How to make your Digital footprint work for you….

Do you know your Digital Footprint?

#My-Digital-footprint #IanCalvert #Ian-Calvert #SA #Service-Address #ServiceAddress

Are you really utilising your Digital Footprint to its full potential?

The interesting thing is that we set out with good intentions of using the platforms we sign up to but then after a while, one by one, we stop using them and fall back to maybe one or two, which nine times out of ten is Facebook or Facebook and Twitter.

Yet are these the best ones?

Do we think it is a matter of time that we don’t have to use all these?

The interesting thing, is that if you actually sit back and look at all the Social Media platforms you are connected too, you can make their usage actually work for you better and easier than you think…….

So here are a few tips to help you……..

By using say a “News Gathering” facility such as Scredible, you are able to gather all the latest news in one place and then either share them immediately or you can schedule them for a later time to share with your audience. Currently Scredible allow you to share via Facebook, Google+, LinkedIn and Twitter. With having email notifications switched on too, when people share or comment on these postings, you will be altered to them and so you can then respond when you are available.

Do you like to blog or have you considered blogging but are unsure where or how to start? Well a great way to get introduced to blogging is to utilise exploreb2b. exploreb2b is an ideal and easy way to get assistance with getting yourself known to a much wider audience. Why? Simple they help you! Once you have signed up and connected your networks – Facebook and Twitter – you are then ready to create your content. Once you have created your content you then just publish it and that is where the assistance starts…. How? Well they then will tweet this to their network of followers and in turn, these followers will assist by reading and sharing it. Depending on the article this can be done by many. Plus they will re-tweet it at later dates too.

Another way of sharing information across FacebookGoogle+LinkedIn and Twitter is to utilise Hootsuite. By using Hootsuite, you can share not just on these four platforms but also to Company Pages and Showcase Pages on there too. not just immediately but you can schedule them individually or via their bulk uploader too……

What next…..

Well I do hope those three helpful hints have helped you to consider about using more of your Digital Footprint and don’t think it is really time-consuming as it is only as difficult and time-consuming as you want to make it.

If you want to learn more about the points above or your Digital Footprint, then, contact myself via here, or complete the form below:-

 

 

 

 

 

The images contained within this article here were taken via a word or terminology search on www.google.com and images found via the images tab

Advertisements

So you are online – but are you? How did you get there?

Are you really on-line?

#IanCalvert #Ian-Calvert #IanMCalvert #Ian-M-Calvert #SocialMedia #Social-Media

Who put you there?

I Am An Expert

If someone helped you – what made you use them?

These are just some of the wonderful questions I get asked or people discuss with myself quite often. It is really surprising how many people are now jumping on the band wagon of being a “Social Media Expert”, “Social Media Guru”, “Social Media Marketer”, “Social Media SEO Expert”, “On-Line Expert”, “Marketing Expert”….the list can go on and on….

I Am An SEO Expert

Whilst I don’t proclaim to be an expert, what I do is look at the market and the future and not just say “Are you on LinkedIn?”, “You need Facebook“, “You need Twitter“, are you here or there or everywhere – trends are not always KEY!

A recent article by Philip Calvert highlighted this topic substantially when he wrote about a company saying that don’t reply to people tweeting their company as they don’t take them seriously – why? Is this just their thoughts or were they advised this way? Where are their marketing department?

With the future moving faster than you know (you may say this is not the case but do you really know what is happening behind the scenes?) and this is becoming more and apparent in the developing world and emerging markets. Whilst here we are in the United KingdomScandinavia, parts of Europe and the United States with some of the fastest possible broadband/internet access available, do you know we are so far behind in other areas and hence no doubt you business is too….

For example, do you know where you customers are? How far away from your premises are they? Are they less than 100 metres or approaching you? I am not talking about knowing their location or email address, I mean actually in PERSON!

Most of you will have seen (and maybe fed up by now) of me constantly going on about ENGAGE, ENGAGEMENT, INTERACTION, LOCATION MARKETING and MOBILE MARKETING and here is why….

