I’m wrong but when I’ve been fortunate to speak to LinkedIn Staff during this period and actually discuss things with them, a lot of the changes they have done make perfect sense and I see them being very forward thinking. I will admit that I do think some of these are good and bad like:-

  • Yes, some of the changes they have made didn’t transfer well from the Desktop version to the Mobile App
  • Yes, when they updated the Desktop version they messed up features, removed some – some restored some and some still missing – and altered the way things operated
  • Yes, made changes to the subscription packages/offerings and this is not at all helpful with enticing new paying members. Some of the real LinkedIn Influencers had a subscription which LinkedIn changed without notification and they lost a lost of features and thus changed their pricing package! This also happened to myself too, meaning lots of chasing Customer Services to rectify! Most of us all lost our “Grandfathered Pricing” too!
  • Yes, still haven’t listened and introduced services that many have constantly being asking for
  • Yes, still won’t clamp down on annoying features that people are constantly moaning about
  • Yes, still not enforcing their Terms and Conditions which mean a lot of profiles are breaking these rules

But I ask you to….

Step back and actually think about what you are wanting to see and see how this compares to how you operate/portray yourself and your company in real life.

As, in my honest opinion, you’d be surprised how much of what you do in real life can easily be seen and portrayed on LinkedIn yet too many LinkedIn users aren’t embracing all the facilities it offers – mainly, I think, due to them listening to some of these “LinkedIn Advisors, Coaches, Experts, Trainers etc” who are just moaning about the changes that LinkedIn have done!

One of the main things that in my opinion a lot of them are complaining for, is about how LinkedIn have changed things which means change!

They are annoyed at what they have lost and aren’t prepared to adapt or change with not what LinkedIn have done but with how society has changed and adapted to the #NewWayToWork!

Well what have they lost?

Simple answer in my opinion about some of these people – is the easy, simple way and ability to make money out of you!

I say this because if you look at what they have (and this applies across the whole Social spectrum and not just LinkedIn) to offer, they are providing/selling you services that they have been offering for several years with hardly any changes or updates over this period!

All other business educators update their offerings/training due to their industries changing and specialise. Yet within Social and in this instance LinkedIn, they continue to offer the virtually the same methods/ethos just like they have done for many years!

But you are different – everybody is different!

It’s not like they are a bookkeeper or accountant for example!

Your bookkeeper or accountant knows what you have to provide and in what manner to enable you pay the right taxes and pay your suppliers. Whatever your business, you can approach any bookkeeper or accountant and they will do your books and returns for you because they know what to do and provide this service in their country because they know they have to apply the laws and regulations so your company does everything right.

Yet these some of these people are offering LinkedIn services, need to understand that not everyone is same, live in the same town, sell the same services/products and don’t have the same audience either!

It’s not just these points but what they could be promoting maybe the wrong thing to do in certain countries whether due to culture or regulation!

Many will say that the way you promote or sell your services/products is the same irrespective of what you do!

Really???

Are they in a way saying you and every other person is clone?

Think about what you buy – what makes you go to that place and buy what you need?

When you go shopping, you’ve probably got two or three supermarkets in your town, all offering the same names/brands but you choose one and keep going back.

So what makes you loyal?

The distance to travel?

The layout of the store?

The staff?

Yet whilst the store may be selling the items you want, are they selling what you like/enjoy about them, across every single one of their stores across the country?

You may say yes because of the products but wait – do they sell exactly everything in your store in every other store across the country?

The answer is NO because they know that each store knows their local market and what consumers want/require.

So, whilst the ethos of how they do things, market the items via the same Point of Sale literature/signage, decor and uniform maybe the same – following the instructions/directions from Head Office – the way they do things is localised/personalised to each store to accommodate their client base, hence why they have Regional and Store Managers to make comparable to client base across say an hour’s travelling distance.

Why an hour?

When people buy from you, they work with or have family in the high majority of cases all located with an hour’s travelling distance.

