Are you Showcasing?

So does your business Showcase?

#IanCalvert #Ian-Calvert #IanMCalvert #Ian-M-Calvert #LinkedIn #ServiceAddress #Service-Address #ShowcasePages #Showcase-Pages

With LinkedIn launching Showcase pages recently, have you implemented these into your business strategy yet? If not – why not?

The real benefit that many people have not seen or grasped yet, is how you can really develop so much of other parts of your business that you have or offer but people aren’t really aware of.

Showcasing enables you to allow people to really drill down into various ares of your company and can offer whilst you are able to promote aspects of your business you are always doing or offering but you just do or offer as a matter of course….

What are people missing?

What is there that a Showcase can offer?

Why should I have one?

Simple – it is you having the sole unique method of claiming what everyone is looking for via LinkedIn. When people are after something or looking for a service/product, they then search and what will they find? Your LinkedIn Showcase which gives you the advantage. Furthermore, your Showcase is showing not only about your services, offerings and products in a unique way but provides the latest news and information that details everything to your audience and your Peer’s too.

#IanCalvert #Ian-Calvert #IanMCalvert #Ian-M-Calvert #LinkedIn #ServiceAddress #Service-Address #ShowcasePages #Showcase-Pages

So what do you need to do? Firstly you need to have your Company Profile which is where you want everything, so when they require more information, people can see everything your company does and also, all information about the company too. If this is going back to a different section or part of your company, you may wish to consider setting up a separate Company Profile to suit your needs that you are promoting.

Once you have the Company Profile set up, then decide which area you want to promote and inform you audience about. (Remember, if you want to Showcase many areas of your business, you can have up to 10 Showcases attached to your Company Profile – should you wish more, then you can ask LinkedIn to release more). Your Showcase is effectively the landing page for what you are wanting to promote and circulate.

For example, let’s say you are a recruitment company and have your company page. You can have a Showcase on temporary employment and this will be your landing page about this. On your temporary employment Showcase, you will be able to post articles on everything to so with this, ranging from what is the latest laws, what is happening with regards to your rights, items that have been in the news relevant to temporary employment, etc, etc – furthermore, you can have an article on what to look for when looking to register with a recruitment company.

At the end of the day, you are not promoting your company directly but highlighting a part of your business by showcasing this area with the latest news and information on this topic. This helps you to develop much further as an Engager and Influencer, thus creating another level of credibility. Thus, in summary, you are highlighting an area of your industry which your company is well versed in and thus, subliminally guiding them back to your company.

Some examples of Showcase pages include:-

To understand more on Showcases why not speak to Service Address here to see how they can help you with their LinkedIn Services and how it can help both you and your business or alternatively, fill in this form below:-

Who is right? Who should you follow? Informers or repeating informers?

#IanCalvert #IanMCalvert #Ian-Calvert #TSP #Service-Address #The-Social-Piggy

I know it is only Tuesday but what is annoying me already is that the week has started very repetitive already! Not naming names but I am amazed at the amount of “Experts“, “Influencers” or Social Media Experts” that several organisations such as Forbes amongst others promote in the “Top 10”, “Top 20” or “Top 50” tables – how can these people actually be taken seriously? OK, they may have ‘tens of thousands’ or ‘hundreds of thousands’ of followers, liker’s or subscribers but are they really that good? If you take for example their use of Social Media – they fall into two camps:-

  • Constant posting – once or twice an hour or more, creating at least 50 or more posts a day but nothing else

or

  • As above but with the odd personalised message or never ever actually taking part in a conversation

So, are these people who constantly post and share one way, real experts or influencers? Take a further a look at what they are posting, yes they are posting worldwide, but when you, say take a week, look at all the posts and you will have repetition! Furthermore, they are posting information for you read (and sometimes including New or Just Released in the message) and yet when you click on the link included in their post, you will notice that it is months old, from earlier this year or last year – in some cases two or more years old! Thus, based on the above – can these people be the actual people to learn and educate you or your business from? Constant posting and re-posting – is this educational to you? Virtually all one way traffic – again is this helpful?

I am not saying the information they provide is wrong but – you could say what tipped me over the edge! – when a message was received today, it was telling “X has just released this – learn how this can help by their new Y facility“, I thought this is going to be interesting. So, I clicked the link and was prepared to be educated and there it was, an article from last April about company X launching a facility on their Y service! Yet, this Y service is something that is widely known and used by everyone who uses that service. Furthermore, on checking, this post had already been posted several times over the past week previously – exactly the same and not with a single change or mention that it a repeat of previous post! Therefore, I ask you, who are you following and why? What do you expect to learn from them? I suggest that you look back over their posts for the last week and consider this:-

  • How many times an hour are they posting?
  • Are they posting every single hour?
  • Do any of their posts actually contain names?
  • If there are names, are they actually replying or engaging with their audience?
  • Or are they just actually replying by saying ‘Thank You for following me”?
  • How many of the posts are repeated?
  • Also, look at the links and then click-through and see the dates of articles – how many are older than 18th of November 2013?
  • Do these posts make reference to the fact they are old articles or re-posts?

So, now you have looked and discovered this, let me again ask you, are you really following the right Experts, Inspirers or Mentors? For me, I have taken a view to look further, are these people any good? Do they have a background and what have they done? When you look at most of those people, all they seem to have done is provide information but not really from a business background where they have had any real experience of running a business or the responsibility it carries? Now, I have re-evaluated who I follow and engage with, as I want to be learning and discovering new things from people who are constantly evolving – society and technology is evolving! So, I want to develop and evolve with them – can the people above be mentioned in the same way? The answer is NO! In my opinion, I would like to throw a few names to you all for you to consider and these include:-

Note – Name links are through to their entry on Wikipedia whilst Twitter and Websites go through to their respective sites

Whilst I may not agree with all their points of view, tweets, posts or comments, these people are ones that I have engaged with, happy to share their content and their comments are both educational and informative. All their comments are direct and fresh – no repeats (unless you count re-tweets) – so all covering the latest news and events to keep you both informed and educated too…. Thus, when choosing the people to follow and engage with, make sure they engage in a”Two Way Street” and “Are An Innovator and Educator” – so, don’t go for repetition, old news and a one way street, lead the way to put yourself on the path to success like these people have…..