How to make your Digital footprint work for you….

Do you know your Digital Footprint?

#My-Digital-footprint #IanCalvert #Ian-Calvert #SA #Service-Address #ServiceAddress

Are you really utilising your Digital Footprint to its full potential?

The interesting thing is that we set out with good intentions of using the platforms we sign up to but then after a while, one by one, we stop using them and fall back to maybe one or two, which nine times out of ten is Facebook or Facebook and Twitter.

Yet are these the best ones?

Do we think it is a matter of time that we don’t have to use all these?

The interesting thing, is that if you actually sit back and look at all the Social Media platforms you are connected too, you can make their usage actually work for you better and easier than you think…….

So here are a few tips to help you……..

By using say a “News Gathering” facility such as Scredible, you are able to gather all the latest news in one place and then either share them immediately or you can schedule them for a later time to share with your audience. Currently Scredible allow you to share via Facebook, Google+, LinkedIn and Twitter. With having email notifications switched on too, when people share or comment on these postings, you will be altered to them and so you can then respond when you are available.

Do you like to blog or have you considered blogging but are unsure where or how to start? Well a great way to get introduced to blogging is to utilise exploreb2b. exploreb2b is an ideal and easy way to get assistance with getting yourself known to a much wider audience. Why? Simple they help you! Once you have signed up and connected your networks – Facebook and Twitter – you are then ready to create your content. Once you have created your content you then just publish it and that is where the assistance starts…. How? Well they then will tweet this to their network of followers and in turn, these followers will assist by reading and sharing it. Depending on the article this can be done by many. Plus they will re-tweet it at later dates too.

Another way of sharing information across FacebookGoogle+LinkedIn and Twitter is to utilise Hootsuite. By using Hootsuite, you can share not just on these four platforms but also to Company Pages and Showcase Pages on there too. not just immediately but you can schedule them individually or via their bulk uploader too……

What next…..

Well I do hope those three helpful hints have helped you to consider about using more of your Digital Footprint and don’t think it is really time-consuming as it is only as difficult and time-consuming as you want to make it.

If you want to learn more about the points above or your Digital Footprint, then, contact myself via here, or complete the form below:-

 

 

 

 

 

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So you are online – but are you? How did you get there?

Are you really on-line?

#IanCalvert #Ian-Calvert #IanMCalvert #Ian-M-Calvert #SocialMedia #Social-Media

Who put you there?

I Am An Expert

If someone helped you – what made you use them?

These are just some of the wonderful questions I get asked or people discuss with myself quite often. It is really surprising how many people are now jumping on the band wagon of being a “Social Media Expert”, “Social Media Guru”, “Social Media Marketer”, “Social Media SEO Expert”, “On-Line Expert”, “Marketing Expert”….the list can go on and on….

I Am An SEO Expert

Whilst I don’t proclaim to be an expert, what I do is look at the market and the future and not just say “Are you on LinkedIn?”, “You need Facebook“, “You need Twitter“, are you here or there or everywhere – trends are not always KEY!

A recent article by Philip Calvert highlighted this topic substantially when he wrote about a company saying that don’t reply to people tweeting their company as they don’t take them seriously – why? Is this just their thoughts or were they advised this way? Where are their marketing department?

With the future moving faster than you know (you may say this is not the case but do you really know what is happening behind the scenes?) and this is becoming more and apparent in the developing world and emerging markets. Whilst here we are in the United KingdomScandinavia, parts of Europe and the United States with some of the fastest possible broadband/internet access available, do you know we are so far behind in other areas and hence no doubt you business is too….

For example, do you know where you customers are? How far away from your premises are they? Are they less than 100 metres or approaching you? I am not talking about knowing their location or email address, I mean actually in PERSON!

Most of you will have seen (and maybe fed up by now) of me constantly going on about ENGAGE, ENGAGEMENT, INTERACTION, LOCATION MARKETING and MOBILE MARKETING and here is why….

This aspect of location/mobile marketing is not here now but it is already here in India and other parts of Asia. They know when their clients are nearby. They can anticipate and be ready if a client turns up. And yet most people would say these areas are and could be considered third world regions by comparison. They say that India only has 13% internet penetration whilst here in the United Kingdom we have 75%!

Why I am saying this, simply put, do your so called “experts” and “influencers” fully understand where the world is going?  Make sure you really know their background and don’t get sucked in by a cheap or low-cost solution….