Thus, when they are at home or work and are discussing/chatting about things, they will share that experience and the person they are sharing it with, could be a potential or is a customer. Therefore, whether their experience is positive, ok or negative, they are Social Selling that business with their audience.

As I said earlier, step back and look at what you do and the way you see the way you promote your business and how your colleagues/staff operate – can this be done on LinkedIn?

Take a look how things operate in your company and then on LinkedIn…….

Your business card or name badge:-

If you look at either, you have your name, position and company – LinkedIn offers exactly the same!

Plus, at the top of your profile, they offer you an added bonus of brief introduction/overview to yourself under your name – the opportunity to self-promote yourself!

Note – your name is your name! You don’t have words, symbols, phrases or phone numbers in your name – so why do you have it in your profile name? By the way, this does break LinkedIn terms and conditions yet many of these so-called LinkedIn Coaches, Trainers, Experts etc, promote this – shouldn’t they know this breaks these the profile rules? Ask yourself, why are they promoting you to break site rules?

Your Company:-

You work for your own company or are an employee at a company which has a location where you work from plus people can come to you or you send items from meaning you exist – LinkedIn offers exactly the same!

LinkedIn provide the facility of a Company Page and this is where people can see/discover more about your company. The added bonus of your LinkedIn Company Page, is that you can update and make announcements quickly to your audience. Once you have your Company Page set up, you can update it every day or several times a day if you wish

Your staff or Colleagues:-

When you are in work, you have colleagues and co-workers you work with every day and your customers/clients know this – LinkedIn offers exactly the same!

So the question is, why aren’t you making sure everyone in your company is on LinkedIn? If people are saying to you, how many work at your company, you tell them. Your company page on LinkedIn provides the option of bands of how many employees you have (Myself only, 2-10, 11-50, 51-200, 201-500, 501-1000, 1001-5000, 5001-10000 and 10001+). So, if you say, you have 12 employees/colleagues are you using the 11-50 band? Also, if someone searches your company and then on the search page results or lands on your Company Pagethey will only sees 3 employees listed working for you – does this create the right image if you say one thing but are promoting something different?

Your literature:-

If you produce product literature, you may have leaflets/brochures for these products/services or if people come to your company, have sections for the various products/services – LinkedIn offers exactly the same!

Within your Company Page, LinkedIn has provided you with Showcase Pages where you can showcase what you do. With LinkedIn offering you up to 10 Showcase Pages, if you have three product/service offerings for example, then you can showcase each one with its own page! Thus, any news, announcements and special offers you provide for that product/service can be announced on that page.

Promotion:-

When you want to announce or promote something, you either produce literature, places adverts, update your website – LinkedIn offers exactly the same!

How? Simple! Once you announce something on your Company Page about your company or place the news of your product/service on it’s own Showcase Page, then your staff will see this. Thus, if they like it or share it, then this appears on their timeline, so their connections see what your company is doing. Remember, your staff, colleagues, co-workers aren’t just that – they are your own Brand Advocates and Brand Ambassadors! This is the cheapest (as it is free) and best form of promotion. As after all, these people are working their because they enjoy the company and when people ask them what they do/where they work – they tell them about the company, what the company does and what they do! They – without you paying or asking them – being your Brand Advocates/Ambassadors and are helping to create that Social Selling environment. If you’ve got a happy company where the staff are love working and what they do – this form of endorsement is the best advertisement you can get.

Newsletters/Email Marketing:-

When you are wanting to keep people informed and up to date on what you are doing, you most likely send out Newsletters or Emails keeping people informed about what you are up to – LinkedIn offers exactly the same!

If people are wanting to know what is happening, they may have a question but don’t always get around to asking it – how many other members of your audience do the same? Well the LinkedIn solution to this is simple – Groups! Why not create your own Company group where you can announce the latest post that you have done on your Company Page or Showcase Page, maybe you are wanting some help on something, want to ask for feedback or looking for staff/new supplier – then you can announce this there and your clients/audience can join the conversation. Alternatively, they may have a question about something or a question off the back of what you have shared and thus all of a sudden you are creating the foundations of your community.

