Who is right? Who should you follow? Informers or repeating informers?

#IanCalvert #IanMCalvert #Ian-Calvert #TSP #Service-Address #The-Social-Piggy

I know it is only Tuesday but what is annoying me already is that the week has started very repetitive already! Not naming names but I am amazed at the amount of “Experts“, “Influencers” or Social Media Experts” that several organisations such as Forbes amongst others promote in the “Top 10”, “Top 20” or “Top 50” tables – how can these people actually be taken seriously? OK, they may have ‘tens of thousands’ or ‘hundreds of thousands’ of followers, liker’s or subscribers but are they really that good? If you take for example their use of Social Media – they fall into two camps:-

  • Constant posting – once or twice an hour or more, creating at least 50 or more posts a day but nothing else

or

  • As above but with the odd personalised message or never ever actually taking part in a conversation

So, are these people who constantly post and share one way, real experts or influencers? Take a further a look at what they are posting, yes they are posting worldwide, but when you, say take a week, look at all the posts and you will have repetition! Furthermore, they are posting information for you read (and sometimes including New or Just Released in the message) and yet when you click on the link included in their post, you will notice that it is months old, from earlier this year or last year – in some cases two or more years old! Thus, based on the above – can these people be the actual people to learn and educate you or your business from? Constant posting and re-posting – is this educational to you? Virtually all one way traffic – again is this helpful?

I am not saying the information they provide is wrong but – you could say what tipped me over the edge! – when a message was received today, it was telling “X has just released this – learn how this can help by their new Y facility“, I thought this is going to be interesting. So, I clicked the link and was prepared to be educated and there it was, an article from last April about company X launching a facility on their Y service! Yet, this Y service is something that is widely known and used by everyone who uses that service. Furthermore, on checking, this post had already been posted several times over the past week previously – exactly the same and not with a single change or mention that it a repeat of previous post! Therefore, I ask you, who are you following and why? What do you expect to learn from them? I suggest that you look back over their posts for the last week and consider this:-

  • How many times an hour are they posting?
  • Are they posting every single hour?
  • Do any of their posts actually contain names?
  • If there are names, are they actually replying or engaging with their audience?
  • Or are they just actually replying by saying ‘Thank You for following me”?
  • How many of the posts are repeated?
  • Also, look at the links and then click-through and see the dates of articles – how many are older than 18th of November 2013?
  • Do these posts make reference to the fact they are old articles or re-posts?

So, now you have looked and discovered this, let me again ask you, are you really following the right Experts, Inspirers or Mentors? For me, I have taken a view to look further, are these people any good? Do they have a background and what have they done? When you look at most of those people, all they seem to have done is provide information but not really from a business background where they have had any real experience of running a business or the responsibility it carries? Now, I have re-evaluated who I follow and engage with, as I want to be learning and discovering new things from people who are constantly evolving – society and technology is evolving! So, I want to develop and evolve with them – can the people above be mentioned in the same way? The answer is NO! In my opinion, I would like to throw a few names to you all for you to consider and these include:-

Note – Name links are through to their entry on Wikipedia whilst Twitter and Websites go through to their respective sites

Whilst I may not agree with all their points of view, tweets, posts or comments, these people are ones that I have engaged with, happy to share their content and their comments are both educational and informative. All their comments are direct and fresh – no repeats (unless you count re-tweets) – so all covering the latest news and events to keep you both informed and educated too…. Thus, when choosing the people to follow and engage with, make sure they engage in a”Two Way Street” and “Are An Innovator and Educator” – so, don’t go for repetition, old news and a one way street, lead the way to put yourself on the path to success like these people have…..

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So why deliver words which turn out to be hollow and how do you survive in business behaving that way?

One thing that I have come across more and more frequently lately is hollow words…..

Now hollow words is something that you expect from Councillors and Politicians as this is something they seem to relish in especially more after being elected as well as maybe television, film and music celebrities as it seems to be very much in their genes, yet it is becoming more and more prevalent into today’s business marketplace and environment.

With Social Media becoming more and more part of our lives and how it can detail every part of our life, make sure you really put yourself in the  limelight so you don’t seem to swap and change like there is no tomorrow.

Time to be a success does indeed take time  – whilst some ideas or personalities can do this over night – so if you don’t tell a consistent message about what you do or provide, this can lead to doubt’s about your offerings and credibility. Whether via LinkedIn, Facebook, Twitter and now Google Plus being so open (even though you can restrict access this does not always work), plus people’s greed for success and money – it’s easy for you to be shot down by other’s or by yourself un-intentionally.

So, if you are going to do something, plan what you are going to do over say the next year’s and think this through like this:-

What I am wanting to do over the next three year’s?

– Where do I plan to be in three year’s time?

– What do I need to do over the next three year’s to achieve this?

– What have I  done over the last three year’s to help me achieve this?

– If the last three year’s mirror what you are doing over the next year’s (or similar) – make the message consistent

– If you have done several or many different things over these last three year’s – do they impact or explain what you are planning to do next?

Social Media and on-line information, provides a playground for people to search and research you, so, whilst people may query and question what your work or methods, would you not trust this person more because they have been consistent over the last three year’s with what they offer – over someone who has flitted from one idea to another over the same period?

Can a variety of roles prove to add credibility?  Of course it can, if the message and common theme is clear. Whilst my career may seem to have varied over the last 20 plus odd year’s, each aspect of what I have done and do, all interlinks. And, in times of trouble and hardship, I have still kept a consistent view and message. So yes, I may not be to your cup of tea but the message and offering is consistent and clear from myself and I am able to explain how thing’s all interact.

So, before listening to other’s and being quick to run people down, make sure you speak to that person and understand what they are trying to achieve and offer. If you have something on your mind or can’t understand what they do, have done and through to what they do now, ask them!

Is it not better to hear the truth from the horse’s mouth (so too speak?), so you can fully understand their plan and reasoning and thus help you to plan not only your future but whether this person can be helpful and influential with assisting over your journey over the next three year’s…..

So, never be afraid to ask about someone and see what the truth is instead of just listening to hearsay and gossip – be open transparent. A prime example of this is Nigel Botterill (of N5 Group which includes The Best of Group and The Entrepreneurs Circle ) who is very clear about not only his successes but his failures too plus Brad Burton of 4Networking is also very open about is up and down’s and struggles.

In a nutshell, be clear, be open and honest. You may not be everyone’s cup of tea or flavour of the month, but if your message is clear and very consistent, then your credibility will shine through and silence your doubters. As these people will not have the same as yourself, history which equals credibility.

Remember, what I said I earlier about on-line history? What happens grow’s on-line with yourself. So, if you are open and clear from day one and keep that message consistent, they you are proving a credible past to your future.

If someone bursts on the scene and all over sudden they story appears, does this provide you with credibility to trust this person? Think about it, would you hire, trust or employ someone without knowing their CV or history? Of course not, you what something you check and seek references from.

In essence, make yourself open, transparent and clear because if you don’t – aren’t your words just hollow and what your doubter’s and competition will use against you?

For more information on Ian Calvert and what his career has involved and the path’s it has taken, read his profile on LinkedIn and thus you will / may understand why his profile was one of the top 1% Worldwide of most viewed profiles on LinkedIn last year.