So you are online – but are you? How did you get there?

Are you really on-line?

#IanCalvert #Ian-Calvert #IanMCalvert #Ian-M-Calvert #SocialMedia #Social-Media

Who put you there?

I Am An Expert

If someone helped you – what made you use them?

These are just some of the wonderful questions I get asked or people discuss with myself quite often. It is really surprising how many people are now jumping on the band wagon of being a “Social Media Expert”, “Social Media Guru”, “Social Media Marketer”, “Social Media SEO Expert”, “On-Line Expert”, “Marketing Expert”….the list can go on and on….

I Am An SEO Expert

Whilst I don’t proclaim to be an expert, what I do is look at the market and the future and not just say “Are you on LinkedIn?”, “You need Facebook“, “You need Twitter“, are you here or there or everywhere – trends are not always KEY!

A recent article by Philip Calvert highlighted this topic substantially when he wrote about a company saying that don’t reply to people tweeting their company as they don’t take them seriously – why? Is this just their thoughts or were they advised this way? Where are their marketing department?

With the future moving faster than you know (you may say this is not the case but do you really know what is happening behind the scenes?) and this is becoming more and apparent in the developing world and emerging markets. Whilst here we are in the United KingdomScandinavia, parts of Europe and the United States with some of the fastest possible broadband/internet access available, do you know we are so far behind in other areas and hence no doubt you business is too….

For example, do you know where you customers are? How far away from your premises are they? Are they less than 100 metres or approaching you? I am not talking about knowing their location or email address, I mean actually in PERSON!

Most of you will have seen (and maybe fed up by now) of me constantly going on about ENGAGE, ENGAGEMENT, INTERACTION, LOCATION MARKETING and MOBILE MARKETING and here is why….

This aspect of location/mobile marketing is not here now but it is already here in India and other parts of Asia. They know when their clients are nearby. They can anticipate and be ready if a client turns up. And yet most people would say these areas are and could be considered third world regions by comparison. They say that India only has 13% internet penetration whilst here in the United Kingdom we have 75%!

Why I am saying this, simply put, do your so called “experts” and “influencers” fully understand where the world is going?  Make sure you really know their background and don’t get sucked in by a cheap or low-cost solution….

And before you say it, no I am not bitter or having a dig at certain people – I am just highlighting the issues that many experts I know share with myself. Why do they share this with me, because whilst we may compete in some areas – the main thing is that we actually share or work in collaboration plus we work together behind the scenes to help make sure we all are ready to be able to help all our prospects and clients.

Real experts and influencers work together – not compete!

So, think about who you are using and just maybe, seek the opinions of other experts and influencers to make sure you are being taken on the right path of delivering the future now to your business….

To learn more about myself or contact myself, you can educate yourself here, communicate with me here or just complete the form below….

 

 

The images contained within this article here were taken via a word or terminology search on www.google.com and images found via the images tab

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Working whilst relaxing……can this happen?

Do developers know what we need?

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Or listen to other people’s clients?

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After wasting most of the morning trying to do lots of work, the progress was slow as I decided to use the combination of iPhone & iPad. Trying to undertake the work that is normally so easier to do via a laptop made me think about what is happening…..

If we are to moving towards the mobile life (latest reports saying in 2014 there will be around one mobile device per person rising to two per person in 2018), are developers actually working to move this way?

We have developers designing and implementing programmes, applications and software that we want and are becoming more and more reliant on, which when we are using on our laptops & desktops are so easy and like second nature to use, and now they are moving them to mobile devices – are they easy to use or aren’t they?

At the same time, we have developers designing telephones and tablets that they think we need to use for our personal and business use – again, are they?

Yet isn’t is this where the problems begin…..

If we are to deliver the expectation of becoming a more inter-grated society by using mobile devices to work and share things then, these developers need to listen to all users as to what and when they are developing. Leaving the office environment – that we create both at home and at work – behind and beginning to work on the move, then communication is needed. This means that BYOD (Bring Your Own Devices) is becoming more and more apparent yet to do this, full intergration is going to become more important.

What we need is for developers to actually work with software developers to deliver mobile devices and to provide products where we can work on the go, thus, saving us from having to carry laptops around too. We have seen the market for desktops rapidly decline recently and to move over to laptops with docking stations. So, now some manufacturers are looking at laptops with detachable screens that become tablets allowing working on the move – will they be ahead of mobile device manufacturers?

Thus, I think this highlights that whilst we trying to use mobile devices more and more, they aren’t able to integrate with our needs for all our business? Are mobile developers thinking/treating us like we are all the same, i.e. consumers not business people too? So as mobile devices operate around the consumer and thus everyone is happy, but are they and isn’t that was so last year?

More and more people are looking to earn extra money via secondary incomes or starting their own businesses – yet how easy is this? Take wanting to order something or produce receipts or invoices, do it on a desktop/laptop and it is easy, yet not when done on a mobile device. Many companies are now offering to design and build mobile applications for use on the devices to replicate desktops and laptops requirements which sometimes can be out of reach of many start-ups or small businesses.

So moving forward, am I right in thinking that mobile companies need to move quickly and listen as opposed to dictating? It would seem that desktop companies like Microsoft and HP are moving into laptops where the screens become tablets, yet are still acting in most cases like laptops, so work on the go is becoming more of a reality…….or are we still a long way off?

Look forward to your thoughts on this…….

As one finishes, another one begins…..and into Quarter 1 or is it Quarter 2?

So, what do I write? Am I writing about what has occurred in Quarter 1 or was it Quarter 4?

Many people when writing always seem to relate to time in relation to the year, seasons and what is happening but sometimes may drop in the odd comment about quarters – yet what are quarters?

Well for me, I think quarters are driven by work however, they not only relate to work but our life yet these are not really discussed by many – why not? In every day of our life, everything we do is determined not only by the money we have but those around us and our country.

So, if things around us are driven by money, why don’t we pay more attention to the whole picture and not us being selfish towards thinking of just ourselves? Hence, we need to think of quarters in relation to work as this does really have a great impact on our everyday lives.

So in essence, why sit back and think in quarters? Is it because, yes we could think of months but what happens if a small thing can make a big change to what we are doing that month? Thus we end up behind schedule and then fighting to play catch up?

So by thinking months, we aren’t creating a leap into a quarter and once you have landed in that a quarter – you have created thirteen weeks of business scheduling and planning – confusing? Now you have taken your thirteen weeks, you work out where you want to be in week fourteen – have you done that? Still confused?

By thinking in quarters, you can plan more effectively and break things down from there and work backwards. Now you know where you need to be, do you know what you need to do? Write everything day from what you need to earn, to what needs doing, what sales must be made (especially if these sales are restricted by sell by dates), etc, etc, as a list and start working you way through them. That is setting your goals simply for the quarter and if something happens, the list is still there to work on the next day.

One important thing though, make sure you have put an item in week six for setting next quarters goals. Always do this around week six as this is vital to the next stage of your business. Not only is this important because you can hit next quarter running without having to work out what you need to do for that quarter but what happens when a list is finished?

Set your goals to be realistic and achievable – you could put in one or two that you know will take two or three-quarters (maybe more) to achieve – as you need to get them done and completed successfully within the thirteen weeks. Now if you are lucky to have done that, next quarter’s list is done in week six and is sat ready for you to start……

So just remember those 5p’s as they will focus you from days to weeks to months to quarters to half years to years……….welcome to the world and life of business………

This blog was brought to you in conjunction with “5P’s”……..

Prior

Planning

Prevents

Poor

Performance

And before you say it – yes that is the polite business version of the 7P’s model……