Recruiting:-

Looking for new staff and having to advertise or engage Recruitment Companies to fill positions – LinkedIn offers exactly the same!

With LinkedIn Jobs, you can post the vacancies you have on LinkedIn and then share this across your pages and thus your staff can promote it too! If you are thinking long-term about growing your company, you can even create a Showcase Page around recruitment and what you are looking for! (This lays another foundation for you within LinkedIn with their Decision Board offering too).

Education:-

If you are looking to enhance the skill set that you have or your staff, you’ll be looking to send them on courses – LinkedIn offers exactly the same!

With the addition of Lynda – LinkedIn now enables you or colleagues to be able to take courses that will take you all to another level by being able to add this skill set. By utilising Lynda, you can allow your staff/colleagues to actually take the courses whilst at work, thus meaning if there is an issue within your company, then the staff are on site to actually help when that issue arises. (Plus, if you are looking long-term around recruitment for your company, LinkedIn also offer another foundation with Education that can help too).

Volunteering/Charity Work:-

How are do you and your colleagues do something for Charity or wanting volunteers to help with something and aren’t sure what to do, so to get a solution, you ask the question in the media, on-line or through your staff and friends – LinkedIn offers exactly the same!

Through LinkedIn’s Volunteer facilities, you can ask for volunteers or look for Volunteering opportunities that either you, your colleagues or company are wanting. Again this can be further highlighted by your company if you have a Showcase Page on this topic of Volunteering or Charity Work.

Engaging with clients, friends and maybe ex-colleagues:-

Sometimes you get to hear an announcement from someone has a new job, have a birthday or are celebrating a work anniversary and you wish them luck/say congratulations – LinkedIn offers exactly the same!

Through Connections, LinkedIn allow you to do all this and besides the Birthday message, it is public. Thus, by congratulating people on their Work Anniversary or New Position, this is something that is shared on both your timelines – which in turn, promotes you as an engaging person with your connections and when it appears on their timeline, their connections get to see you and could in turn view your profile and ask to connect or view your company. Therefore, make sure you are personalising your message.

All in all – LinkedIn have really taken what you do in your everyday working life and created that part on-line with the facilities your profile offers to engage with your connections and through Company Page, Showcase Pages and groups. LinkedIn is changing the way the platform operates to accommodate the way people are working and companies are operating.

The days of email are in some cases numbered with more people using messaging services, collaboration platforms and forums, thus LinkedIn have now changed the way Inbox works to become a Messaging service. Many people including LinkedIn Coaches, Experts and Trainers etc really moaning complaining on this but LinkedIn are adapting these people aren’t! More and more people are using Text Messaging, Message services like WeChat, What’s App, Facebook Messenger, Twitter Direct Message etc to communicate and ask questions – even Microsoft with Skype and Skype for Business have updated (and continue to update) to enhance the message/chat facility!

If you now look at what LinkedIn have done over the last 2 years, LinkedIn have looked at the way Generation X and Y are operating (and the way Generation Z are starting to behave), thus are adapting the platform to meet the growing audience and the way they work. With more than 50% of internet usage being done by mobile devices – ie Smartphones and Tablets – the usage of desktop application is dropping.

So, with now over 10 different Mobile Applications on offer ( and more to come in 2016), LinkedIn have provided these, so that users can jump in and out quickly of LinkedIn. As users want to be able to go to the parts they want to use there and then.

Add to these that reports state that in excess of 50% of the workforce by 2019 will be made up of Generation X, Y and Z and mobile device usage possibly being in excess of 75% of all internet usage – LinkedIn are giving you foundation stones and keys to be ready and start adapting your business for this. Just look at Facebook, during this year (2015) in test status, Facebook have over 600,000 people at hundreds of companies already signed up to the business offering – Facebook At Work – to enable staff to communicate and share things that are happening. This is just like a company having a Closed LinkedIn Group, using Microsoft Yammer or Slack.