This aspect of location/mobile marketing is not here now but it is already here in India and other parts of Asia. They know when their clients are nearby. They can anticipate and be ready if a client turns up. And yet most people would say these areas are and could be considered third world regions by comparison. They say that India only has 13% internet penetration whilst here in the United Kingdom we have 75%!

Why I am saying this, simply put, do your so called “experts” and “influencers” fully understand where the world is going?  Make sure you really know their background and don’t get sucked in by a cheap or low-cost solution….

And before you say it, no I am not bitter or having a dig at certain people – I am just highlighting the issues that many experts I know share with myself. Why do they share this with me, because whilst we may compete in some areas – the main thing is that we actually share or work in collaboration plus we work together behind the scenes to help make sure we all are ready to be able to help all our prospects and clients.

Real experts and influencers work together – not compete!

So, think about who you are using and just maybe, seek the opinions of other experts and influencers to make sure you are being taken on the right path of delivering the future now to your business….

To learn more about myself or contact myself, you can educate yourself here, communicate with me here or just complete the form below….

 

 

The images contained within this article here were taken via a word or terminology search on www.google.com and images found via the images tab

Getting Engaged and learning from children…..

Change of plan……

#ChangingIdeas #ChangeOfDirection #SA #TSP #ianCalvert

I was all set ready to press send on my blog but then I reflected on events at the weekend, yesterday and items that appeared on my LinkedIn profile this morning…. so, I will have to leave wearable technology, communications and other things to another time….

On Sunday, I was at a birthday party for Joey who was one and there was a wide range of adults there, with all together around 20 children ranging from younger than Joey up to about six years except for his cousin who was eight. The amazing thing when you stood back watched these children play, there was something that we all lose as we grow older…..

engage, interact and fear

IMG_0445

Taking these in stages….

  • engage – none of the children sat or stood around, they were just going up to each other and talking. Asking their name, want to play, what are you doing….all things that come natural….
  • interact – all the children were very much about playing together helping one another and even the older ones say around four to six were going up and playing with the under two’s….
  • fear – this is was that I was surprised at! There were balloons everywhere and they were playing with them in different ways from football to throwing them in the air then…..BANG! Someone burst a balloon and there was screams of laughter followed by them trying to burst more…..

However, let’s skip forward ten years or more to the adults, they ranged from eighteen through to late forties and if you take the three points above, let’s compare…..

IMG_0443

  • engage – the adults just mostly stood or sat at the sides hardly talking to anyone unless it was someone they came with or their child…
  • interact – the adults only interacted with other’s was when it was time for the food. All the children gathered at the table to sit or went with their parents to get their food. Whilst either in the queue or the table when everyone was together, the adults started to interact. Then food finished and the children started to play, it stopped! Only when the games started, only then did the interaction start again……
  • fear – this was the surprise! The children were bursting the balloons and there was shrieks of laughter yet the adults let off screams of shock and panic and then moaned how they didn’t like bangs!

So what went wrong? What happened over those ten years or more? Where did we lose this engagement, interaction and gain this fear?

Thus, I was thinking about writing about this event later this week or next week, but yesterday I saw so much about people posting comments on Twitter and LinkedIn all virtually about the same or similar topics. When you looked at who had liked, favourited, re-tweeted or shared these items, quite often people were the same and had posted new items on virtually the same topic. Yet, none of them commented on the other’s streams! Why not?

What did I speak about above? Engage and Interact…..yet this was lost! Why?

To create a new article without acknowledging the person where the idea came from or commenting on their item, I find strange – why didn’t you engage or interact with them?

The art of engaging and interacting seems to be disappearing more and more with our society and something we need to rebuild. Whilst I have my up’s and down’s (mostly up’s I will say) with LinkedIn and things they are doing, lately they have changed, especially over the last six months. They are truly building a facility were they are encouraging engagement and interaction. Some examples are:-

  • LinkedIn Contacts – this App has truly taken me to another level when it comes to engaging with my connections
  • LinkedIn Pulse – this news facility that replaced LinkedIn Today, lets you share all the latest news with your connections
  • LinkedIn Influencers – By getting some big names to write articles which are informative and educational helping you not only to learn, but take the articles, share them and engage with your connections and starting interacting with them….
  • Blogging/Post writing – Following on the success of the above, LinkedIn is now opening up the facility above, to enable you to write your own blogs and articles and thus engage with connections and beyond by writing these articles and creating the opportunity to interact with such a wider audience….

