So you are online – but are you? How did you get there?

Are you really on-line?

#IanCalvert #Ian-Calvert #IanMCalvert #Ian-M-Calvert #SocialMedia #Social-Media

Who put you there?

I Am An Expert

If someone helped you – what made you use them?

These are just some of the wonderful questions I get asked or people discuss with myself quite often. It is really surprising how many people are now jumping on the band wagon of being a “Social Media Expert”, “Social Media Guru”, “Social Media Marketer”, “Social Media SEO Expert”, “On-Line Expert”, “Marketing Expert”….the list can go on and on….

I Am An SEO Expert

Whilst I don’t proclaim to be an expert, what I do is look at the market and the future and not just say “Are you on LinkedIn?”, “You need Facebook“, “You need Twitter“, are you here or there or everywhere – trends are not always KEY!

A recent article by Philip Calvert highlighted this topic substantially when he wrote about a company saying that don’t reply to people tweeting their company as they don’t take them seriously – why? Is this just their thoughts or were they advised this way? Where are their marketing department?

With the future moving faster than you know (you may say this is not the case but do you really know what is happening behind the scenes?) and this is becoming more and apparent in the developing world and emerging markets. Whilst here we are in the United KingdomScandinavia, parts of Europe and the United States with some of the fastest possible broadband/internet access available, do you know we are so far behind in other areas and hence no doubt you business is too….

For example, do you know where you customers are? How far away from your premises are they? Are they less than 100 metres or approaching you? I am not talking about knowing their location or email address, I mean actually in PERSON!

Most of you will have seen (and maybe fed up by now) of me constantly going on about ENGAGE, ENGAGEMENT, INTERACTION, LOCATION MARKETING and MOBILE MARKETING and here is why….

This aspect of location/mobile marketing is not here now but it is already here in India and other parts of Asia. They know when their clients are nearby. They can anticipate and be ready if a client turns up. And yet most people would say these areas are and could be considered third world regions by comparison. They say that India only has 13% internet penetration whilst here in the United Kingdom we have 75%!

Why I am saying this, simply put, do your so called “experts” and “influencers” fully understand where the world is going?  Make sure you really know their background and don’t get sucked in by a cheap or low-cost solution….

And before you say it, no I am not bitter or having a dig at certain people – I am just highlighting the issues that many experts I know share with myself. Why do they share this with me, because whilst we may compete in some areas – the main thing is that we actually share or work in collaboration plus we work together behind the scenes to help make sure we all are ready to be able to help all our prospects and clients.

Real experts and influencers work together – not compete!

So, think about who you are using and just maybe, seek the opinions of other experts and influencers to make sure you are being taken on the right path of delivering the future now to your business….

To learn more about myself or contact myself, you can educate yourself here, communicate with me here or just complete the form below….

 

 

The images contained within this article here were taken via a word or terminology search on www.google.com and images found via the images tab

Advertisements

Are you using or playing with LinkedIn?

Why LinkedIn?

#IanCalvert #Ian-Calvert #IanMCalvert #Ian-M-Calvert #ServiceAddress #Service-Address #Anonymous #LinkedIn #Viewing

What is the benefit of this platform?

Is it just a professional Facebook?

Is there a point to it?

The above are just some of the comments I receive on a daily basis when I ask people “Are you on LinkedIn? Can we connect?“; and it makes me wonder why people are not seeing how we can all have something that is just so much more than a Professional Networking Platform. It has grown so much from the early days when, yes, you could say that it was just platform to look for a job, but even then it was so much more.

How do I explain this? I can’t fully because I am not here to tell you why you should be using it but highlight some ways and how you can help yourself in so many ways. Just think, when you search the internet, it is to find information on anything and everything. Well with LinkedIn, I can undertake many things including….

  • search for companies and see what they are like, do they deliver what I (or my clients are/) am looking for, what information to share, do they have someone there that could benefit myself or my clients?
  • search for information that I am looking for – call it doing a professional Google search for what I need. Yes I know I could just Google it, but doing it here, I get information from the people within my network, so the chances are it is more update and valid than just a Google search with results driven by SEO!
  • should I meet someone at an event and want to discover more about them and their company, I can undertake a quick search and see what they are saying and connect with them
  • where am I and what is generating that people wanting from myself? Well, yes you go to your website and use tools that will show which page they viewed, where they came from etc – but for me it is their “Who viewed your profile?”facility. Why? Simple, I get a breakdown that shows:-

– Who has viewed myself
– Are they level 1, 2, 3 or outside of my network
– What industries are they from?
– Where did they come from? For an example, a recent search showed that my viewers were:-

  1. United Kingdom – 890
  2. United States – 478
  3. India – 119
  4. Canada – 51
  5. Australia – 35
  6. Netherlands – 35
  7. France – 33
  8. China 21
  9. Pakistan – 20
  10. Germany – 19
  • Having groups that I can actively take part in and communicate in, whether with my Peers, Competitors or people I have never interacted with before

The above are just a few points to consider but there many other points to consider, such as extra to tools to help (and yes I do use most of these) you fully utilise LinkedIn as explained here in this article called “8 Great LinkedIn Tools For Business” written by Pam Dyer and published in Social Media Today. Some of these 8 tools are so very key and important for me in so many ways that helps me to keep engaged with my connections; they include:-

Also, one that is not listed but I do use every day is LinkedIn Contacts, which really does help me engage with my connections in an in-depth manner. So these are just a few points and I haven’t even gone into Company Pages or Showcase Pages either. Or, I haven’t even mention the benefits of how you can search for your target decision makers to help with your sales growth. Just think of the above as the main filling to your cake and these points I haven’t gone into as being the icing.

Also, I have met on-line with LinkedIn (and been fortunate to meet some in person), some truly amazing inspiring people, who have helped me both personally and professionally to move forward. Now, does it do anything else?

Well, yes, some of my connections whilst they do have a website, they actually put 95% of their effort into LinkedIn and when people ask them to explain about their business, they drive (direct) people to their LinkedIn profile 100% of the time as it clearly shows them and what they do. A good example is Richard Sink who does this and it truly creates so much more understanding for his prospective clients when they come back to him to ask about working with him and his team.

I do hope this as given you some thoughts as to why you should be using LinkedIn and in my opinion why this platform is developing into such a strong all-purpose tool, that it should be one of the first Social Platforms you name as being in your portfolio – I would say it should be one of your Top 3.

[Please note – this article was written by myself and portrays my thoughts and observations only, they don’t represent the views of LinkedIn or neither have they or anyone else paid me to write this Blog Post]

To learn more about myself, either contact myself here or complete the form below….

The images contained within this article here were taken via a word or terminology search on www.google.com and images found via the images tab