So LinkedIn are adapting and changing to provide services to help you, your business and your audience by having the facilities and App’s to create engaging communities by internally and externally.

And for those that are complaining and moaning about what LinkedIn have done, there are a lot more changes that will arrive through Project Voyager during 2016 which are really going to show that LinkedIn is an all-encompassing platform for the Business Community.

Plus, LinkedIn have been very forward thinking, with the joining age being 13 here in the UK (certain other countries are 16 whilst the remainder are 18), they have now produced a platform which can cover those in Generation Z for the next 60 plus years!

So are your LinkedIn Advisors, Coaches, Experts, Trainers etc or even your company looking ahead to the next 60 plus years for your audience/clients like LinkedIn are?

If you are wanting to understand what the full LinkedIn future is available for you and your company and how it all combines with what The Social Family offers, then feel free to contact myself via the form below:-

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Change is coming but are you ready?

Over the last 6 months, we have seen a huge change within the technology industry and these pieces will start coming together during 2015 and leading into 2016 but are adding yourself to these individual pieces before they become one?

Change 2015 02 05With Technology moving from SEO through to Content Marketing and now Social Selling, many companies have played at the release of technology to enable technology advancing into our lives only to fail…..

We only have to look at Microsoft with their Smartwatch which was announced at CES03 where Bill Gates announced they were developing the SPOT (Smart Personal Objects Technology).

This was too ahead of it’s time and development stopped in 2006 before the the project was officially closed down in 2008.

So what you need to really understand is that your dreams (and many will dismiss you as a fantasist or crazy with with mad ideas) can and will be part of your business. May not be this year but most of them will happen over the next 10 years, so you really need to think about if these ideas come true, is your business prepared or ready to embrace these concepts?

Bridget Carey giving an insight to how Apple are using iBeacons within their stores - 6th December 2013

Bridget Carey giving an insight to how Apple are using iBeacons within their stores – 6th December 2013

Bridget Carey is explaining here, who would have thought that when you walk into a shop, the outlet can identify you and be able to greet you. If was a coffee shop for example, there could say something to me like

“Hi Ian – large Americano as usual? Sit down and we will bring it over to you”

Then as I sit down, the Coffee shop then makes my drink and charges it to their App’s on my phone which I have pre-loaded with funds already. Now whilst we are not completely there yet, we are very close with what Starbucks can offer with their card and App – are you using  their mobile App?

All this can is possible and has been possible for years – and yes before people say Google/Android have been doing this for years –  it has never taken off properly because there hasn’t been a full common driving force behind it.

Now with Apple launching Pay – 9th September 2014 – in the US with continued roll out Worldwide during 2015, Apple will be driving this forward by utilising NFC in-conjunction with their iBeacons. Rite-Aid and CVS virtually immediately turned off NFC in their stores and then Wal-Mart followed deciding to go with other options which may not be available until Q3/Q4 2015 or 2016. Why is this big – one simple reason, they are scared that Apple will have access to their customer data or alternatively, other retailers may be possibly to see what these people have have been buying and target them with special offers.

The interesting factor is that Google are now re-launching and about to start a big drive on Google Wallet – too much too late?

Recently, we have had a raft of announcements including:-

  • Back on the 21st of January 2015 – Microsoft demonstrated what they are rolling out with Windows10 and Project Spartan together Hololens and Holostudio – taking Windows to the next level. All this, is bringing the technology that has been around for years to the forefront of peoples’ thinking
  • BMW were telling people at DLD15 – 20th to 23rd of January in Germany – how emails and texts can come into your phone in the car as you are driving and then it it will be read out to you plus giving you the ability to talk back to give a reply to send in response
  • Cortana is ready to have a huge impact on this arena too – just like Siri – but going further when Windows10 launches by having direct voice interaction into your photos, App’s and Office App’s too. This, if you continue the thinking of what Cortana will be able to offer, you will be able to have your own Virtual Assistant who could take personal messages, advise you what appointments you have and be able to dictate and send emails, messages etc for you.