Michael Kinnear wrote an excellent status update  sharing an article entitled “How LinkedIn Quietly Built a Massive Media Empire” written by Dave Kerpen. Michael’s article clearly knows how to engage and interact in a clearly straight forward way. In the opening paragraph about Dave’s article’s, Michael tagged Dave in – clear engagement, interaction and furthermore acknowledgement!

Then, if you read through the article, you will see that Michael continues to interact and engage with the people commenting on his article but taking it a stage further! He actually looked and took notice of this update by taking a stage further by seeing who had commented and then engaging and getting involved with them.

I must admit, I missed this article (so I hadn’t even liked, shared or commented on it) from Michael (even though we are both 1st line connections) but when replying to people, he included myself. Why? Michael was highlighting the fact of engaging and brought me in asking for my opinion. I was both flattered and intrigued but maybe this was because Michael may have been reminded by my strap line on my profile

Helping you develop and grow by “Engage – Collaborate – Influence” – Your Advisor, Connector, Influencer and Introducer” 

who know’s but Michael, engaged with me by mentioning myself and thus getting me to interact with him, his connections and the people who commented on his article…

So, take a step away, look from the outside in on your Social Media profiles and see how you engage and interact – are you?

Go back to what I said at the beginning – think of the children at the birthday party on Sunday….

ENGAGE

INTERACT

and……

have no

FEAR

Hide your fear and start interacting and engaging with your audience. This will help you not only be more involved with your connections more but also with other people who comment on your articles or ones you commented – these could become future connections, prospects and clients….

To learn more about myself, either contact myself here or complete the form below….

The images contained within this article here were taken via a word or terminology search on www.google.com and images found via the images tab

Top 100 Social Media Power Influencers in Houston 2013 1-50

This is a very informative way Eric shows on how to really leverage using Twitter

Eric T. Tung

Influencers.jpg Houstonians are proud. We’re Texans, we’ve got great sports teams and our economy has remained strong throughout the recession.

Our city is one of the largest metropolitan areas in the nation, and is consistently ranked among the top in business, energy, technology and medicine, yet Haydn Shaughnessy’s list of the top 50 Power Influencers in Social Media fails to list a single person from Houston.

Most of us have been to plenty of Crystal and Lantern Awards ceremonies where we’ve seen great marketing and social media campaigns recognized for their ingenuity and effectiveness. We know there are great social media professionals in our amazing city, but who are they?

View original post 1,428 more words

Who or what are Fund Managers, Traders and Investment Managers?

Self serving or Greedy?

#IanCalvert #IanMCalvert #Greed #Bankers #Banks #Investors

Is the technology industry really being held back the greed of Venture Capitalists, Investment Bankers and Speculators?

Recently there has been an abundance of “Money” people appearing in the news, on the radio and on television over the last weeks talking about Apple, Blackberry, Facebook, Google, Lenovo, Microsoft, Motorola and Yahoo amongst many technology and Social Media companies, saying that this needs to be done, this needs to be sold, break this company up, is this the right person etc, etc…..

Hello – why?

Oh, the reason is simple! You are greedy and just want to make money for yourselves in double time! Make money for your clients to get your bonuses plus get rewarded by expanding your client base and all your media appearances and impressions more like!!

As many people  – including myself – have written about this on numerous occasions! Just let’s look at a recent examples…..

