Working whilst relaxing……can this happen?

Do developers know what we need?

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Or listen to other people’s clients?

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After wasting most of the morning trying to do lots of work, the progress was slow as I decided to use the combination of iPhone & iPad. Trying to undertake the work that is normally so easier to do via a laptop made me think about what is happening…..

If we are to moving towards the mobile life (latest reports saying in 2014 there will be around one mobile device per person rising to two per person in 2018), are developers actually working to move this way?

We have developers designing and implementing programmes, applications and software that we want and are becoming more and more reliant on, which when we are using on our laptops & desktops are so easy and like second nature to use, and now they are moving them to mobile devices – are they easy to use or aren’t they?

At the same time, we have developers designing telephones and tablets that they think we need to use for our personal and business use – again, are they?

Yet isn’t is this where the problems begin…..

If we are to deliver the expectation of becoming a more inter-grated society by using mobile devices to work and share things then, these developers need to listen to all users as to what and when they are developing. Leaving the office environment – that we create both at home and at work – behind and beginning to work on the move, then communication is needed. This means that BYOD (Bring Your Own Devices) is becoming more and more apparent yet to do this, full intergration is going to become more important.

What we need is for developers to actually work with software developers to deliver mobile devices and to provide products where we can work on the go, thus, saving us from having to carry laptops around too. We have seen the market for desktops rapidly decline recently and to move over to laptops with docking stations. So, now some manufacturers are looking at laptops with detachable screens that become tablets allowing working on the move – will they be ahead of mobile device manufacturers?

Thus, I think this highlights that whilst we trying to use mobile devices more and more, they aren’t able to integrate with our needs for all our business? Are mobile developers thinking/treating us like we are all the same, i.e. consumers not business people too? So as mobile devices operate around the consumer and thus everyone is happy, but are they and isn’t that was so last year?

More and more people are looking to earn extra money via secondary incomes or starting their own businesses – yet how easy is this? Take wanting to order something or produce receipts or invoices, do it on a desktop/laptop and it is easy, yet not when done on a mobile device. Many companies are now offering to design and build mobile applications for use on the devices to replicate desktops and laptops requirements which sometimes can be out of reach of many start-ups or small businesses.

So moving forward, am I right in thinking that mobile companies need to move quickly and listen as opposed to dictating? It would seem that desktop companies like Microsoft and HP are moving into laptops where the screens become tablets, yet are still acting in most cases like laptops, so work on the go is becoming more of a reality…….or are we still a long way off?

Look forward to your thoughts on this…….

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Engage! How many sides do you have or use?

So, here you are using Social Media and before you say you are not, let me point out a few things:-

  • You are using (in the majority of cases) a smart phone or tablet = A Social Media tool/medium 
  • You are reading this because you got a notification via Twitter, Facebook, or because you signed up for an alert = Using various Social Media Platforms
  • This is a blog = A blog is a facility within Social Media way to report, record or inform people of events or incidents that have occurred to or appealed to the blog writer, thus making them write this blog 

There you go – three points that highlight and show that you are using Social Media, so what does this show?

Have you worked it out yet?

Yes – you have a side! You see there is two sides to everything – “their side” and “your side” and what you have done is just read their side of events/views/information thus allowing you to create your side – do you agree or dis-agree?

Actually the majority of you will disagree – i.e. do nothing!! Why? Well, simple! We don’t do much in the mainstream really. We say we will do something or tell friends or colleagues that we will do something – when in actually in fact we don’t! And guess what……..

These people and companies know you will not comment or say anything!!

You don’t believe me? Just think:-

  • how many people view or read something?
  • Then look how many people like it?
  • How many people will actually share it?
  • And finally, how many people have commented on it?

So, when people/companies write blogs (or place status updates or Tweet), they know that what they are creating is something that will fall into four categories:-

  1. People will not read it
  2. People will read it but not do anything
  3. People will either like it or share it
  4. People will comment on it

Let us look at those and break it down:-

  • So if no ones reads it – why not? Headline, opening lines (if these are shown) or because they don’t have time? Either way, you have lost them – why? Think of something that can be your CTA* to get people reading it
  • So, have people read it in part or completely read it? Either way, they have read it but as far as you know, have they liked it? Would they show and tell anyone? If not, why not? Think of some sort of CTA* to see if you can gather the engagement….
  • Now if people have read and liked it, they will click your like button or even better they will share it. So, they have got you – why or how have they got you? Either way they have got you and managed to get you engaged with them which is what they want – or is it?
  • Well what they really want is this – you have commented, you have responded to their CTA and got you to comment on what they have done and this is what they were trying to achieve

Now recently, I was listening to a podcast** which was mentioning blogs and one of things they where saying was that they thought blogs only had a readership of 40% per blog that were written with less than 5% actually writing/commenting on the blog! The figure of 40% is said to be based over 5 years and this is due to the fact, that a lot of bloggers will actually write the blog and then re-post a few more times that year and then a t least another three times over the next four years! So if it takes five years to get to 40% – imagine how many read it on first release?

So, if readership reaches 40% over 5 years with only 5% actually commenting what are you both doing wrong? They aren’t getting you to engage with their CTA and in turn you are not creating a CTA to get them to engage with you!

So, when you read something, like, share, comment (whether praise or disagreement ! either way each one of the three does and will most importantly create ENGAGEMENT! If they don’t:-

  • get you to engage then they will not know if they are hearing what their prospects or clients feel

and

  • reply to your like, share or comment – they are not engaging with their clients or prospects

So, either way, (and this applies to your suppliers too) you have two sides and you need to use them! When you do something, engage with them to create them to engage back – thus you have developed the two sides you have

  • ENGAGER 
  • ENGAGEE

Remember you can make a different when is it comes to engaging with people via Social Media

*    – CTA is “Call To Action

**   – Podcast is an audio recording that you can make and store/distribute on the internet for other people to listen too

Remember 2014 – #RUReadyFor2014