So by looking at these links below and above, you need to start really thinking about technology is evolving and how you need to prefer your business now for this. And before you say that this is a long time off, no it isn’t as various companies through Wearable Technology is already offering many of these services plus with Watch launching around 17th of March 2015 together with Pay rumoured to be launching on the same date in and around the UK and Europe, all this technology is going to have a major change to your business but are you ready?

McDonald’s and Starbucks have already kicked off 2015 by recognising that their customers are using their phones more and more so they need to make sure they can continue using them. Thus, to help them, they have installed wireless charging points in their stores around London and will extend this roll out across the UK during 2015.

So……

the question is….

CHANGE IS COMING

but…….

ARE YOU READY FOR IT?

To learn more about bringing the future into your business today and setting you on the correct path for your future, as well as understanding the forward thinking and the views & opinions of Ian Calvert, the research for other companies that he is looking into and undertaking for companies or just to learn more about Ian Calvert and how he can help you further, you can visit his website here

Or just fill in the form below to discuss this article more……

Is the Cloud really needed?

Aren’t Clouds just big white fluffy things in the sky?

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What is”The Cloud“?

Is “The Cloud” an important tool to me or my business?

Should I care?

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Oh, so you are talking about my computer or internet enabled mobile telephone connecting to the internet then?

Whilst in a way yes you could say this may be the case, but it is much bigger than just that simple statement….

The wonder of The Cloud is that if anything happens to your computer or your telephone, all your data is stored in a safe place allowing you to replace the data you lose (that is if you are backing up on a regular basis) or if you move from one place to another, all the data is there, so you don’t have to think, “Oh damn, I left it behind in the office…..

Whilst that is just a plain and simple view of what you could say The Cloud is, you need to start thinking of the much greater wider picture. In the future, when we are all moving from place to place, wanting to share either personal or business data/information with other people or having this data somewhere for us to access it – whether this be music, photos, files, etc, etc – the importance of The Cloud will become apparent more and more….

Take your Facebook, Google Plus, Instagram or Twitter for example, you share you details of what you are up to and access the information to share with other people and this is being undertaken like what the cloud can offer you.  So, look at your email, this is now changing with Microsoft moving from Microsoft Office to Office365 and Google are using their gMail facility which again is another by-product of cloud hosting.

So imagine in the future, your company is wanting something manufactured in Asia but you want to send details of what is happening with drawings, photos, etc, etc; yes you can be emailing all this back and forwards, but by using The Cloud, you are all sharing and accessing a virtual filing cabinet of all this information. Think back years ago, when companies actually, designed, manufactured and made things on a single site, all documentation was stored in the file room or archives. The Cloud is just a modern-day version and now we have the ability to do this and so so much more…..

So are you ready and starting to really embrace The Cloud?

#Cloud #Technology #ServiceAddress #TheSocialPiggy #PervasiveIntegration

 

As the above highlights, whether Data Storage, Emails, CRM, the opportunities for The Cloud becoming an everyday part of your business and life is happening and you need to be ready to embrace…..

SO WHAT ARE YOU WAITING FOR…….

This article is an introduction to many more that will be appearing either by myself or other 3rd parties, to help you learn and discover more about The Cloud. In the meantime, to learn more about The Cloud and what is can offer you, please contact myself here or complete the form below:-

The images contained within this article here were taken via a word or terminology search on www.google.com and images found via the images tab

Who or what are Fund Managers, Traders and Investment Managers?

Self serving or Greedy?

#IanCalvert #IanMCalvert #Greed #Bankers #Banks #Investors

Is the technology industry really being held back the greed of Venture Capitalists, Investment Bankers and Speculators?

