Are you listening BBC……. Hello…….. Hello……..

When starting out in business, do you do any research? Or do you just provide what you WANT to your customers (or prospective customers) for them to buy?

In some aspects, provide is right and correct. Such as being a restaurant. You have to provide food for people to come and eat, otherwise why would you open a restaurant?

Or say a rental garage, you have cars but people then ask for estates or vans, so you add these to your fleet. So, by listening, you expanded from cars to cars (hatchbacks, saloons and estates) and vans.

With such a long history of broadcasting, you would think that the BBC would have listened and provided a common platform to deliver the required solution? From the early days of radio broadcasting – which was pioneering – things have evolved but it seems that the BBC haven’t!!!

Yes you – the BBC – gave us radio and provided a news service which what we needed and then followed it by adding entertainment but that was over 70 years ago and you haven’t learnt! Or have you but lost control?

Take a look at what has happened last night (Friday 28th June 2013), people were complaining by using hashtags of #BBCGlasto and #Glastonbury to comment on the BBC coverage and it’s presenters. Why? Well it is simple – advertise one thing and produce or show another! Until the Arctic Monkeys came on at 11.00pm all previous shows where from the afternoon and early evening but nothing live! The use of your “Red button” was on and off – why not constantly on?

The BBC stated that it had learnt from the Olympics and was using this to provide “Digital Glastonbury” but this simply was not the case. The BBC has an unrivaled position in broadcasting my opinion but they just aren’t using it. Take for example BBC three – this channel only broadcasts after 7.00pm yet why? Today is a prime example of what could be done:-

– this morning showing highlights of everything that was performed last night

– this afternoon live coverage

– this evening live coverage

But this doesn’t just stop there, with Digital Television being available, the use of the “Red button”, you can provide lots more too to offer people the choice of watching different stages and then you have radio too, where Radio One could provide complete live coverage too together replays of yesterday performances.

Is this possible? Well, that is why above I stated “Or have you but lost control?” and the reason for this is Glastonbury – a dedicated programme channel that the BBC have set up on the radio section of their website. Alternatively, if you go to iPlayer Radio on their website, you can download their radio app for your mobile phone or tablet. Both of these methods are providing methods of you watching live, listening live, watching recordings, listening to recordings or watching and listening to interviews.

Guess what BBC – the younger generation plus people knowing how internet facilities work are utilising these and you are providing them! Do you know what your different divisions are doing? And this is without including BBC1xtra and BBC6music!

If you are to keep up with the ever-changing, fast-moving world of technology, you need to start delivering what your client base want. You need to listen, learn and deliver. If you can do this on-line, make sure you replicate it as you clearly can – remember the Olympics? You did utilise all the channels and time slots to do deliver this – so why not now…….

Just a thought or you will really disappear and get life behind in this new age of technology…..

So why deliver words which turn out to be hollow and how do you survive in business behaving that way?

One thing that I have come across more and more frequently lately is hollow words…..

Now hollow words is something that you expect from Councillors and Politicians as this is something they seem to relish in especially more after being elected as well as maybe television, film and music celebrities as it seems to be very much in their genes, yet it is becoming more and more prevalent into today’s business marketplace and environment.

With Social Media becoming more and more part of our lives and how it can detail every part of our life, make sure you really put yourself in the  limelight so you don’t seem to swap and change like there is no tomorrow.

Time to be a success does indeed take time  – whilst some ideas or personalities can do this over night – so if you don’t tell a consistent message about what you do or provide, this can lead to doubt’s about your offerings and credibility. Whether via LinkedIn, Facebook, Twitter and now Google Plus being so open (even though you can restrict access this does not always work), plus people’s greed for success and money – it’s easy for you to be shot down by other’s or by yourself un-intentionally.

So, if you are going to do something, plan what you are going to do over say the next year’s and think this through like this:-

What I am wanting to do over the next three year’s?

– Where do I plan to be in three year’s time?

– What do I need to do over the next three year’s to achieve this?

– What have I  done over the last three year’s to help me achieve this?

– If the last three year’s mirror what you are doing over the next year’s (or similar) – make the message consistent

– If you have done several or many different things over these last three year’s – do they impact or explain what you are planning to do next?

Social Media and on-line information, provides a playground for people to search and research you, so, whilst people may query and question what your work or methods, would you not trust this person more because they have been consistent over the last three year’s with what they offer – over someone who has flitted from one idea to another over the same period?

Can a variety of roles prove to add credibility?  Of course it can, if the message and common theme is clear. Whilst my career may seem to have varied over the last 20 plus odd year’s, each aspect of what I have done and do, all interlinks. And, in times of trouble and hardship, I have still kept a consistent view and message. So yes, I may not be to your cup of tea but the message and offering is consistent and clear from myself and I am able to explain how thing’s all interact.