  • investors criticising Marissa Mayer for under-performing with generating sales at Yahoo and that was this a signal that Yahoo was going in the wrong direction and maybe she wasn’t doing well! What? This is the person that in the 18 months or so that she has been in charge at Yahoo, she has increased the share price by around 141% – is this not a success? Now who is smart? Marissa Mayer and Yahoo of course….
  • Google moves in the limelight by buying Motorola for $12.5 Billion and everyone thought wow they are moving into mobile phones and then they go and sell Motorola Mobility to Lenovo for $2.9 Billion along with 2000 patents! Analysts jumping all over the place saying what a mistake Google have made and losing nearly $10 Billion – how wrong were they! Firstly analysts then remembered that Google had already made a deal selling the Motorola set-top box division that when added to the Lenovo deal produces nearly $6 Billion – short memories as they raved about what a good move it was selling the set-top division!  Then later that day, analysts, bankers, investors, etc,etc start releasing details that had been in the public domain starts to finally came out, Google was left with over 15,000 patents! Best not explain what patents are as you will think of money and completely miss the point! Oh and plus during all this deal, they got a sharing deal with Samsung which produced a deal where neither party would sue each other over Patent’s! Now who is smart? Google of course….
  • Then of course there is Lenovo, and such confusion with them here too! Excellent news of Lenovo buying IBM‘s computer division a few years back and disappointment when the IBM‘s small server division sale to Lenovo fell through. Yet joy when that sale reappeared and completed last month together with the above purchase from Google too. Yet now, with rumours circulating that Lenovo will possibly make some more purchases including today’s rumour mill (2012/02/05) that they are likely to announce purchasing the VAIO Computing Business from Sony – what is happening? These same people are now saying too much debt, more borrowing, share dilution, etc, etc… Hang on a minute…. Lenovo has a history of buying divisions or companies which couldn’t make money or are starting to lose money and turning them into profitable operating divisions with Lenovo

There is a bigger picture forming around the Technology and Social Media and this is not money – or is it? Let’s see, companies need to grow, they need to invest and develop new products that are open to two markets. Yes “Money Makers” there is two markets – business and consumers – which need to be both keep separate and in some cases together. So why do you interfere where you don’t understand how business works….

You are slamming mismanagement as to how things have happened at Blackberry yet you are the ones that compared it to Apple and killed the business but blamed management!

Blackberry has always been a business tool over a consumer tool and the majority of all its income came from large Corporate and Government contracts – yet hey….Apple comes along and then you compare it and kill it!

Let me give you a quick lesson………..

  • Blackberry was a telephone with web access and the ability to work with Microsoft on a variety of levels via two platforms in which was the secure network and hence it was used by Governments and Financial sensitivity businesses
  • Apple, was a computer which ran a different computer system to Microsoft and they tried to compete but lost by having to finally allow software that would make Microsoft Office products workable on Apple computers. Then they launched a portable music device – iPod – which then was aimed at the consumer market. Yes the CONSUMER market! With the growth of this, they then looked at adding camera and telephone technology to it and hence the iPhone was born! The Consumer was happy as they could do so much on the move and if you actually look at the iPhone today, you will see that the majority of iPhone‘s usage is actually leisure usage. (A quick lesson for you, leisure time is something we try to find when we aren’t working which I know may be a foreign concept to you!)

So, by you saying that Blackberry is not doing well when comparing the numbers of their handsets against the iPhone, you were comparing figures from High Street telephone retailers – not like for like! As stated above previously, Blackberry‘s are mostly sold by Business (b2b) telephone companies, who do not sell to consumers. With you slating Blackberry and their products (look again at what you did by comparing the Playbook to the iPad) – you destroyed the brand and blamed the management!

Over the last fifteen plus years, you have killed and potentially ruined so many companies by falsely comparing them to the consumer market, commenting on products and services that you don’t understand and trying to make a quick buck by forcing companies to sell divisions which they have then had to buy back later which has cost them more money then they made! Oh, wait you guys made money, so I guess that is OK then…..

In summary, stop being greedy and self-serving Banks, Bankers, Investment Bankers, Investors and Venture Capitalists – leave Social Media and Technology alone….

Social Media and Technology will only grow through development and innovation via the people within these companies and technology experts and users.