Recently there has been an abundance of “Money” people appearing in the news, on the radio and on television over the last weeks talking about Apple, Blackberry, Facebook, Google, Lenovo, Microsoft, Motorola and Yahoo amongst many technology and Social Media companies, saying that this needs to be done, this needs to be sold, break this company up, is this the right person etc, etc…..

Hello – why?

Oh, the reason is simple! You are greedy and just want to make money for yourselves in double time! Make money for your clients to get your bonuses plus get rewarded by expanding your client base and all your media appearances and impressions more like!!

As many people  – including myself – have written about this on numerous occasions! Just let’s look at a recent examples…..

  • investors criticising Marissa Mayer for under-performing with generating sales at Yahoo and that was this a signal that Yahoo was going in the wrong direction and maybe she wasn’t doing well! What? This is the person that in the 18 months or so that she has been in charge at Yahoo, she has increased the share price by around 141% – is this not a success? Now who is smart? Marissa Mayer and Yahoo of course….
  • Google moves in the limelight by buying Motorola for $12.5 Billion and everyone thought wow they are moving into mobile phones and then they go and sell Motorola Mobility to Lenovo for $2.9 Billion along with 2000 patents! Analysts jumping all over the place saying what a mistake Google have made and losing nearly $10 Billion – how wrong were they! Firstly analysts then remembered that Google had already made a deal selling the Motorola set-top box division that when added to the Lenovo deal produces nearly $6 Billion – short memories as they raved about what a good move it was selling the set-top division!  Then later that day, analysts, bankers, investors, etc,etc start releasing details that had been in the public domain starts to finally came out, Google was left with over 15,000 patents! Best not explain what patents are as you will think of money and completely miss the point! Oh and plus during all this deal, they got a sharing deal with Samsung which produced a deal where neither party would sue each other over Patent’s! Now who is smart? Google of course….
  • Then of course there is Lenovo, and such confusion with them here too! Excellent news of Lenovo buying IBM‘s computer division a few years back and disappointment when the IBM‘s small server division sale to Lenovo fell through. Yet joy when that sale reappeared and completed last month together with the above purchase from Google too. Yet now, with rumours circulating that Lenovo will possibly make some more purchases including today’s rumour mill (2012/02/05) that they are likely to announce purchasing the VAIO Computing Business from Sony – what is happening? These same people are now saying too much debt, more borrowing, share dilution, etc, etc… Hang on a minute…. Lenovo has a history of buying divisions or companies which couldn’t make money or are starting to lose money and turning them into profitable operating divisions with Lenovo

There is a bigger picture forming around the Technology and Social Media and this is not money – or is it? Let’s see, companies need to grow, they need to invest and develop new products that are open to two markets. Yes “Money Makers” there is two markets – business and consumers – which need to be both keep separate and in some cases together. So why do you interfere where you don’t understand how business works….

You are slamming mismanagement as to how things have happened at Blackberry yet you are the ones that compared it to Apple and killed the business but blamed management!

Blackberry has always been a business tool over a consumer tool and the majority of all its income came from large Corporate and Government contracts – yet hey….Apple comes along and then you compare it and kill it!

Let me give you a quick lesson………..

  • Blackberry was a telephone with web access and the ability to work with Microsoft on a variety of levels via two platforms in which was the secure network and hence it was used by Governments and Financial sensitivity businesses
  • Apple, was a computer which ran a different computer system to Microsoft and they tried to compete but lost by having to finally allow software that would make Microsoft Office products workable on Apple computers. Then they launched a portable music device – iPod – which then was aimed at the consumer market. Yes the CONSUMER market! With the growth of this, they then looked at adding camera and telephone technology to it and hence the iPhone was born! The Consumer was happy as they could do so much on the move and if you actually look at the iPhone today, you will see that the majority of iPhone‘s usage is actually leisure usage. (A quick lesson for you, leisure time is something we try to find when we aren’t working which I know may be a foreign concept to you!)