And before you say it, no I am not bitter or having a dig at certain people – I am just highlighting the issues that many experts I know share with myself. Why do they share this with me, because whilst we may compete in some areas – the main thing is that we actually share or work in collaboration plus we work together behind the scenes to help make sure we all are ready to be able to help all our prospects and clients.

Real experts and influencers work together – not compete!

So, think about who you are using and just maybe, seek the opinions of other experts and influencers to make sure you are being taken on the right path of delivering the future now to your business….

To learn more about myself or contact myself, you can educate yourself here, communicate with me here or just complete the form below….

 

 

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Getting Engaged and learning from children…..

Change of plan……

#ChangingIdeas #ChangeOfDirection #SA #TSP #ianCalvert

I was all set ready to press send on my blog but then I reflected on events at the weekend, yesterday and items that appeared on my LinkedIn profile this morning…. so, I will have to leave wearable technology, communications and other things to another time….

On Sunday, I was at a birthday party for Joey who was one and there was a wide range of adults there, with all together around 20 children ranging from younger than Joey up to about six years except for his cousin who was eight. The amazing thing when you stood back watched these children play, there was something that we all lose as we grow older…..

engage, interact and fear

IMG_0445

Taking these in stages….

  • engage – none of the children sat or stood around, they were just going up to each other and talking. Asking their name, want to play, what are you doing….all things that come natural….
  • interact – all the children were very much about playing together helping one another and even the older ones say around four to six were going up and playing with the under two’s….
  • fear – this is was that I was surprised at! There were balloons everywhere and they were playing with them in different ways from football to throwing them in the air then…..BANG! Someone burst a balloon and there was screams of laughter followed by them trying to burst more…..

However, let’s skip forward ten years or more to the adults, they ranged from eighteen through to late forties and if you take the three points above, let’s compare…..

IMG_0443

  • engage – the adults just mostly stood or sat at the sides hardly talking to anyone unless it was someone they came with or their child…
  • interact – the adults only interacted with other’s was when it was time for the food. All the children gathered at the table to sit or went with their parents to get their food. Whilst either in the queue or the table when everyone was together, the adults started to interact. Then food finished and the children started to play, it stopped! Only when the games started, only then did the interaction start again……
  • fear – this was the surprise! The children were bursting the balloons and there was shrieks of laughter yet the adults let off screams of shock and panic and then moaned how they didn’t like bangs!

So what went wrong? What happened over those ten years or more? Where did we lose this engagement, interaction and gain this fear?

Thus, I was thinking about writing about this event later this week or next week, but yesterday I saw so much about people posting comments on Twitter and LinkedIn all virtually about the same or similar topics. When you looked at who had liked, favourited, re-tweeted or shared these items, quite often people were the same and had posted new items on virtually the same topic. Yet, none of them commented on the other’s streams! Why not?

What did I speak about above? Engage and Interact…..yet this was lost! Why?

To create a new article without acknowledging the person where the idea came from or commenting on their item, I find strange – why didn’t you engage or interact with them?

The art of engaging and interacting seems to be disappearing more and more with our society and something we need to rebuild. Whilst I have my up’s and down’s (mostly up’s I will say) with LinkedIn and things they are doing, lately they have changed, especially over the last six months. They are truly building a facility were they are encouraging engagement and interaction. Some examples are:-

  • LinkedIn Contacts – this App has truly taken me to another level when it comes to engaging with my connections
  • LinkedIn Pulse – this news facility that replaced LinkedIn Today, lets you share all the latest news with your connections
  • LinkedIn Influencers – By getting some big names to write articles which are informative and educational helping you not only to learn, but take the articles, share them and engage with your connections and starting interacting with them….
  • Blogging/Post writing – Following on the success of the above, LinkedIn is now opening up the facility above, to enable you to write your own blogs and articles and thus engage with connections and beyond by writing these articles and creating the opportunity to interact with such a wider audience….

Michael Kinnear wrote an excellent status update  sharing an article entitled “How LinkedIn Quietly Built a Massive Media Empire” written by Dave Kerpen. Michael’s article clearly knows how to engage and interact in a clearly straight forward way. In the opening paragraph about Dave’s article’s, Michael tagged Dave in – clear engagement, interaction and furthermore acknowledgement!