So, before listening to other’s and being quick to run people down, make sure you speak to that person and understand what they are trying to achieve and offer. If you have something on your mind or can’t understand what they do, have done and through to what they do now, ask them!

Is it not better to hear the truth from the horse’s mouth (so too speak?), so you can fully understand their plan and reasoning and thus help you to plan not only your future but whether this person can be helpful and influential with assisting over your journey over the next three year’s…..

So, never be afraid to ask about someone and see what the truth is instead of just listening to hearsay and gossip – be open transparent. A prime example of this is Nigel Botterill (of N5 Group which includes The Best of Group and The Entrepreneurs Circle ) who is very clear about not only his successes but his failures too plus Brad Burton of 4Networking is also very open about is up and down’s and struggles.

In a nutshell, be clear, be open and honest. You may not be everyone’s cup of tea or flavour of the month, but if your message is clear and very consistent, then your credibility will shine through and silence your doubters. As these people will not have the same as yourself, history which equals credibility.

Remember, what I said I earlier about on-line history? What happens grow’s on-line with yourself. So, if you are open and clear from day one and keep that message consistent, they you are proving a credible past to your future.

If someone bursts on the scene and all over sudden they story appears, does this provide you with credibility to trust this person? Think about it, would you hire, trust or employ someone without knowing their CV or history? Of course not, you what something you check and seek references from.

In essence, make yourself open, transparent and clear because if you don’t – aren’t your words just hollow and what your doubter’s and competition will use against you?

For more information on Ian Calvert and what his career has involved and the path’s it has taken, read his profile on LinkedIn and thus you will / may understand why his profile was one of the top 1% Worldwide of most viewed profiles on LinkedIn last year. 

Why is Britain falling apart? Is it because of our fascination with “so called” celebrities?

Well why do we now feel that reality television is the new way to be seen as a way of inspiring people? Whilst people say “oh, you are just jealous” – please just think of what you have said!!

In most towns and cities, there are local people who have done well by either themselves or with the support of their family. Yet, why do people fall over themselves with “The Only Way Is Essex” (TOWIE) and followed by “Made In Chelsea” or “Geordie Shore“?

This clearly is shown in this article by the Daily Mail where they distracted away from such a great event as The Young Scot Awards to compare about the outfit from someone from TOWIE was wearing against Carol Smilie – why? What?

Let us look back and you will see a Fashion Design student turned model and television celebrity Carol Smilie has actually done many things since bursting on to our television screens back in 1989 and yes she was a game show hostess. Yet, within three years had progressed into mainstream television and through the last 24 years become a versatile person in television, writing, business and thus also becoming a Trustee – a role model? Yes in my opinion, because in those days, you could make an impact and a difference. Can the same be said of today’s media personalities? Over the last – let’s say – four years, name someone who progressed on to the television and media scene and progressed into mainstream inspiring people? See, you can’t………

Yet over this period you will easily name so many “so-called” celebrities and inspiring people who have come from the world of reality television and television shows who are household names not only due to this but the constant attention paid to them by Tabloid newspapers and in my opinion, the latest tabloid on the block, The Daily Mail yet why and what impact is this having on our culture?

It used to be a case that you were inspired to the become something in your life due to someone who was a local hero or business success, a major personality via television (like a presenter), business or major incident or maybe a sporting star. Are these people around? Yes they are. Look back at 2012 and whilst we were lucky to have hosted London Olympic Games and the Paralympic Games and did these events have inspiring people? Well ok, there was a few celebrities thrown in (& some guests of corporate sponsors too) but the public nominated over 8,000 local heroes to carry the Olympic Torch to over 1,000 locations around the United Kingdom and many people took in the four festival events bringing the four torches to Stoke Mandeville for the Paralympic Torch Relay into London.

These were people who were invited that were considered to be inspirers, so if people can see and recognise local heroes why don’t they use them as inspiration instead of these “so-called” celebrities? Is it that these people are seen as a quick route to fame, success and money? No not at all – sorry it is! Yes, it is because of right place/right time and you grab fame – all five minutes of it! So, no not at all is valid as where are they now? This five minutes comes and goes and when they are finished, it is over excepted behaving badly or trying to keep themselves in the Tabloids!

So please organisers, stop making events, headline grabbing or ways to make money via sponsorship or tickets sales by using these so-called celebrities or (as the Tabloids call them) Z Listers to attract people to the event and not distract away from what the core values of the event are.

If we are to make Britain Positive or Great again, we need to inspire and enable the children of today by showing them and introducing them to these inspiring local or real life heroes – not these people!

So, please think and inspire not only your children but family and friends to really make a lasting difference…..