So, by you saying that Blackberry is not doing well when comparing the numbers of their handsets against the iPhone, you were comparing figures from High Street telephone retailers – not like for like! As stated above previously, Blackberry‘s are mostly sold by Business (b2b) telephone companies, who do not sell to consumers. With you slating Blackberry and their products (look again at what you did by comparing the Playbook to the iPad) – you destroyed the brand and blamed the management!

Over the last fifteen plus years, you have killed and potentially ruined so many companies by falsely comparing them to the consumer market, commenting on products and services that you don’t understand and trying to make a quick buck by forcing companies to sell divisions which they have then had to buy back later which has cost them more money then they made! Oh, wait you guys made money, so I guess that is OK then…..

In summary, stop being greedy and self-serving Banks, Bankers, Investment Bankers, Investors and Venture Capitalists – leave Social Media and Technology alone….

Social Media and Technology will only grow through development and innovation via the people within these companies and technology experts and users.

Thus, if you want to understand the industry, talk to myself or any of the other experts here that are around with knowledge within Social Media and Technology and we will, by all means, happy to educate you – as you clearly need educating……

This article is further expansion of articles previously written on this topic by Ian Calvert at The Social Piggy and financial topics at Service Address – to discuss this more, please feel to either pick up the telephone and call, email or complete the form below:-

Working whilst relaxing……can this happen?

Do developers know what we need?

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Or listen to other people’s clients?

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After wasting most of the morning trying to do lots of work, the progress was slow as I decided to use the combination of iPhone & iPad. Trying to undertake the work that is normally so easier to do via a laptop made me think about what is happening…..

If we are to moving towards the mobile life (latest reports saying in 2014 there will be around one mobile device per person rising to two per person in 2018), are developers actually working to move this way?

We have developers designing and implementing programmes, applications and software that we want and are becoming more and more reliant on, which when we are using on our laptops & desktops are so easy and like second nature to use, and now they are moving them to mobile devices – are they easy to use or aren’t they?

At the same time, we have developers designing telephones and tablets that they think we need to use for our personal and business use – again, are they?

Yet isn’t is this where the problems begin…..

If we are to deliver the expectation of becoming a more inter-grated society by using mobile devices to work and share things then, these developers need to listen to all users as to what and when they are developing. Leaving the office environment – that we create both at home and at work – behind and beginning to work on the move, then communication is needed. This means that BYOD (Bring Your Own Devices) is becoming more and more apparent yet to do this, full intergration is going to become more important.

What we need is for developers to actually work with software developers to deliver mobile devices and to provide products where we can work on the go, thus, saving us from having to carry laptops around too. We have seen the market for desktops rapidly decline recently and to move over to laptops with docking stations. So, now some manufacturers are looking at laptops with detachable screens that become tablets allowing working on the move – will they be ahead of mobile device manufacturers?

Thus, I think this highlights that whilst we trying to use mobile devices more and more, they aren’t able to integrate with our needs for all our business? Are mobile developers thinking/treating us like we are all the same, i.e. consumers not business people too? So as mobile devices operate around the consumer and thus everyone is happy, but are they and isn’t that was so last year?

More and more people are looking to earn extra money via secondary incomes or starting their own businesses – yet how easy is this? Take wanting to order something or produce receipts or invoices, do it on a desktop/laptop and it is easy, yet not when done on a mobile device. Many companies are now offering to design and build mobile applications for use on the devices to replicate desktops and laptops requirements which sometimes can be out of reach of many start-ups or small businesses.

So moving forward, am I right in thinking that mobile companies need to move quickly and listen as opposed to dictating? It would seem that desktop companies like Microsoft and HP are moving into laptops where the screens become tablets, yet are still acting in most cases like laptops, so work on the go is becoming more of a reality…….or are we still a long way off?

Look forward to your thoughts on this…….