Thus, if you want to understand the industry, talk to myself or any of the other experts here that are around with knowledge within Social Media and Technology and we will, by all means, happy to educate you – as you clearly need educating……

This article is further expansion of articles previously written on this topic by Ian Calvert at The Social Piggy and financial topics at Service Address – to discuss this more, please feel to either pick up the telephone and call, email or complete the form below:-

Are you a taker? Do you ever share? Are you Engaging?

Are you really an Engager?

#IanCalvert #Ian-Calvert #ServiceAddress #Service-Address #Social-Engagement #Listen-Share-Engage

If I asked your clients or followers – would they say are a Giver, Taker or an actually Engager?

So when trying to educate yourself – do you use Social Media?

Facebook? Google+? LinkedIn? Twitter?

One of the key things about establishing yourself or your company via any of the Social Media platforms, is to create “Engagement”. This interaction called “Engagement” is a two-way thing, however, within the Social Media environment it can be one-sided, none more so than when people seem to reach the top and become “Influencer’s” or “Expert’s”!!

I thought I may just explain about “Engagement” and how it can (or should I say) work. When “Engagement” takes place, it is because two people interact between each other. The interaction is where you make exchanges and communicate, thus “Engaging” in discussion on a variety of topics. The “Engagement” process is directly between two people directly thus creating a partnership….

However, within the medium that is Social Media, the process of “Engagement” seems to take two strands, depending on where you are and what you are doing. Let me explain this via a split explanation:-

– When you are small (ie you have ten’s or hundred’s of followers and you follow them back (ie matching one to one of followers to following), you talk and exchange information regularly. You may not do it on every point, but if you are on-line ( or if using lists* ) then you interact with these people in real-time based on the messages or status updates you see. This is just like  “Engagement” and is at the top – so you could first layer interaction. You may even get some comments from the connections of your first layer – thus these are your second and third layers. Thus, the more and more interaction, the better you can gain rankings through platforms like Klout** and Kred** to increase your scores. Most people with good interaction always levitate between 45 and 60 using Klout** scoring.

OR

– If you look at the larger people with the Social Media industry, (i.e people with thousands, tens of thousands or hundreds of thousands of followers), have you noticed how many they follow back? Sometimes it is less than 2,000 but most of the time 1,000. Or in some cases, some of these “Influencer’s” or “Expert’s” actually do follow back one to one. Now the way most of these people engage, is by sharing information with you which you then share and then your connections share too. Thus the first, second and sometimes third layers share this information which is creating their “Engagement”.

Now, the interaction of the lower layers circulating and sharing the information is creating the “Engagement”, which leads to creating positive influencing scores on Klout** or Kred**. Furthermore, whilst you maybe following them (and they might be following you back), have you actually noticed if they ever re-tweet or comment on your posts? Yes, it could be said they have many followers and can’t reply to every message, but how many do they actually reply to? Take a look, look at some of the people you follow and their timeline, how many of their messages are Re-Tweets or replies to people? Is this really “Engagement” if they are not interacting? Isn’t this one-sided?

So what should be thinking or doing?

The process of “Engagement” is the main key to getting everything set in place is to help you and your business grow. The main key is “Engagement” – you must engage to develop and keep being fresh. Too many people just constantly post, re-post and never engage – just think of doing that in your business, what would happen if you just communicated one way and never listened to your clients or prospective clients? You wouldn’t have a business at all – do you know of or can name a business with no interaction that is in business?

Whilst following influential people on Twitter or liking and following their pages on Facebook, may provide nuggets of information which are educational and help you to learn things, is this the right way forward? Did you ever learn anything at school, college or university by being just spoken too or receiving dictation without being able to ask questions back? No you didn’t – so the real position is to make sure you surround yourself with people you can communicate with on a regular basis – after-all communication is a two-way street……does this remind you of something?

“Engagement”

So, whilst it may not always be possible, let me give you a few helpful hints and tips:-

Facebook:-

  • When people start following your page, always send them a thank you
  • If people like a comment, you may not be able to thank everyone back, but post a thank you message so the interaction is seen and they know that you are seeing the likes
  • Comments, try to reply to the comments on the post that people put there. As after-all they could be your next paying client or through the exchange of comments, you may learn something which can help you grow and succeed more.