Then, if you read through the article, you will see that Michael continues to interact and engage with the people commenting on his article but taking it a stage further! He actually looked and took notice of this update by taking a stage further by seeing who had commented and then engaging and getting involved with them.

I must admit, I missed this article (so I hadn’t even liked, shared or commented on it) from Michael (even though we are both 1st line connections) but when replying to people, he included myself. Why? Michael was highlighting the fact of engaging and brought me in asking for my opinion. I was both flattered and intrigued but maybe this was because Michael may have been reminded by my strap line on my profile

Helping you develop and grow by “Engage – Collaborate – Influence” – Your Advisor, Connector, Influencer and Introducer” 

who know’s but Michael, engaged with me by mentioning myself and thus getting me to interact with him, his connections and the people who commented on his article…

So, take a step away, look from the outside in on your Social Media profiles and see how you engage and interact – are you?

Go back to what I said at the beginning – think of the children at the birthday party on Sunday….

ENGAGE

INTERACT

and……

have no

FEAR

Hide your fear and start interacting and engaging with your audience. This will help you not only be more involved with your connections more but also with other people who comment on your articles or ones you commented – these could become future connections, prospects and clients….

To learn more about myself, either contact myself here or complete the form below….

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Top 100 Social Media Power Influencers in Houston 2013 1-50

This is a very informative way Eric shows on how to really leverage using Twitter

Eric T. Tung

Influencers.jpg Houstonians are proud. We’re Texans, we’ve got great sports teams and our economy has remained strong throughout the recession.

Our city is one of the largest metropolitan areas in the nation, and is consistently ranked among the top in business, energy, technology and medicine, yet Haydn Shaughnessy’s list of the top 50 Power Influencers in Social Media fails to list a single person from Houston.

Most of us have been to plenty of Crystal and Lantern Awards ceremonies where we’ve seen great marketing and social media campaigns recognized for their ingenuity and effectiveness. We know there are great social media professionals in our amazing city, but who are they?

View original post 1,428 more words

Is the Cloud really needed?

Aren’t Clouds just big white fluffy things in the sky?

www.service-address.co.uk

 

What is”The Cloud“?

Is “The Cloud” an important tool to me or my business?

Should I care?

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Oh, so you are talking about my computer or internet enabled mobile telephone connecting to the internet then?

Whilst in a way yes you could say this may be the case, but it is much bigger than just that simple statement….

The wonder of The Cloud is that if anything happens to your computer or your telephone, all your data is stored in a safe place allowing you to replace the data you lose (that is if you are backing up on a regular basis) or if you move from one place to another, all the data is there, so you don’t have to think, “Oh damn, I left it behind in the office…..

Whilst that is just a plain and simple view of what you could say The Cloud is, you need to start thinking of the much greater wider picture. In the future, when we are all moving from place to place, wanting to share either personal or business data/information with other people or having this data somewhere for us to access it – whether this be music, photos, files, etc, etc – the importance of The Cloud will become apparent more and more….

Take your Facebook, Google Plus, Instagram or Twitter for example, you share you details of what you are up to and access the information to share with other people and this is being undertaken like what the cloud can offer you.  So, look at your email, this is now changing with Microsoft moving from Microsoft Office to Office365 and Google are using their gMail facility which again is another by-product of cloud hosting.

So imagine in the future, your company is wanting something manufactured in Asia but you want to send details of what is happening with drawings, photos, etc, etc; yes you can be emailing all this back and forwards, but by using The Cloud, you are all sharing and accessing a virtual filing cabinet of all this information. Think back years ago, when companies actually, designed, manufactured and made things on a single site, all documentation was stored in the file room or archives. The Cloud is just a modern-day version and now we have the ability to do this and so so much more…..

So are you ready and starting to really embrace The Cloud?

#Cloud #Technology #ServiceAddress #TheSocialPiggy #PervasiveIntegration

 

As the above highlights, whether Data Storage, Emails, CRM, the opportunities for The Cloud becoming an everyday part of your business and life is happening and you need to be ready to embrace…..

SO WHAT ARE YOU WAITING FOR…….

This article is an introduction to many more that will be appearing either by myself or other 3rd parties, to help you learn and discover more about The Cloud. In the meantime, to learn more about The Cloud and what is can offer you, please contact myself here or complete the form below:-

The images contained within this article here were taken via a word or terminology search on www.google.com and images found via the images tab