LinkedIn:-

  • When people start ask to connect with you, when you accept, send them a thank you and introduction message explaining about yourself
  • If someone ask’s to connect with you, wonder why they are doing it? They are obviously wanting to connect for a reason but why? So, why don’t you accept them and then send them a message, thanking them for asking to connect with you and why they wanted to connect? When they reply, you can then make the judgement as to whether to retain them as a connection
  • When you see a post that you like or find interesting, why not share it with your connections, as if you find it useful, they may too. When you share this, be sure to include the name of the person you are sharing it from. This creates “Engagement” and shows your connections where you are learning from
  • If your sharing something or you find it of interest, like it and/or comment on it as this will create “Engagement” with that person and their connections will see you and may wish to connect with you – these connections could become your connections and future clients

Twitter:-

  • Twitter is all about posting and sharing information – so if people share (ie Re-Tweet) your posts, thank them thus you are creating “Engagement”
  • If people comment on one of your posts, then reply to them and start engaging
  • If people follow you, always thank them for following and it shows you are communicating and engaging with them

All these points I have mentioned are all about communicating and thus you are creating “Engagement” with your audience which is your first layer and become to form part of your Circle of Influence.

So, if you are wanting to expand your Circle of Influence and develop further interaction with your audience, then start the interaction process and communicate.

You will have noticed (and probably said, not that word again) but look at the title – Are you a taker? Do you ever share? Are you Engaging? – this whole post has been about “Engagement” which is the key buzz word and what you should be doing during. Therefore, make sure you start 2014 by……………..

ENGAGING

Note:-

* – For more information on lists, please complete the form below and I will go through this with you

** – For more information on Klout and Kred, please complete the form below and I will go through this with you

If you have any questions either contact myself via here or complete the form below:-

Do you answer or not?

Are you an Engager?

Do you actively participate in your Social Media when people communicate with you?

#IanCalvert #Ian-Calvert #ServiceAddress #Service-Address #TSP #TheSocialPiggy #The-Social-Piggy #SocialMedia #Social-Media #Interaction

You post a status update or share information, people reply or comment on this, or you notice that they have viewed your profile – do you comment or reply?

One of the major things you hear people complain about when it comes to Social Media, is that sometimes, it is very one-sided, even when your posts, comments and updates are very informative. The question is, do you acknowledge everything and interact?

#IanCalvert #Ian-Calvert #IanMCalvert #Ian-M-Calvert #ServiceAddress #Service-Address #TheSocialPiggy #The-Social-Piggy #SocialMedia #Social-Media

  • On Facebook – people follow you, comment on your posts and like your posts, what do you do?
  • On Instagram – people follow you, like your photo and post a comment, what do you do?
  • On LinkedIn – people view you, people ask to connect to you, like your posts and comment on your posts, what do you do?
  • On Twitter – people follow you, tweet you and re-tweet you, what do you do?

The above are just four examples of Social Media platforms and what happens, so what are your answers to “what do you do”?

  • Do you ignore?
  • Selective answer?
  • Or reply to every thing that people do to your various aspects of Social Media?

When you start becoming very popular and have lots of interaction, at what point do you hold back on replying to everything and thanking people for interacting you?

This can always be a hotly debated topic and one where there is not always a right or wrong answer or is the answer selective based on the platform? Do you reply to everything on LinkedIn but not everything on all the other platforms, for example? Or just reply to everything you are able to, in that moment of time that you have just come on-line for?

At the end of the day – what is important? Is it that you use certain platforms for your business? So you only reply to comments or posts in-connection to your business? Do you acknowledge or thank people who have followed you, liked your items or shared them?

Personally, I think you need to be undertaking, what is of major influence and engaging to help you and your business develop and grow. That way, you are not only learning but you are engaging and influencing with your Circle of Influence to create to a network of connections that truly benefits you.

If you have any questions either contact myself via here or complete the form below:-